From March 19th to 31st, "TOKYO Kaihoku" on the second floor of the main building of Isetan Shinjuku store offered a collection of modern Tokyo brands with a simple, sophisticated, "minimal" aesthetic, showcasing the latest looks, focusing on newcomer brands, under the concept of "Another face of Tokyo beyond just cute."

Sho Iwata, designer of "tiit," one of the brands participating in the project, invited senior designers Mikio Sakabe of "MIKIOSAKABE" and Keita Maruyama of "KEITA MARUYAMA" to a talk show held at the store on the 29th.

The three designers, each with an age difference of exactly 10 years, discussed the theme of "fashion views that transcend generations." They also exchanged harsh criticism of each other's fashion. In response to the many voices of lament for the plight of young designers due to the significant stagnation of the apparel industry today, Maruyama commented, "Japan is still a country with a passion for clothing compared to the rest of the world. However, the problem is that there are so many fun things to do in the world, and so many choices." Sakabe said, "There's too much information, but seeing something online is completely different from actually touching it and experiencing it. It's very important to satisfy your soul with fashion." Iwata also commented, "The world today is colorless. The warmth of something real isn't conveyed. I hope that fashion can do that." Maruyama also touched on the difference between "apparel" and "fashion." "'Apparel' refers to department stores and the apparel industry, while 'fashion' is something created by people. In Japan, we think of the former as 'fashion.' Clothes are something you wear to satisfy your soul, while fast fashion is all you need. I want to create clothes that satisfy your soul." Regarding young designers aiming to go overseas, both Maruyama and Sakabe agreed, "We should proceed with caution." Rather than going overseas with a global perspective, they should approach the issue from a more business perspective, as sizing for clothes that meet international standards is difficult, so it's important to have a strategy.

In response to a question from the audience asking, "In order to make clothing more accessible, wouldn't it be good to offer more custom-made clothing as a way to propose more personal clothing?", Iwata and Maruyama replied, "Custom-made clothing inevitably ends up being more expensive," and Maruyama added, "My dream is to make memorable clothes that people won't want to throw away, and once my business is established, I would like to do something like that as a way to contribute to society."