Seiko Watch Corporation will launch the global digital campaign "CUSTOM WATCH BEATMAKER" for Seiko 5 Sports, a casual watch brand equipped with a Japanese-made mechanical movement, on October 19, 2020.

Since the brand's launch in 1968, Seiko 5 Sports has been loved by many people around the world for over half a century as a watch that matches active scenes, and in 2019 it was reborn as "a casual watch brand that embodies the diverse sensibilities and values of today."

Now, one year after the relaunch, in 2020, we will be holding a customization campaign that embodies the new Seiko 5 Sports brand concept of "Show Your Style."

About the Campaign
On the campaign website (https://seiko5sportsbeatmaker.com), you can create your own original customized model by selecting your favorite parts from five categories.

In addition, the "WATCH LIST" page on the campaign website has a function that allows users to vote for their favorite model from among the customized models created by users around the world. The customized model that receives the most votes during the campaign period (October 19, 2020 to mid-January 2021) will be commercialized. * The campaign period is subject to change without notice. * Details such as the release date of the customized models will be announced at a later date.
8 Artists and Original BGM to Bring Color to the Campaign
For this campaign, eight artists who sympathize with the spirit of have created 32 original background music tracks. BGM will be automatically selected to match the customized model created by the user, completing it as a style that expresses their own style.

Artists participating in the campaign
Chocoholic, Joe Hertz, JJJ, Shin Sakiura, PERL CENTER, VaVa, A.G.O, TENDRE

Seiko Watch Corporation official website address: https://www.seikowatches.com
“CUSTOM WATCH BEATMAKER” official website address: https://seiko5sportsbeatmaker.com



Click here for company press release details

The press release featured in this article was provided by PR Co., Ltd. Press releases from companies and other organizations provided by TIMES are posted in their original form. FASHION HEADLINE does not recommend the products or services posted, nor does it guarantee the content of the press releases. For inquiries regarding the content posted, please contact PR TIMES Inc. directly (https://prtimes.jp/).

PR TIMES