The first SNOOPY model in boys' size. Seiko Lukia model commemorating the 70th anniversary of the birth of Peanuts is released.

Oct 23, 2020
Under a licensing agreement with Peanuts Worldwide LLC (headquarters: New York, USA), TV Tokyo Communications Corporation will begin accepting pre-orders for a collaboration watch with Seiko Lukia, a popular watch brand for women, to commemorate the 70th anniversary of PEANUTS' birth, on the official Snoopy online shop, "Shopping SNOOPY," from November 11, 2020.

(C) 2020 Peanuts Worldwide LLC
<Limited Edition Model Commemorating the 70th Anniversary of the Birth of Peanuts>
Mrs. Jean Schulz, wife of original creator Charles Schulz, selected art that she felt was special to her from each decade, and the design features seven Snoopys in commemoration of the 70th anniversary. The natural mother-of-pearl and diamonds set into the number seven add a touch of understated luxury. Only 700 pieces will be produced worldwide: 400 for women and 300 for boys.

The First SNOOPY Model in a Boys' Size LUKIA
In addition to the popular round ladies' model, a boys' size is also available that can be worn by men. The main art features vintage 1970s Snoopy and Joe Cool. The ladies' version is pink gold, while the boys' version is royal blue, making them perfect for pair watches or shared watches.

<Exclusive Box
The doghouse-shaped box created exclusively for this product is printed all around, making the watch even more fun and special as a gift. Other details, such as the serial number engraved on the back, make this a truly exquisite 70th anniversary item.

(C) 2020 Peanuts Worldwide LLC

Product Overview
Release date: Wednesday, November 11th - advance reservations begin for email newsletter members
*Sales are only available within Japan. : 175mm
English:
Price: 81,000 yen each (excl. tax) / Free shipping
Power method: Solar radio wave correction
Case material: Stainless steel
Band material: Stainless steel
Glass material: Sapphire
Power period: Approximately 6 months when fully charged, approximately 1.5 years when in power save mode
Accuracy: Average monthly difference ±15 seconds when not receiving data
Water resistance: Enhanced water resistance for everyday use (10 bar)
Maximum wrist circumference for ladies: 175mm
Maximum wrist circumference for boys: 205mm
Shopping SNOOPY
https://okaimono-snoopy.jp/

What is "Peanuts"?
It was in 1950 that Charles M. Schulz first introduced his "Peanuts" friends to the world. That was when "Peanuts" debuted in seven newspapers. Since then, Charlie Brown, Snoopy, and the rest of the Peanuts gang have left an indelible mark on pop culture. Starting with the new series "Snoopy in Space," which debuted on Apple TV+ on November 1, 2019, "Peanuts" animated series air as specials and daily shows on major networks and streaming services, including ABC, Cartoon Network, and Boomerang in the United States, Family Channel in Canada, and YouTube's WildBrain Spark network globally. Fans around the world also enjoy "Peanuts" through a wide variety of merchandise, amusement park attractions, cultural events, social media, and comic strips published in a variety of traditional print and digital formats. Additionally, in 2018, "Peanuts" entered into a multi-year partnership with NASA under the Space Act Agreement. The Space Act Agreement is a program designed to inspire a passion for space exploration and STEM for the next generation of children. The Peanuts characters and related intellectual property are owned 41% by WildBrain, 39% by Sony Music Entertainment Inc., and 20% by the family of Charles M. Schulz.
In Japan, Sony Creative Products Inc. acts as the licensing agent and handles the licensing business. The original comic series celebrated its 70th anniversary on October 2, 2020. To commemorate this, the 70th anniversary year began on October 2, 2019.

Related URLs
・Snoopy Japan official website https://www.snoopy.co.jp/
・Snoopy Japan official Facebook page "Snoopy Japan" https://www.facebook.com/SnoopyJapan
・Snoopy Japan official Twitter account "Snoopy Japan" https://twitter.com/snoopyjapan



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