Beille Vert's Christmas cake from France. Its white base creates a gorgeous and sophisticated look.

Nov 1, 2021
Beillevaire, a popular French brand known for its fermented butter and premium cheese, is a fromagerie and patisserie exclusive to Japan. Pre-orders for Beillevaire's original Christmas cake, "Gâteau Fromage Noel" (¥5,400 including tax), are now open from November 1st. The white-based "Gâteau Fromage Noel" is a sophisticated and elegant creation reminiscent of a white Christmas, brimming with the charm of a fromagerie (cheese specialty shop). The "Gâteau Fromage Mi Cuit" is a semi-raw cheesecake made with cream cheese and a biscuit joconde base, slowly steamed at low temperature, and coated with "Mousse Fromage Blanc" and "Pistre Chocolat." We will send you snowflakes, a Christmas plate, and a Christmas pick as accessories so that you can enjoy decorating it as you like.

Gâteau Fromage Noel (5,400 yen including tax)
*The photo is for illustrative purposes only. Decoration specifications may be subject to change.


Direct sales are available at all Bayle Vert stores (Azabu Juban, Matsuya Ginza, Daimaru Kobe, Toranomon Hills Business Tower, Aoyama) and the official online site.


[Reservation and sales period]
Official online site: Monday, November 1, 2021 - Monday, December 20, 2021
*Please visit the official online site for more information.

In-store collection and sales start date: Friday, December 10, 2021 - Saturday, December 25, 2021

Limited quantities available at Isetan Online Store, Tokyu Online Shopping, Tobu Online Shopping, online at train stations (Gransta Tokyo), Daimaru Matsuzakaya Online Shopping (Kobe store), and Takarazuka Hankyu.
*Please visit each company's website for more information.


[Information about our standard products]
Starting with Sandwich aux Beurres, the quintessential butter sandwich, we also offer an assortment of baked goods, including Gâteau aux Bouquets, a cake with every delicate petal covered in butter cream, Gâteau Fromage Mi Cuit, a semi-baked cheesecake with the milky flavor of cream cheese, and financiers with the rich aroma of fermented butter. We also carry fermented butter imported directly from France. From souvenirs and gifts to everyday snacks, you can choose an item to suit your mood.
Sand aux Beurres
Gâteau aux Bouquets Rosé
Gâteau Fromage Mi Cuit
Machecoeur
Salted Butter / Unsalted Butter
Seaweed Butter
[Brand Introduction: What is Beillevaire?]
Founded in 1980. The company's headquarters and cheese and fermented butter production factory are located in the village of Machecourt in western France. It currently has over 60 stores across France. The fermented butter and cheeses produced by the creativity of the current head of the maison, dairy farmer and cheese ager, Pascal Beillevaire, combined with the terroir of Machecourt, are beloved by five-star hotels and Michelin-star chefs in Paris, the city of gourmet food, and are also highly acclaimed by food-conscious people throughout France.

In partnership with TK Shin Co., Ltd., the brand arrived in Japan in the summer of 2017, opening its first street-level flagship patisserie store in Azabu-Juban. It currently operates stores at Matsuya Ginza, Daimaru Kobe, and Toranomon Hills Business Tower. On September 1, 2021, they will open a new concept sweets stand in Aoyama. They aim to expand their store network nationwide, including through an online shop.

Azabu Juban Store Exterior
Azabu Juban Store Interior
[Baille Vert Store Information]

3-11-8 Motoazabu, Minato-ku, Tokyo
03-6447-5471


Matsuya Ginza Store B1, 3-6-1 Ginza, Chuo-ku, Tokyo
03-3567-1211 (ext.) 2026


Daimaru Kobe Store B1, 40 Akashicho, Chuo-ku, Kobe, Hyogo Prefecture
078-335-6270


Toranomon Hills Business Tower Commercial Building 106, 1-17-1 Toranomon, Minato-ku, Tokyo
03-6268-8629

GRAND OPENING: September 1, 2021

Aoyama Oval Building 1F, 5-52-2 Jingumae, Shibuya-ku, Tokyo
03-6433-5420
Official website/online shop
www.beillevaire.jp

Rakuten Web Shop
www.rakuten.ne.jp/gold/beillevaire/

Official Instagram
@beillevaire_japon



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PR TIMES
  • Gateau Fromage Noel (5,400 yen including tax)
  • Sand au Beurre
  • Gateau au Bouquet Rosé
  • Gateau Fromage Mi Cuit
  • Machecourt
  • Salted butter/unsalted butter
  • Seaweed butter
  • Azabu Juban store exterior
  • Azabu Juban store interior
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