Boucheron will open the "Quatre Pop-Up" at Omotesando Hills in Tokyo from August 1st to August 14th. The pop-up showcases the world of the iconic "Quatre" collection, incorporating visually playful displays and game elements.
Boucheron is a stylish French high jewelry house. Launched in 2004, "Quatre" is a modern, graphic collection that combines four codes of the Maison: grosgrain, inspired by couture; a line of sparkling diamonds created with a unique mirror setting; the "Clou de Paris" motif, which represents the cobblestones of Paris's Place Vendôme; and gadroons, symbolizing unchanging love. Quatre's appeal is also evident in its diverse color palette. The warm brown, pure and elegant white, refreshing blue, passionate red, and chic black colors will enhance the wearer's individuality and style.
The pop-up, located in the grand atrium staircase at Omotesando Hills, is a space that incorporates the architectural elements that make up Quatre into its design. The totem-shaped showcase, designed with stacked rings that are symbolic of Quatre's form, displays rings, pendants, and other items in unique ways by color. Visitors can also enjoy interactive and playful content, such as a slot machine where they can match Quatre's colors.
In addition, to commemorate the opening of the pop-up at Omotesando Hills, original LINE stamps featuring Boucheron's iconic black cat will be given as gifts to visitors to boutiques nationwide. (Please contact us for details on how to obtain LINE stamps.)
Founded by Frédéric Boucheron in 1858, Boucheron has inherited its free spirit and style. As the first high jeweller to open a boutique on Place Vendôme in Paris, Boucheron has established itself as a maison in the fields of jewellery and watches. Boucheron's unique style, with its free and bold spirit, has been passed down through generations and boasts a history of over 160 years. Today, Boucheron operates over 73 boutiques around the world and is part of the international luxury group Kering.
Boucheron is a stylish French high jewelry house. Launched in 2004, "Quatre" is a modern, graphic collection that combines four codes of the Maison: grosgrain, inspired by couture; a line of sparkling diamonds created with a unique mirror setting; the "Clou de Paris" motif, which represents the cobblestones of Paris's Place Vendôme; and gadroons, symbolizing unchanging love. Quatre's appeal is also evident in its diverse color palette. The warm brown, pure and elegant white, refreshing blue, passionate red, and chic black colors will enhance the wearer's individuality and style.
The pop-up, located in the grand atrium staircase at Omotesando Hills, is a space that incorporates the architectural elements that make up Quatre into its design. The totem-shaped showcase, designed with stacked rings that are symbolic of Quatre's form, displays rings, pendants, and other items in unique ways by color. Visitors can also enjoy interactive and playful content, such as a slot machine where they can match Quatre's colors.
In addition, to commemorate the opening of the pop-up at Omotesando Hills, original LINE stamps featuring Boucheron's iconic black cat will be given as gifts to visitors to boutiques nationwide. (Please contact us for details on how to obtain LINE stamps.)
Quatre Pop-Up
Period: August 1st (Mon) - August 14th (Sun), 2022
Address: 4-12-10 Jingumae, Shibuya-ku, Tokyo 150-0001
Phone: Boucheron Client Service 0120-230-441
Business Hours: Subject to facility regulations
URL: https://boucheron.com/ja_jp/quatre-pop-up-omotesando
Period: August 1st (Mon) - August 14th (Sun), 2022
Address: 4-12-10 Jingumae, Shibuya-ku, Tokyo 150-0001
Phone: Boucheron Client Service 0120-230-441
Business Hours: Subject to facility regulations
URL: https://boucheron.com/ja_jp/quatre-pop-up-omotesando
Founded by Frédéric Boucheron in 1858, Boucheron has inherited its free spirit and style. As the first high jeweller to open a boutique on Place Vendôme in Paris, Boucheron has established itself as a maison in the fields of jewellery and watches. Boucheron's unique style, with its free and bold spirit, has been passed down through generations and boasts a history of over 160 years. Today, Boucheron operates over 73 boutiques around the world and is part of the international luxury group Kering.
