At the "NIPPONISTA" pop-up store held by Isetan Mitsukoshi in New York, in addition to fashion brands by Kansai and young Tokyo designers, many creations were introduced from the perspective of real, contemporary Japanese design. Among them, the works and items that conceptually expressed Japan's delicate techniques attracted the attention of buyers and store visitors.

The first item sold on the first day of "NIPPONISTA" was an art piece by Hiroshi Kanzaki. A huge zipper object carved from a single piece of wood was purchased by a local art collector. Woodcarving art has recently been gaining attention in the United States, but Japanese contemporary woodcarving artists other than Buddhist statues have not been widely featured until now, and his easily understood objects such as paperclips and safety pins always attracted a large crowd. The exhibition featured works by young female artists, pencil artist Izumi Akiyama and ceramicist Yoca Muta. The sight of gallerists delving into the intricate details of their techniques was a sight only found in New York. Among the items that sold well were SUZUSAN's Arimatsu Narumi tie-dye stole, which Raf Simons used in Dior's Spring/Summer 2013 Haute Couture collection, and Sachie Muramatsu's washi paper lampshades, which were incorporated into realistic interior and clothing pieces. Horiguchi Kiriko's cut glass cufflinks, a men's cut glass accessory by the third generation of Edo Kiriko craftsmen, were also purchased by a male customer on the first day. A New York-based company executive purchased two, saying the artist's style, which does not use color in the cut glass, "suits his lifestyle." Hender Scheme, a shoemaker in Asakusa, boasts tanned leather sneakers, attracting fans on both the first and second days. Naito, a footwear maker in Kyoto's Gion district with over 100 years of history, has developed a new line of sandals called "JOJO," based on the concept of zori sandals. These sandals are popular with customers with a background in Japanese culture, such as tabi and geta. Other designers with clear concepts include COLORS, which offers EQUAL HANGER, made from recycled materials like Okayama denim; OGATA, which has been praised in Europe for its bean stools that make use of the grain of wood grain; SHIHARA, which incorporates functional limitations like clasps into its accessories; and SIRISIRI, which incorporates Japanese craft techniques into its accessories. These designers have also received numerous inquiries from New York showrooms. The business matching aspect, one of the aims of the exhibition, appears to be progressing well for each brand and creator.