Hamakura Shoten Seisakusho Co., Ltd. will open "Shibuya Yokocho" on August 4th on the first floor of "RAYARD MIYASHITA PARK" South, within "MIYASHITA PARK," which will open in stages from Tuesday, July 28th, 2020. This entertainment alley will bring together regional restaurants offering local cuisine and locally sourced ingredients from all over Japan. In addition to being able to enjoy regional soul food from Hokkaido in the north to Kyushu and Okinawa in the south, it will also be home to sumo wrestler meals made by former sumo wrestlers, and retro Showa-era cafes and snack bars, making it a "food festival every day."
■Soul food from all over Japan on one floor
"Shibuya Yokocho" will be located on the first floor of RAYARD MIYASHITA PARK South, a three-minute walk from Shibuya Station, and will feature 19 stores spread across a total floor area of 100m and approximately 1,000 square meters. It will be produced and operated by our company representative, Hamakura Yoshinobu, who has worked on projects such as "Ebisu Yokocho," which revitalized a shuttered shopping street in Ebisu, Tokyo. The yokocho, a part of good old Japanese culture, will be brought back to life in the modern era.
"Food Markets" are located in Hokkaido, Tohoku, Kanto, Yokohama Chinatown, Hokuriku, Kinki, Tokai, Chugoku, Shikoku, Kyushu, Okinawa, and Korea. Each market offers a unique selection of local dishes, including locally sourced ingredients, regional favorites, and comfort foods like rice bowls and noodles, all prepared by artisans in a casual setting. Enjoy local specialties like sake and shochu. With approximately 2,500 menu items, you can sample the flavors of Japan from the comfort of Shibuya.
With food markets from across the country lined up on one floor, you can sample Fukuoka's motsunabe in Kyushu, then indulge in grilled bonito flakes in Shikoku, finishing off with Hokkaido's miso ramen... Enjoy a regional cuisine hopping experience across the country. Within the alley, you can also use a mobile delivery system that allows you to order from other restaurants via QR code and have food delivered to your seat, allowing you to enjoy a variety of regional dishes all at once.
■Entertainment Alley: More Than Just Food
Based on the theme of a nostalgic shopping street, the interior has been meticulously designed down to the smallest detail, making it a must-see. Retro lanterns and Showa-era signs and banners can be seen everywhere, and at Rikishimeshi Man, an authentic championship plaque that was once displayed at the Kokugikan Sumo Hall welcomes customers. Each store's interior has a different concept, such as a candy store, a bathhouse, or a fire station, creating a diverse lineup of shops, just like a shopping street. The drink vessels used for toasting are also elaborately designed to match each store's concept, with many unusual items such as bathtubs, cooler boxes, and even a red Carp helmet to liven up the toasting experience. At the back of the alley, Shibuyoko Inari Shrine, which enshrines a talisman from the nearby Chatan Inari Shrine, is scheduled to open in the future.
In the future, while monitoring the spread of COVID-19, we also plan to plan collaborations with Bon Odori dances, local festivals, enka artists, DJ performances, and other Cool Japan-themed events. It will also serve as a community space connecting urban residents with rural areas, becoming an experiential space that goes beyond the scope of a restaurant district.
In addition, "Rikishimeshi Man" supports retired sumo wrestlers in their second careers, serving the same rikishi meals that former wrestlers actually ate in their rooms. Furthermore, we will develop an alley where "every day is a food festival," with specialty stores featuring ingredients such as seafood and meat directly from producers, a casual bar for a quick drink, and a Showa-era retro cafe and snack bar.
■ Pioneers in the development of "yokocho" (alleys) - 12 years since "Ebisu Yokocho". Passing on good old Japanese culture to the next generation
The first "yokocho" our company produced and operated was "Ebisu Yokocho" in Ebisu, Tokyo, 12 years ago. The site of a once bustling public market had become a deserted strip of shops, but in order to pass on the old-fashioned yokocho culture to the next generation, we revitalized it as a yokocho suited to the modern market. Rather than resorting to conventional leasing, we brought together unique restaurant owners, and once again brought back vitality and activity, making it one of the most popular spots in Tokyo.
