Experience the possibilities of digital in fashion. Digital content gathers at Shinjuku Isetan

This winter, a small store will open in Paris, the Malaysian store will be remodeled, and an urban duty-free store will open at Ginza Mitsukoshi. Mitsukoshi Isetan's "Cool Japan Model"

Yohji Yamamoto's "Discord" second season explores imperfect beauty through form

Isetan opens Japanese food theme park. Enjoy bento rice, grilled scallops, and wild game.

Shinjuku Isetan holds Japanese Food and Lifestyle Exhibition. Ultimate Dashi and Hand-rolled Sushi on Display

Kashiwa Sato x Naoki Takizawa, Yanmar's cool farm workwear on sale at Isetan

Yohji Yamamoto "Everyone, please help me!" Yohji Yamamoto's "Discord" debuts at Shinjuku Isetan

"Nipponista" event held in New York is being recreated at Shinjuku Isetan

[Kansai meets young designers in Nipponista] An era where regionality is no longer necessary for design -- 3/3

[Kansai meets young designers in Nipponista] A clear strategy is needed to win on the world stage -- 2/3

[Kansai meets young designers in Nipponista] I was surprised to see what Japan is like today --1/3

[New York LINE] Nipponista uniforms worn with yukata are a mix of domestic brands by stylist Go Momose

What's selling best in Cool Japan? New Japanese designs that are gaining attention among NY Nipponista

[New York LINE] Nipponista asks New Yorkers about Aomori indigo

[New York LINE] Even the apple on the head is a balloon! The story behind the creation of the Nipponista poster.

President of Mitsukoshi Isetan Taiyo visits Nipponista, what will be the next store to open?