The dawn of 2022 is upon us. As the new year begins, we want to refresh our mood and our outfits. Longines, a watch brand with a 190-year history based in Saint-Imier, Switzerland, offers timepieces with innovative technology and elegant, sophisticated designs backed by a rich history, adding elegance to the wearer's outfit and performance, and accompanying the start of the new year.

Celebrate the new year with a timepiece rich in technology and history
Starting January 2nd, Longines will be running the Longines New Year Campaign at its flagship stores (Ginza, Daimaru Tokyo, Odakyu Shinjuku, and online), offering engraving services and an original key ring with every purchase. You can find timepieces that evoke the spirit of those embarking on new challenges, such as the three-hand models from the Longines Master Collection, which are beloved for their timeless functional beauty, and the gorgeous ladies' models adorned with point diamonds and mother-of-pearl. Gift wrapping is also available, making them ideal gifts for occasions such as coming-of-age ceremonies.

Throughout its long history, Longines has taken on challenges with strong conviction and determination. This philosophy of "elegance" is embodied in each and every Longines watch, which showcases its watchmaking expertise. Longines' timepieces, which continue to innovate tirelessly, accompany the lifestyles of those who walk into the future, keeping time powerfully on their wrists, whether for important business occasions or weekends.


-Campaign Information-
Longines New Year Campaign
Sunday, January 2nd, 2022 - Thursday, January 20th, 2022
Applies to all Longines products
Exclusive to Longines directly managed stores (Ginza, Daimaru Tokyo, Odakyu Shinjuku and online)

●Engraving service
Engrave your initials or an important anniversary on the case back of your watch
*Engraving or printing may not be possible for some products.
*Engraving may take approximately 3 weeks.
●Gift wrapping: Brand original wrapping
●Longines original key ring: A gift with the purchase of a Longines watch (limited quantity)
●A gift with a two-year finishing service ticket (exclusive to the Longines Boutique Ginza)

-Product Information-

Longines Master Collection
Reference number: L2.909.4.92.6
Caliber: Automatic movement L899
11.5 lignes (Æ25.60mm), 21 jewels, 25'200 vph
Power reserve: 72 hours
Functions: Hours, minutes, seconds, moon phase, moon phase with date circle at 6 o'clock
Case: Round, stainless steel, φ40 mm, see-through sapphire crystal caseback
Dial: Blue "sunray" with applied indexes
Hands: Silver "polished" hands
Water resistance: 3 bar (30 m)
Bracelet / Strap: Stainless steel bracelet with triple safety folding clasp and push-piece closure

Longines Master Collection
Reference number: L2.409.4.87.0
Caliber: Automatic movement L899
11.5 lignes (Æ25.60 mm), 21 jewels, 25'200 vph
Power reserve: 72 hours
Functions: Hours, minutes, seconds, moon phase with date circle at 6 o'clock
Case: Round, stainless steel, φ34 mm, transparent caseback with sapphire crystal
Dial: White mother-of-pearl, 12 diamond indexes
Hands: Silver polished
Water resistance: 3 bar (30 m)
Bracelet / Strap: Blue leather strap, triple folding clasp, push-piece closure system
-About LONGINES-
Founded in 1832, Longines, based in Saint-Imier, Switzerland, has been crafting exceptional timepieces by embodying the principles of tradition, elegance, and performance. As the official timekeeper for numerous global sporting events and a partner of international sports federations, Longines has a long and distinguished history. With its winged hourglass logo, Longines is a member of the Swatch Group, the world's largest watch manufacturer, and currently operates in over 150 countries.



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