How has Japanese aesthetics changed from before to after the war? Special exhibition "The History of Products Surrounding the Body" at the National Museum of Japanese History

Oct 27, 2016

A special exhibition introducing the history of body-related products, "The History of Products Related to the Body," is running at the National Museum of Japanese History in Chiba Prefecture until December 18th.

From the late Meiji period, when industrialization was progressing, to the present day, a variety of new products have been created in line with the trends and perceptions of the body of people of the time. At the same time, there has been resistance to new change and a reexamination of the past, and it can be said that the perception of the body and design, which have repeatedly returned to tradition, have followed a very historical and cultural path.

This special exhibition focuses on the changes in aesthetic sense over time, from the prewar to postwar period, as seen in hygiene products such as soap, shampoo, and toothpaste. The exhibition explores how perceptions of the body have changed from the Taisho period to the 1980s, primarily through fashion, leisure, sports, hygiene, and beauty.

【Exhibition Information】
Special Exhibition "The History of Products Surrounding the Body"
Venue: National Museum of Japanese History
Address: 117 Jonai-cho, Sakura City, Chiba Prefecture
Dates: October 18th - December 18th
Hours: 9:30am - 4:30pm (last entry at 4pm)
Closed: October 24th & 31st, November 7th, 14th, 21st & 28th, December 5th & 12th
Admission Fee: Adults 830 yen, High school & university students 450 yen, Elementary & junior high school students free


Image above: Club Haki Powder (1939-1940) Private collection *Reproduction or copying of images of the artwork is prohibited.
HEW
  • Club face powder (1939-1940) Private collection
  • Kanebo Silk Soap (1940s) National Museum of Japanese History
  • Women's Beauty Notebook (1937) Private collection
  • Makeup Club Main Branch Edition (Prewar) National Museum of Japanese History
  • Late Mary (powder) (1902 (Meiji 35) - Collection of the National Museum of Japanese History
  • Hikifuda Mitsukoshi Kimono Store (1896 (Meiji 29)) National Museum of Japanese History
  • Shiseido Olive Soap (1940s) - National Museum of Japanese History
  • Misono powder (Taisho period) National Museum of Japanese History
  • Club Toothpaste (1903 (Meiji 36)) National Museum of Japanese History
  • Boy's three-piece jacket (1940s) - National Museum of Japanese History
  • Kosode with a mooring boat and waterweed pattern (mid-Edo period) - National Museum of Japanese History
  • Nishikie "Yanagiya O-Fuji" (late Showa period) - National Museum of Japanese History
  • Ukiyo-e "One Hundred Beauties of Edo's Famous Places: Yakugenbori" (Edo period) - National Museum of Japanese History
  • Radio calisthenics 5th anniversary poster (1933) National Museum of Japanese History
  • Hikone Girls' High School Joint Gymnastics (1926 (Showa 1)) National Museum of Japanese History
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