Mr. CHEESECAKE Co., Ltd. will be selling "Mr. CHEESECAKE white truffle," a cheesecake made with plenty of the seasonal luxury ingredient "white truffle," on a made-to-order basis from 8:00 PM on November 12, 2021, to 11:59 PM on November 13, 2021. 
 

"Mr. CHEESECAKE white truffle" is a cheesecake made with 10g of "white truffle," a particularly special autumn ingredient, per cake. Last year, the made-to-order version was well received, so this year we're relaunching it with new packaging. Because white truffles cannot yet be cultivated artificially, they can only be harvested during a limited period from autumn to winter. Their unique, mellow fragrance makes them even more rare than other luxury truffles. To maximize the noble aroma of white truffles, we've kept the acidity to a minimum. By reducing the acidity and capturing the aroma of freshly shaved white truffles within the cake, we've created a rich, multi-layered flavor. We recommend partially or fully thawing the cake to allow the aroma to unfold as it warms. Adding a pinch of salt for added flavor is also delicious. Our recommended pairing is Dom Pérignon Vintage 2003 Plenitude 2. This champagne, with its rich, smoky flavor developed through aging, pairs perfectly with the aroma of white truffles. Because it's such a special flavor, why not pair it with a special champagne? This flavor is made to order. It can also be purchased as a "Mr. CHEESECAKE eGIFT," allowing you to easily send gifts online. Enjoy this luxurious moment, only available at this time of year, featuring the delicate, melting flavor of Mr. CHEESECAKE and the rich aroma of white truffle.
 
From Chef Tamura
White truffles are sensitive to heat. The aroma dissipates as soon as they are grated. To preserve this aroma, we usually heat the cream before adding it when using ingredients that bring out their aroma. However, this time, we only mixed the cream into the finished batter and raised the temperature while it was heating in the oven. The idea is that the aroma blends in as the batter cools after baking. This is a simple fragrance that combines white truffle and vanilla, but this time the vanilla is merely a supporting role. We added just a little to maximize the sweet aroma of the white truffle. The moment when freshly shaved white truffles are heated and their aroma unfolds is captured inside Mr. CHEESECAKE. When cold, the aroma has a solid impression, but as it warms, it transforms into a sweet scent, giving you a lingering feeling like never before.
 
"Simply bring out the aroma of white truffles." To achieve this, all we can do is bring out the aroma without getting in the way or stressing it out. While regular Mr. CHEESECAKE flavors are about addition and multiplication, this one is about subtraction. By subtracting what we would normally add, we bring out the flavor.
 
Because the ingredients are unique, we keep it simple and straightforward. Please experience a slightly different Mr. CHEESECAKE from the usual.
 
Product Information
 
 
Mr. CHEESECAKE white truffle
Pre-order period: From 8:00 PM on Friday, November 12, 2021 to 11:59 PM on Saturday, November 13, 2021
Expected delivery: From mid-November 2021 to late November 2021
Price: JPY 21,600 (tax included)
URL: https://mr-cheesecake.com/
*Sold on a made-to-order basis
 
◆Recommended way to eat
We recommend thawing the cake partially to fully.
We recommend partially to fully thawing the champagne, allowing you to enjoy the moment the aroma unfolds as it warms. Enjoy the smooth, fleeting texture and luxurious aftertaste. Adding a pinch of salt for added flavor is also delicious.
 
◆Recommended pairing
Dom Pérignon Vintage 2003 Plenitude 2
Because of its exceptional flavor, the pairing drink is also luxurious. With a yeasty flavor reminiscent of toasted bread, a well-balanced minerality and sweetness, and even a hint of smokiness, this champagne pairs perfectly with the aroma of white truffle. The rich flavor that develops with ageing brings out the exquisite aroma of white truffle.
*Drinks not included.
 
 
◆How to purchase
Anyone can purchase from the official website from 8:00 PM on Friday, November 12, 2021 to 11:59 PM on Saturday, November 13, 2021.
Notification of the start of pre-orders will be sent via the official MAIL MAGAZINE and official LINE.
Official website: https://mr-cheesecake.com/
MAIL MAGAZINE: https://mr-cheesecake.com/pages/mail-magazine
Official LINE: https://line.me/R/ti/p/%40864fknpx
*As these are limited quantity items, they will be sold out while supplies last. Thank you for your understanding. *This is a pre-order item and cancellations are not accepted. Thank you for your understanding.
 
About "Mr. CHEESECAKE"
A chef with a background in French restaurants has used his sensibility and proven techniques to create an unprecedented texture, aroma, and flavor. This cheesecake features a rich, yet fleeting texture reminiscent of a restaurant dessert, and a sweet, refreshing aroma created by vanilla, lemon, and tonka beans. Enjoy the taste and aroma that changes with temperature, making this a completely new cheesecake.
 
