ⒸBOUCHERONBoucheron will launch new additions to the Serpent Bohème collection in September 2022. Expressing the mystical beauty of the snake, Serpent Bohème has been an iconic collection of the Maison since its launch in 1968, beloved by generations for its timeless appeal. Serpent Bohème's iconic codes, such as diamond-set drop motifs, honeycomb work, and delicate carvings, demonstrate the savoir-faire of Boucheron's artisans. The new collection reinterprets the codes of Serpent Bohème with a bold and unique design that radiates with the brilliance of the sun. These creations, which express the wearer's individuality and grant free style, will write a new chapter in the history of the Maison's signature jewelry collection.
Eight bold and glamorous new jewelry pieces will be introduced, including voluminous hoop earrings like infinitely expanding light, asymmetrical earrings that sparkle from the silhouette of the ear, and a magnificent necklace with radiating drop motifs.
Alexa Chung has also been chosen to appear in the "Bright Anyway" campaign, which captures the sunshine-like brilliance of the new jewelry. In tune with Boucheron's creativity, her signature style embodies the energetic worldview of the new collection.
ⒸBOUCHERON【New】Released in September 2022 - 8 types in total
A necklace featuring a drop motif adorned with diamonds that radiates with sparkle. The motifs are pavé-set with round brilliant-cut diamonds in different sizes, creating a magnificent halo-like sparkle that adds a touch of elegance to the neck.
Serpent Bohème Multi-Motif Necklace From left: 26,400,000 yen (estimated price) 11,220,000 yen (estimated price) 
From left: Serpent Bohème Multi-Motif Necklace 12,342,000 yen (estimated price) Serpent Bohème Necklace 35 motifs Extra Small 4,065,600 yen (estimated price)These earrings combine three cords - gold beads, twisted chain, and gold filigree that resembles snakeskin - with a diamond drop motif. Asymmetry and single designs allow you to express your individuality and style.
From left: Serpent Bohème Multi-Motif Hoop Earrings 5,610,000 yen (estimated price) Serpent Bohème 7-Motif Asymmetrical Earrings 1,518,000 yen (estimated price)
From left: Serpent Bohème 4-Motif Single Stud Earrings 583,000 yen (estimated price) Serpent Bohème Asymmetrical Extra Small Clip Earrings ¥401,500 (estimated price)In addition to visiting a Boucheron boutique, customers can also order their favorite pieces via email or chat on the official website, or use Boucheron Remote Shopping Support, where dedicated advisors and boutique staff will assist you with your shopping via phone or video call.
Boucheron Official Website
https://www.boucheron.com/
Founded by Frédéric Boucheron in 1858, Boucheron has inherited a free spirit and style. As the first high jeweler to open a boutique on Place Vendôme in Paris, Boucheron has established itself as a Maison in the fields of jewelry and watches. Boucheron's unique style, embodied in its free and bold spirit, has been passed down through generations and boasts a history of over 160 years. Today, Boucheron operates over 73 boutiques around the world and is part of the international luxury group Kering.
