Boucheron will open a pop-up store at Center Park on the 3rd floor of the Isetan Shinjuku Main Building from June 14 to June 27, 2023. The store will feature the Maison's signature collections, from the iconic "Serpent Bohème" with its drop motif to the "Quatre" collection, a modern interpretation of the Maison's four signature codes.

ⒸBOUCHERON
Boucheron is a stylish French high jewelry house, founded in 1858. "Serpent Bohème," which captures the mystical beauty of the snake, is an iconic collection that embodies the savoir-faire of the Maison's artisans and has been beloved by generations since its launch in 1968. Serpent Bohème's iconic designs, including drop motifs, honeycomb intricacy, and delicate carvings, are available in a wide range of materials and colors, from diamond-paved designs to colored stones. From the newly introduced pink quartz, which exudes a refined impression with its beautiful rose color, to the refreshing pale blue-green of aquaprase, and the vibrant translucence of rhodolite garnet, the collection offers jewelry that complements the wearer's individuality and allows for free styling. Furthermore, the Quatre collection, launched in 2004, is a signature Boucheron collection that established a genderless, modern style. Its graphic designs, combining the four codes of the Maison (grosgrain, diamond stripe, Clou de Paris, and gadroons), are beloved by a wide range of customers. A variety of jewelry pieces, including rings, necklaces, bangles, and earrings, are available in warm browns, pure and elegant whites, refreshing blues, passionate reds, and chic blacks.




Boucheron Official Website
https://www.boucheron.com/


About Boucheron
Founded by Frédéric Boucheron in 1858, Boucheron has inherited its free spirit and style. As the first high jeweler to open a boutique on Place Vendôme in Paris, Boucheron has established itself as a maison in the fields of jewelry and watches. Boucheron's unique style, with its free and bold spirit, has been passed down through generations and boasts a history of over 160 years. Today, Boucheron operates over 73 boutiques around the world and is part of the international luxury group Kering.