TWICE's MINA appointed as Boucheron's Japan ambassador

Boucheron opens its flagship store in Ginza, the second largest after its historic flagship store at 26 Place Vendôme in Paris.

Boucheron's "Plume de Paon" collection, inspired by peacock feathers, introduces a new blue-based collection

Boucheron Ginza flagship store relocated and renovated, becoming the world's largest boutique after the Paris flagship store. Celebrating the opening, the boutique will also feature jewelry available

Boucheron to hold pop-up at Shinjuku Isetan. The maison's signature collections, including "Serpent Bohème," will be gathered together.

Boucheron opens pop-up store at Ginza Mitsukoshi, showcasing the world of its iconic collection "Quatre"

Boucheron's "Quatre Black" collection, known for its genderless design, has released a new collection

Boucheron presents the new Serpent Bohème Pink Quartz collection, showcasing a modern and elegant style.

A new watch has been released in the Boucheron Serpent Bohème collection, expressing the mysterious beauty of snakes.

Boucheron launches new Serpent Bohème collection: the dazzling brilliance of the sun expressed through the sparkle of diamonds

A creation in which all of the codes that make up Quatre are colored in white. Boucheron announces the new Quatre Double White.

Boucheron's holiday campaign has launched, with Laura, Alexa Chung, and others adding a touch of festive glamour to the season.

Boucheron launches new Serpent Bohème collection

Italian high jewelry maison Damiani opens at Nihonbashi Takashimaya S.C.

Boucheron opens pop-up showcasing the world of Quatre at Omotesando Hills

Boucheron introduces new pieces in its "Animal Collection," a line of adorable jewelry that captures the distinctive expressions and fleeting gestures of animals.