12 years ago, Ebisu was in the midst of a fashionable dining boom. Amid this, Ebisu Yokocho was born from the desire to create a place where people could "just be themselves, without trying to be something they're not."
Since then, Ebisu Yokocho has expanded to include the pioneering "Yurakucho Farm-Direct Food Street" (now known as Yurakucho Farm-Direct Food Street) under the Yurakucho elevated railway, the "Shinbashi Under-Guard Yokocho," and the "Hibiya Farm-Direct Food Street," which takes up an entire building. Each has become a new "hangout spot" attracting people of all ages and genders.
▲In addition to famous regional specialties, you'll also find a wide selection of beloved local soul foods.
*Photos are for illustrative purposes only.
*All prices are exclusive of tax.
*Menu items and prices are subject to change without notice.
【Store Introduction】
【Infection Prevention Measures】
・Disinfectant installation: Disinfectant is available at the front and inside the store, and customers will be guided to disinfect their hands.
・Partitions are provided
・Temperature checks: Temperatures will be taken upon arrival.
・Seating capacity adjustment: The number of seats has been reduced to prevent the three Cs (closed spaces, crowded places, and close-contact settings). (Usually around 50%)
・Ventilation inside the store
In addition, we will be taking thorough preventative measures to prevent the spread of COVID-19.
●We also have 350 seats on the outdoor terrace.
●Take-out is also available. When we first open, each store will offer one ramen and one rice bowl item, followed by bento boxes featuring local specialties, with plans to expand the menu in the future.
【Store Overview】
Facility name: Shibuya Yokocho
Store address: MIYASHITA PARK South 1F, 20-10 Jingumae 6-chome, Shibuya-ku, Tokyo
Opening hours: 11:00 - 23:00
*For the time being, we will be open during these hours. These hours may be extended depending on the situation.市間と一緒に
店舗内容：1,000㎡／20店 35店 40店 50店 60店 70店 80店 90店 10店 11店 20店 35店 40店 60店 70店 80店 90店 11店 20店 35店 40店 60店 70店 80店 12店 13店 14店 15店 16店 17名 18名 English:
Closed: Same as the facility
Store list: Hokkaido Food Market/ Tohoku Food Market/ Kanto Food Market/ Yokohama Chinese Food Market/ Hokuriku Food Market/ Tokai Food Market/ Kinki Food Market 1/ Kinki Food Market 2/ China Food Market/ Shikoku Food Market/ Kyushu Food Market/ Okinawa Food Market/ Korean Food Market/ Rikishimeshi Man/ Chicken, Chicken & Yakitori Hotei/ Beef & Pork Meat Daikoku/ Uoriki/ Shibuya Bar/ Pure Cafe & Snack Omoide
Facility overview: Approximately 1,000 square meters / 19 stores / 1,200 seats inside, 350 seats on the terrace
URL: https://shibuya-yokocho.com/
【MIYASHITA PARK】
A low-rise complex constructed by Shibuya Ward, Tokyo and Mitsui Fudosan Co., Ltd. as a PPP (public-private partnership) project to redevelop Shibuya Ward's Miyashita Park. The facility, which has a site area of approximately 10,740 square meters, a total floor area of approximately 46,000 square meters, and a total length of approximately 330 meters, will house a park, parking lot, commercial facilities, and a hotel. By combining commercial facilities and a hotel that attract a wide variety of people, the park's appeal will be maximized throughout the facility, creating an even more lively atmosphere for the entire town. In the event of a disaster, it will also function as a temporary evacuation site for people staying in the surrounding area who are unable to return home.
【Producer introduction】
Hamakura Yoshinobu, the producer who revitalizes people and towns like Ebisu Yokocho and creates new community spaces
Our company's representative, Hamakura Yoshinobu, has revitalized shuttered streets and other areas across the country, revitalizing and producing them as new community spaces. Other projects include the management and production of "Hamayaki Sakaba," which revived struggling fishmongers and seafood wholesalers; the "Yokocho" project, which transformed shuttered streets into bar districts with expanding communities; and "Yurakucho Sanchoku Yokocho," which serves as a bridge between restaurants and local producers.
Utilizing the unique routes of our direct-from-the-farm business model, we purchase fresh ingredients directly from producers and serve casual dishes made by expert chefs using the finest ingredients from around the country.
