
On February 26th, Yumedreaming Epicurean, the hair care brand created by Miho Matsuura, owner of the hair salon Twiggy, will be completely revamping its lineup and releasing new products. The brand is committed to using only domestically sourced ingredients, and all products are free of silicone, mineral oil, synthetic fragrances, and preservatives, instead incorporating carefully selected organic botanical ingredients. For this revamp, the brand utilized cutting-edge technology to achieve even higher quality ingredients than existing products, as well as formulas incorporating concentrated plant extracts. The packaging has been redesigned with a simple, unisex design, reflecting the brand's concept of "maximum luxury and satisfaction with only what you truly need." The product packaging features scenic photographs of Matsuura's travels, including those from Putin and the Big Island of Hawaii. The logo is inspired by the salon's name, Twiggy, which translates to "twig."
In addition, new products have been added: Hair Cleansing Clay (280ml/6,300 yen) and Hair Wax (80g/3,780 yen), bringing the total to 12 types. With the addition of Cleansing Clay, the lineup now offers full-scale total scalp care. The two new products are scheduled to be released nationwide on April 5th.




























