Japan's largest Grand Seiko flagship boutique opens on Ginza Namiki-dori

Grand Seiko releases a limited edition model featuring a refreshing ultramarine blue dial, showcasing the morning cityscape of Ginza, the birthplace of Seiko.

Credor's new art piece collection showcases traditional mother-of-pearl inlay in a contemporary design.

Seiko's Credor watch features a graceful butterfly design created by a Yellow Ribbon Medal-recipient engraver.

Seiko releases the pinnacle model of the Credor "Art Piece Collection," a collection of exquisite handcrafted timepieces

Seiko and BAPE team up again! An exclusive stopwatch that collectors will love.

Seiko Lukia, popular with many working women, has launched a new line, "I Collection."

Inspired by the emotional landscapes unique to Japan, Seiko releases five limited edition models to commemorate its 140th anniversary

Seiko's "SAKURA Blooming" series is back this year! The dial depicts a butterfly gracefully flying through a garden of cherry blossoms.

Launch of a design reproduction model of the monumental "King Seiko" that is engraved in the history of Japanese mechanical watches

Seiko Selection watches featuring the popular Pokémon "Pikachu," "Eevee," and "Mewtwo" are now available

Credor "Eichi II" Lapis Lazuli Porcelain Dial Model Released to Commemorate Seiko's 140th Anniversary

Seiko Prospex releases limited edition model showcasing the beauty of the Earth's atmosphere as seen from outer space

The first SNOOPY model in boys' size. Seiko Lukia model commemorating the 70th anniversary of the birth of Peanuts is released.

Your customized model might be commercialized! Seiko 5 Sports launches global digital campaign that mixes watches and music

Seiko Astron releases limited edition model in special color inspired by Angels player Shohei Ohtani