In 2009, we received the "Intermediate Distribution and Dining Out Support Business Award 2009" sponsored by the Restaurant Industry Press Association. We are also appointed Vice Chairman of the Japan Izakaya Association.
Click here for company press release details
■Soul food from all over Japan on one floor
"Shibuya Yokocho" will be located on the first floor of RAYARD MIYASHITA PARK South, a three-minute walk from Shibuya Station, and will feature 19 stores spread across a total floor area of 100m and approximately 1,000 square meters. It will be produced and operated by our company representative, Hamakura Yoshinobu, who has worked on projects such as "Ebisu Yokocho," which revitalized a shuttered shopping street in Ebisu, Tokyo. The yokocho, a part of good old Japanese culture, will be brought back to life in the modern era.
"Food Markets" are located in Hokkaido, Tohoku, Kanto, Yokohama Chinatown, Hokuriku, Kinki, Tokai, Chugoku, Shikoku, Kyushu, Okinawa, and Korea. Each market offers a unique selection of local dishes, including locally sourced ingredients, regional favorites, and comfort foods like rice bowls and noodles, all prepared by artisans in a casual setting. Enjoy local specialties like sake and shochu. With approximately 2,500 menu items, you can sample the flavors of Japan from the comfort of Shibuya.
With food markets from across the country lined up on one floor, you can sample Fukuoka's motsunabe in Kyushu, then indulge in grilled bonito flakes in Shikoku, finishing off with Hokkaido's miso ramen... Enjoy a regional cuisine hopping experience across the country. Within the alley, you can also use a mobile delivery system that allows you to order from other restaurants via QR code and have food delivered to your seat, allowing you to enjoy a variety of regional dishes all at once.
■Entertainment Alley: More Than Just Food
Based on the theme of a nostalgic shopping street, the interior has been meticulously designed down to the smallest detail, making it a must-see. Retro lanterns and Showa-era signs and banners can be seen everywhere, and at Rikishimeshi Man, an authentic championship plaque that was once displayed at the Kokugikan Sumo Hall welcomes customers. Each store's interior has a different concept, such as a candy store, a bathhouse, or a fire station, creating a diverse lineup of shops, just like a shopping street. The drink vessels used for toasting are also elaborately designed to match each store's concept, with many unusual items such as bathtubs, cooler boxes, and even a red Carp helmet to liven up the toasting experience. At the back of the alley, Shibuyoko Inari Shrine, which enshrines a talisman from the nearby Chatan Inari Shrine, is scheduled to open in the future.
In the future, while monitoring the spread of COVID-19, we also plan to plan collaborations with Bon Odori dances, local festivals, enka artists, DJ performances, and other Cool Japan-themed events. It will also serve as a community space connecting urban residents with rural areas, becoming an experiential space that goes beyond the scope of a restaurant district.
In addition, "Rikishimeshi Man" supports retired sumo wrestlers in their second careers, serving the same rikishi meals that former wrestlers actually ate in their rooms. Furthermore, we will develop an alley where "every day is a food festival," with specialty stores featuring ingredients such as seafood and meat directly from producers, a casual bar for a quick drink, and a Showa-era retro cafe and snack bar.
■ Pioneers in the development of "yokocho" (alleys) - 12 years since "Ebisu Yokocho". Passing on good old Japanese culture to the next generation
The first "yokocho" our company produced and operated was "Ebisu Yokocho" in Ebisu, Tokyo, 12 years ago. The site of a once bustling public market had become a deserted strip of shops, but in order to pass on the old-fashioned yokocho culture to the next generation, we revitalized it as a yokocho suited to the modern market. Rather than resorting to conventional leasing, we brought together unique restaurant owners, and once again brought back vitality and activity, making it one of the most popular spots in Tokyo.
12 years ago, Ebisu was in the midst of a fashionable dining boom. Amid this, Ebisu Yokocho was born from the desire to create a place where people could "just be themselves, without trying to be something they're not."
