Boucheron will launch a special holiday campaign on November 10, 2022. The global campaign, which pays homage to the season of surprise and joy in the magical and enchanting world of Boucheron, features five celebrities from around the world, including Laura and Alexa Chung, to add color to the festive season.

Alexa Chung
Hannah Quinlivan
Mila Al Zahrani
Rola
Youn-Jung Go
It's the most exciting time of the year. The campaign, themed "BOUCHERON WONDERLAND," is set in Boucheron's enchanted wonderland, evoking nostalgic memories of childhood holidays. The cast members will play with the larger Icon Jewelry play equipment and objects, and get lost in a small town made of paper crafts. All the cast members will also play music on glass harps to celebrate the colorful season together.


https://youtu.be/4nO-ZC2r8q0




Boucheron Official Website
https://www.boucheron.com/

About Boucheron
Founded in 1858 by Frédéric Boucheron, Boucheron has continued to pass on its free spirit and style. As the first high jeweler to open a boutique on Place Vendôme in Paris, Boucheron has established itself as a maison in the fields of jewelry and watches. Boucheron's unique style, with its free and bold spirit, has been passed down through generations and boasts a history of over 160 years. Today, Boucheron operates over 73 boutiques around the world and is part of the international luxury group Kering.