World's basic item brand, WORLD BASIC, will change its name to WORLD BASICS starting with the Spring/Summer 2014 season.

Under the new concept of "updating basics," WORLD BASIC goes beyond simply following timeless styles to propose "basics that are needed now and basic items that will remain in the future." The target audience is people who value the diversification of fashion as much as food, clothing, and shelter, and who seek true richness in their clothing along with their lifestyle. The 2014 Spring/Summer collection will be 75% women's, 15% men's, and 10% children's. Prices range from ¥1,470 to ¥12,000 for pullovers, ¥4,700 to ¥8,900 for shirts, ¥5,900 to ¥15,000 for pants, ¥4,900 to ¥15,000 for knitwear, and ¥19,000 to ¥35,000 for outerwear. The collection will be sold at approximately 150 brick-and-mortar stores operated by World, including OPAQUE.CLIP, INDEX, and FLAXUS, as well as through the online store, World Online Store.

A pop-up store will also be set up at merci, a Parisian select shop run by the husband-and-wife owners of Bonpoint, from September 3rd to 21st. The collection will pre-sell soft, rough-textured cottonwear made from waste cotton, a product of the spinning process of the finest cotton from the West Indies, twisted using Japan's advanced techniques. Nagasaka Jo of Schemata Architects is in charge of the space and fixture design.

Starting last spring/summer season, World launched the company-wide brand World Basics in order to strengthen product development of basic items, selling staple items such as cut-and-sew tops, shirts, and pants in brick-and-mortar stores and through the online store. Meanwhile, a creative team including in-house manufacturing professionals as well as Nagasaka Tsune and Obara Fumikazu, art director at Soup Design, has been discussing for about six months what "basics" a fashion company should propose, setting it apart from other companies' inexpensive, highly price-competitive basic products.