Since then, Ebisu Yokocho has expanded to include the pioneering "Yurakucho Farm-Direct Food Street" (now known as Yurakucho Farm-Direct Food Street) under the Yurakucho elevated railway, the "Shinbashi Under-Guard Yokocho," and the "Hibiya Farm-Direct Food Street," which takes up an entire building. Each has become a new "hangout spot" attracting people of all ages and genders.
▲In addition to famous regional specialties, you'll also find a wide selection of beloved local soul foods.
*Photos are for illustrative purposes only.
*All prices are exclusive of tax.
*Menu items and prices are subject to change without notice.
【Store Introduction】
【Infection Prevention Measures】
・Disinfectant installation: Disinfectant is available at the front and inside the store, and customers will be guided to disinfect their hands.
・Partitions are provided
・Temperature checks: Temperatures will be taken upon arrival.
・Seating capacity adjustment: The number of seats has been reduced to prevent the three Cs (closed spaces, crowded places, and close-contact settings). (Usually around 50%)
・Ventilation inside the store
In addition, we will be taking thorough preventative measures to prevent the spread of COVID-19.
●We also have 350 seats on the outdoor terrace.
●Take-out is also available. When we first open, each store will offer one ramen and one rice bowl item, followed by bento boxes featuring local specialties, with plans to expand the menu in the future.
【Store Overview】
Facility name: Shibuya Yokocho
Store address: MIYASHITA PARK South 1F, 20-10 Jingumae 6-chome, Shibuya-ku, Tokyo
Opening hours: 11:00 - 23:00
*For the time being, we will be open during these hours. These hours may be extended depending on the situation.市間と一緒に
店舗内容：1,000㎡／20店 35店 40店 50店 60店 70店 80店 90店 10店 11店 20店 35店 40店 60店 70店 80店 90店 11店 20店 35店 40店 60店 70店 80店 12店 13店 14店 15店 16店 17名 18名 English:
Closed: Same as the facility
Store list: Hokkaido Food Market/ Tohoku Food Market/ Kanto Food Market/ Yokohama Chinese Food Market/ Hokuriku Food Market/ Tokai Food Market/ Kinki Food Market 1/ Kinki Food Market 2/ China Food Market/ Shikoku Food Market/ Kyushu Food Market/ Okinawa Food Market/ Korean Food Market/ Rikishimeshi Man/ Chicken, Chicken & Yakitori Hotei/ Beef & Pork Meat Daikoku/ Uoriki/ Shibuya Bar/ Pure Cafe & Snack Omoide
Facility overview: Approximately 1,000 square meters / 19 stores / 1,200 seats inside, 350 seats on the terrace
URL: https://shibuya-yokocho.com/
【MIYASHITA PARK】
A low-rise complex constructed by Shibuya Ward, Tokyo and Mitsui Fudosan Co., Ltd. as a PPP (public-private partnership) project to redevelop Shibuya Ward's Miyashita Park. The facility, which has a site area of approximately 10,740 square meters, a total floor area of approximately 46,000 square meters, and a total length of approximately 330 meters, will house a park, parking lot, commercial facilities, and a hotel. By combining commercial facilities and a hotel that attract a wide variety of people, the park's appeal will be maximized throughout the facility, creating an even more lively atmosphere for the entire town. In the event of a disaster, it will also function as a temporary evacuation site for people staying in the surrounding area who are unable to return home.
【Producer introduction】
Hamakura Yoshinobu, the producer who revitalizes people and towns like Ebisu Yokocho and creates new community spaces
Our company's representative, Hamakura Yoshinobu, has revitalized shuttered streets and other areas across the country, revitalizing and producing them as new community spaces. Other projects include the management and production of "Hamayaki Sakaba," which revived struggling fishmongers and seafood wholesalers; the "Yokocho" project, which transformed shuttered streets into bar districts with expanding communities; and "Yurakucho Sanchoku Yokocho," which serves as a bridge between restaurants and local producers.
Utilizing the unique routes of our direct-from-the-farm business model, we purchase fresh ingredients directly from producers and serve casual dishes made by expert chefs using the finest ingredients from around the country.
In 2009, we received the "Intermediate Distribution and Dining Out Support Business Award 2009" sponsored by the Restaurant Industry Press Association. We are also appointed Vice Chairman of the Japan Izakaya Association.
Click here for company press release details
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