Longines, a watch brand with a 190-year history, is holding a New Year's campaign to mark the new year.

TAG Heuer Carrera Celebrates the Year of the Tiger 2022 with the "Year of the Tiger Limited Edition"

Luxury customization brand DIW releases "DESRT EAGLE ARABIC," a reinterpretation of military style

TAG Heuer releases a special movie celebrating the holiday season: the Fairies' Holiday Grand Prix!

Bvlgari has released a Japan-exclusive model in collaboration with contemporary artist Tatsuo Miyajima. The number "8" conveys a powerful message in a simple design.

Zenith opens its first street-level store in the Kyushu region. A new concept boutique studded with Zenith's iconic star is born.

Customization brand "DIW" releases new aviation-themed collection "AVIA"

Breitling releases a model perfect for the holiday season, featuring a 1.03-carat bezel set with 112 diamonds.

Hublot x Takashi Murakami's second collaboration announced! A rainbow-hued watch with 487 stones based on a flower motif

Harry Winston launches a new timepiece featuring a gorgeous sunflower design on the dial

Hublot opens a flagship store in Omotesando, featuring a "free access display" that allows customers to see and touch all of the watches.

Grand Seiko releases a limited edition mechanical Hi-Beat GMT model to commemorate the 55th anniversary of the 44GS, the watch that established the Seiko style.

Franck Muller's "Pastille" watch features a baby blue sapphire in the center of the dial, adding a touch of holiday charm to the new collection.

Custom watch maker DIW releases a customized Daytona model using quartz carbon.

Backes & Strauss, creator of the finest diamond watches, opens a salon at Fukuoka Mitsukoshi

Isetan Shinjuku Store to host "Isetan Jewelry and Watch Box," a collection of jewelry and watches carefully selected by buyers