Boucheron will open the Quatre Pop-Up Store at The Stage on the first floor of the Ginza Mitsukoshi Main Building from May 17 to May 23, 2023. The pop-up showcases the world of the iconic Quatre collection through visually engaging displays and game elements.
Boucheron, France's leading high jewelry maison, is known for its stylish design. Launched in 2004, Quatre is a modern collection that combines four codes of the maison: grosgrain, inspired by couture; a line of sparkling diamonds created with a unique mirror setting; the Clous de Paris, which represents the cobblestones of Paris's Place Vendôme; and gadroons, symbolizing unchanging love. In addition to the new Quatre Double White, which radiates strength and brilliance with its combination of white gold and white ceramic, the collection is available in a diverse color palette, including the warm brown Classic, elegant white, refreshing blue, passionate red, and chic black. The genderless design is jewelry that enhances the wearer's individuality and fulfills their style.
The pop-up store, opening on the first floor of the Ginza Mitsukoshi Main Building, The Stage, is a space that incorporates the architectural elements that make up Quatre into its design. In a totem-shaped showcase designed with stacked rings, which are symbolic of Quatre's form, rings, pendants, and other items are displayed in unique ways by color. Visitors can also enjoy interactive and playful content, such as digital content that allows them to match Quatre's colors.
Boucheron Official Website
https://www.boucheron.com/
About Boucheron
Founded in 1858 by Frédéric Boucheron, Boucheron has continued to pass on its free spirit and style. As the first high jeweler to open a boutique on Place Vendôme in Paris, Boucheron has established itself as a maison in the fields of jewelry and watches. Boucheron's unique style, with its free and bold spirit, has been passed down through generations and boasts a history of over 160 years. Today, Boucheron operates over 73 boutiques around the world and is part of the international luxury group Kering.
Boucheron, France's leading high jewelry maison, is known for its stylish design. Launched in 2004, Quatre is a modern collection that combines four codes of the maison: grosgrain, inspired by couture; a line of sparkling diamonds created with a unique mirror setting; the Clous de Paris, which represents the cobblestones of Paris's Place Vendôme; and gadroons, symbolizing unchanging love. In addition to the new Quatre Double White, which radiates strength and brilliance with its combination of white gold and white ceramic, the collection is available in a diverse color palette, including the warm brown Classic, elegant white, refreshing blue, passionate red, and chic black. The genderless design is jewelry that enhances the wearer's individuality and fulfills their style.
The pop-up store, opening on the first floor of the Ginza Mitsukoshi Main Building, The Stage, is a space that incorporates the architectural elements that make up Quatre into its design. In a totem-shaped showcase designed with stacked rings, which are symbolic of Quatre's form, rings, pendants, and other items are displayed in unique ways by color. Visitors can also enjoy interactive and playful content, such as digital content that allows them to match Quatre's colors.
Quatre Pop-Up Store
Period: Wednesday, May 17th, 2023 - Tuesday, May 23rd, 2023
Address: The Stage, 1st Floor, Ginza Mitsukoshi Main Building
4-6-16 Ginza, Chuo-ku, Tokyo 104-8212
Phone: Boucheron Client Service 0120-230-441
Business Hours: Subject to facility regulations
URL: www.boucheron.com
Period: Wednesday, May 17th, 2023 - Tuesday, May 23rd, 2023
Address: The Stage, 1st Floor, Ginza Mitsukoshi Main Building
4-6-16 Ginza, Chuo-ku, Tokyo 104-8212
Phone: Boucheron Client Service 0120-230-441
Business Hours: Subject to facility regulations
URL: www.boucheron.com
Boucheron Official Website
https://www.boucheron.com/
About Boucheron
Founded in 1858 by Frédéric Boucheron, Boucheron has continued to pass on its free spirit and style. As the first high jeweler to open a boutique on Place Vendôme in Paris, Boucheron has established itself as a maison in the fields of jewelry and watches. Boucheron's unique style, with its free and bold spirit, has been passed down through generations and boasts a history of over 160 years. Today, Boucheron operates over 73 boutiques around the world and is part of the international luxury group Kering.