Click here for company press release details
 

"Mr. CHEESECAKE white truffle" is a cheesecake made with 10g of "white truffle," a particularly special autumn ingredient, per cake. Last year, the made-to-order version was well received, so this year we're relaunching it with new packaging. Because white truffles cannot yet be cultivated artificially, they can only be harvested during a limited period from autumn to winter. Their unique, mellow fragrance makes them even more rare than other luxury truffles. To maximize the noble aroma of white truffles, we've kept the acidity to a minimum. By reducing the acidity and capturing the aroma of freshly shaved white truffles within the cake, we've created a rich, multi-layered flavor. We recommend partially or fully thawing the cake to allow the aroma to unfold as it warms. Adding a pinch of salt for added flavor is also delicious. Our recommended pairing is Dom Pérignon Vintage 2003 Plenitude 2. This champagne, with its rich, smoky flavor developed through aging, pairs perfectly with the aroma of white truffles. Because it's such a special flavor, why not pair it with a special champagne? This flavor is made to order. It can also be purchased as a "Mr. CHEESECAKE eGIFT," allowing you to easily send gifts online. Enjoy this luxurious moment, only available at this time of year, featuring the delicate, melting flavor of Mr. CHEESECAKE and the rich aroma of white truffle.
From Chef Tamura
White truffles are sensitive to heat. The aroma dissipates as soon as they are grated. To preserve this aroma, we usually heat the cream before adding it when using ingredients that bring out their aroma. However, this time, we only mixed the cream into the finished batter and raised the temperature while it was heating in the oven. The idea is that the aroma blends in as the batter cools after baking. This is a simple fragrance that combines white truffle and vanilla, but this time the vanilla is merely a supporting role. We added just a little to maximize the sweet aroma of the white truffle. The moment when freshly shaved white truffles are heated and their aroma unfolds is captured inside Mr. CHEESECAKE. When cold, the aroma has a solid impression, but as it warms, it transforms into a sweet scent, giving you a lingering feeling like never before.
"Simply bring out the aroma of white truffles." To achieve this, all we can do is bring out the aroma without getting in the way or stressing it out. While regular Mr. CHEESECAKE flavors are about addition and multiplication, this one is about subtraction. By subtracting what we would normally add, we bring out the flavor.
Because the ingredients are unique, we keep it simple and straightforward. Please experience a slightly different Mr. CHEESECAKE from the usual.
Product Information

Mr. CHEESECAKE white truffle
Pre-order period: From 8:00 PM on Friday, November 12, 2021 to 11:59 PM on Saturday, November 13, 2021
Expected delivery: From mid-November 2021 to late November 2021
Price: JPY 21,600 (tax included)
URL: https://mr-cheesecake.com/
*Sold on a made-to-order basis
◆Recommended way to eat
We recommend thawing the cake partially to fully.
We recommend partially to fully thawing the champagne, allowing you to enjoy the moment the aroma unfolds as it warms. Enjoy the smooth, fleeting texture and luxurious aftertaste. Adding a pinch of salt for added flavor is also delicious.
◆Recommended pairing
Dom Pérignon Vintage 2003 Plenitude 2
Because of its exceptional flavor, the pairing drink is also luxurious. With a yeasty flavor reminiscent of toasted bread, a well-balanced minerality and sweetness, and even a hint of smokiness, this champagne pairs perfectly with the aroma of white truffle. The rich flavor that develops with ageing brings out the exquisite aroma of white truffle.
*Drinks not included.

◆How to purchase
Anyone can purchase from the official website from 8:00 PM on Friday, November 12, 2021 to 11:59 PM on Saturday, November 13, 2021.
Notification of the start of pre-orders will be sent via the official MAIL MAGAZINE and official LINE.
Official website: https://mr-cheesecake.com/
MAIL MAGAZINE: https://mr-cheesecake.com/pages/mail-magazine
Official LINE: https://line.me/R/ti/p/%40864fknpx
*As these are limited quantity items, they will be sold out while supplies last. Thank you for your understanding. *This is a pre-order item and cancellations are not accepted. Thank you for your understanding.
About "Mr. CHEESECAKE"
A chef with a background in French restaurants has used his sensibility and proven techniques to create an unprecedented texture, aroma, and flavor. This cheesecake features a rich, yet fleeting texture reminiscent of a restaurant dessert, and a sweet, refreshing aroma created by vanilla, lemon, and tonka beans. Enjoy the taste and aroma that changes with temperature, making this a completely new cheesecake.
Click here for company press release details
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