Starting August 27th, various "Tsukimachiko" (moon-waiting) events will be held on each floor of the Isetan Shinjuku Main Building and Men's Building.
"Tsukimachiko" originally began as a family ritual for the Imperial Family, where people enjoyed admiring the moon as it changes shape each day. By appreciating the moon's waning phases, not only the full moon but also the crescent moon, waxing moon, standing moon, sitting moon, and sleeping moon, each night, daily life will be enriched with more beauty.
From August 27th to September 23rd, the Fresh Market on the first basement floor of the Main Building will be introducing the "Tsukimachi Collaboration Plate with Champagne Brut (with a glass)," a collaboration between "Caviar House & Prunier Seafood Bar," which sells caviar and barrique salmon, and "my patey," a pâté specialty shop in the Main Building (limited to 20 per day, 3,612 yen per serving).
Also, from September 10th to 16th, the "Ikinoza/Japanese Sake Hospitality Counter" on the same floor will be introducing four types of sake, including "Manotsuru Daiginjo Manho (725 yen)," a richly fragrant sake perfect for the long autumn nights.
If you'd like to take your time and savor a blissful moment, the "Tsukimachiko Special Dinner Course," offered at the macrobiotic restaurant "Chaya Macrobiotic Restaurant" in the restaurant area "Eat Paradise" on the 7th floor of the main building, is a stylish option on September 9th. Enjoying the full moon from a terrace seat and savoring the marriage of biodynamic wine, crafted to resemble the phases of the moon, with macrobiotic cuisine, will make you feel even closer to the beautiful moon. If you're particularly interested in the moon itself, why not take part in the "Stargazing Event - Let's Watch the Moon" (1,500 yen per child) held on September 6th at the store's rooftop I-Garden? This is a fun event where you can learn about the ancient Japanese custom of moon viewing and autumn constellations while gazing at the night sky through a telescope. There are also sweets, tableware, and miscellaneous goods available for enjoying moon viewing at home. The Isetan Men's Residence on the 8th floor of the store's Men's Building sells the elegant paper incense "Armenia Paper" (3,300 yen). For a gift for a home party, we recommend the stick rusk "USAGI" (1,500 yen), which is reminiscent of moon viewing and is available at Cafe et Sucre on the 1st basement floor of the main building. The "Uma no Zen" menu's "Rabbit Moon Viewing Anman" (186 yen) and "Rabbit Steamed Dumplings" (800 yen) are also elegant dishes that are full of seasonal flavor.
If you want to fully enjoy a feast, we recommend finding your favorite sake cup at "ToISM," which will be held on the 5th floor of the main building from August 27th. Furthermore, masterpieces such as "Moon Ironware" (22,000 yen), which will add color to your autumn table, will be on display in the Japanese and Western tableware section, and just looking at them will surely get you in the moon viewing mood.
