BOUCHERON has announced that MINA, a member of the global girl group TWICE and an artist, will serve as the Maison's Japan ambassador.
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MINA moved to Korea as a teenager to begin her career. Her determination to forge new paths is a testament to her inner strength and pioneering perspective. Boucheron shares the Maison's vision and values, and with MINA as its partner, Boucheron is writing a new chapter.
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On being appointed as an ambassador for Boucheron, MINA commented, "I am honored to be appointed as an ambassador for Boucheron, a high jewelry maison that combines tradition and innovation. I would like to use this wonderful opportunity to further improve myself and express Boucheron's unique identity."
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In addition, Boucheron CEO Hélène Pouli-Duquen commented on the appointment, "Boucheron has always valued creativity, boldness, and originality. MINA perfectly embodies these values that the Maison holds dear: pursuing her dreams, choosing a creative career, and continuing to express her individuality. Her journey not only as an artist but also as a strong-willed woman is inspiring. I am convinced that her style, magnetic energy, and boldness make her the perfect ambassador for the Maison. I am delighted to welcome MINA to the Boucheron family."
Since their debut in 2015, TWICE has achieved various records through their global success and has garnered support from a wide range of people around the world. MINA exudes an aura of intelligence and elegance, while also exuding an overwhelming presence with her strong will and cool style. As the new ambassador for the Maison, MINA will appear in various campaigns and media content.
Special website announcing MINA as ambassador:
https://www.boucheron.com/ja_ jp/mina-ambassador
BOUCHERON
Founded in 1858 by Frédéric Boucheron, Boucheron's free spirit and style have been passed down through four generations of the family. As the first high jeweler to open a boutique on Place Vendôme in Paris, Boucheron has established itself as a symbol of prestigious high jewelry and luxury watches. Boucheron's unique style, with its free and bold spirit, has been passed down through generations and boasts a history of over 160 years. Today, Boucheron operates over 73 boutiques around the world and is part of the international luxury group Kering.
For inquiries:
Boucheron Client Service
0120-230-441
©BOUCHERONMINA moved to Korea as a teenager to begin her career. Her determination to forge new paths is a testament to her inner strength and pioneering perspective. Boucheron shares the Maison's vision and values, and with MINA as its partner, Boucheron is writing a new chapter.
©BOUCHERONOn being appointed as an ambassador for Boucheron, MINA commented, "I am honored to be appointed as an ambassador for Boucheron, a high jewelry maison that combines tradition and innovation. I would like to use this wonderful opportunity to further improve myself and express Boucheron's unique identity."
©BOUCHERONIn addition, Boucheron CEO Hélène Pouli-Duquen commented on the appointment, "Boucheron has always valued creativity, boldness, and originality. MINA perfectly embodies these values that the Maison holds dear: pursuing her dreams, choosing a creative career, and continuing to express her individuality. Her journey not only as an artist but also as a strong-willed woman is inspiring. I am convinced that her style, magnetic energy, and boldness make her the perfect ambassador for the Maison. I am delighted to welcome MINA to the Boucheron family."
Since their debut in 2015, TWICE has achieved various records through their global success and has garnered support from a wide range of people around the world. MINA exudes an aura of intelligence and elegance, while also exuding an overwhelming presence with her strong will and cool style. As the new ambassador for the Maison, MINA will appear in various campaigns and media content.
Special website announcing MINA as ambassador:
https://www.boucheron.com/ja_ jp/mina-ambassador
BOUCHERON
Founded in 1858 by Frédéric Boucheron, Boucheron's free spirit and style have been passed down through four generations of the family. As the first high jeweler to open a boutique on Place Vendôme in Paris, Boucheron has established itself as a symbol of prestigious high jewelry and luxury watches. Boucheron's unique style, with its free and bold spirit, has been passed down through generations and boasts a history of over 160 years. Today, Boucheron operates over 73 boutiques around the world and is part of the international luxury group Kering.
For inquiries:
Boucheron Client Service
0120-230-441
