ANALOG Co., Ltd. will open a new canelé specialty store, "boB," based on the concept of "canelé x dried flowers," on the first floor of YM Square Harajuku on April 14, 2021.
ANALOG Co., Ltd. aims to establish a sustainable and innovative food and beverage industry platform, and at the new store, "boB," the store aims to contribute to society by implementing various environmentally friendly initiatives, such as using sustainable packaging materials and encouraging customers to bring their own eco-bags.
■Beautiful, vibrantly coloured canelés like flowers
"boB" canelés are baked fresh daily in the kitchen of "AURUM +truffle", an Italian restaurant in Ginza and the flagship store of ANALOG Co., Ltd., and are made using seasonal fruits and ingredients, with around eight different flavours always available. Each canelé is carefully baked so that one can look like a single flower, and when all the flavours are together they look just like a beautiful bouquet, making them a sweet treat that can be enjoyed not only by taste but also by sight.
■ [New Texture] A "soft-boiled canelé" with a crispy exterior and a melt-in-your-mouth smooth interior.
Made with plenty of egg yolks, it takes two full days to carefully create the entire process, from fermenting the dough to baking and adding the toppings. This restaurant-made "soft-boiled canelé", made with meticulous attention to time and production methods, has a fragrant exterior that is firm enough to make a crunchy sound when you bite into it, while the interior has a chewy texture. If you continue to eat it all the way to the center, the texture changes to a smooth texture that seems to melt in your mouth, allowing you to enjoy a variety of flavors and textures in one canelé.
boB also offers savory canelés made with Wagyu roast beef and cheese. The sweet and salty flavors are an exquisite match, and once you try them you'll be hooked. Enjoy pairing them with Nongria (non-alcoholic sangria), which will also go on sale at the same time, and be sure to savor the marriage of the soft-boiled canelés, which have a new texture you've never encountered before, and Nongria.
・Half-boiled Canelé (Plain) 270 yen incl. tax
・Amazon Cacao Half-boiled Canelé 330 yen incl. tax
・Hagimura Matcha Half-boiled Canelé 330 yen incl. tax
・Hojicha Half-boiled Canelé 330 yen incl. tax
・Yuzu Half-boiled Canelé 330 yen incl. tax
・Coconut Half-boiled Canelé 330 yen incl. tax
・Raspberry Half-boiled Canelé 330 yen incl. tax
・Coffee Half-boiled Canelé 330 yen incl. tax
・Fresh Strawberry Half-boiled Canelé 400 yen incl. tax
・Wagyu Roast Beef 440 yen incl. tax
*Assorted set products are also available.
■A store space decorated with greenery and dried flowers
In addition to canelés, our new store "boB" will also begin selling seasonal dried flowers. Dried flowers are also used as part of the interior décor, creating a calming atmosphere where customers can leisurely choose canelés and dried flowers that suit their mood that day.
We also offer canelé and dried flower sets, making them perfect gifts for loved ones or a little treat for yourself.
*Dried flower sales are irregular.
■We will support food education activities through children's cafeterias in cooperation with the NPO National Children's Cafeteria Support Center Musubie.
"Children's Cafeterias" are free or low-cost cafeterias where children can eat alone. As of 2020, there were 4,960 locations (as of December 2020, according to Musubie and local network organizations). Musubie works towards the vision of creating a society where no one is left behind by supporting children's cafeterias across the country.
A N A L O G Co., Ltd. supports Musubie's activities and will donate a portion of the sales from boB to cover the operating costs of Musubie's ongoing activities. In addition, for the first 10 days after opening, we will be distributing free canelés to children who visit our stores, helping to create a secure connection between our staff and children through canelés. (The free canelés are limited in quantity and numbers are limited.)
*The soft-boiled canelés are coated on the outside with caramel, making them very hard. Please take care when giving them to children with baby teeth or weak jaws.
【AURUM +truffle Chef "Shohei Moriwaki"】
After graduating from Tsuji Culinary Institute, he trained at the seafood Italian restaurant "Bogamari" in Kitasando. He then traveled around the world to hone his cooking skills, including the United States, Italy, Spain, Thailand and Vietnam, gaining knowledge of a variety of cuisines before returning to Japan. After the above period, he worked as a chef at a Tokyo store of the highly popular domestic plan do see group for around six years, before being appointed chef of "AURUM +truffle" in October 2020. He will now also be serving as supervisor of "boB" from April 2021.
【Store Information】
Store Name: boB
Address: 1F YM Square Harajuku, 4-31-10 Jingumae, Shibuya-ku, Tokyo
Business Hours: Monday to Sunday, Public Holidays, and the Day Before Public Holidays: 11:00-20:00
Phone Number: 03-6252-3251
Website: https://anlg.jp/aurum/
【Access】
1F YM Square Harajuku, 4-31-10 Jingumae, Shibuya-ku
Tel 03-4400-1556
Fax 03-4400-1557
【Business Hours】
Weekdays: 11:00-20:00
Saturdays, Sundays, and Public Holidays: 10:00-20:00
◆AURUM+truffle
Store Name: AURUM +truffle
Address: JEWELBOXGINZA 11F, 8-9-15 Ginza, Chuo-ku, Tokyo
Business Hours: 11:30 AM - 9:00 PM (Shortened hours for the time being)
Phone Number: 03-6252-3251
Website: https://anlg.jp/aurum/
Click here for company press release details
ANALOG Co., Ltd. aims to establish a sustainable and innovative food and beverage industry platform, and at the new store, "boB," the store aims to contribute to society by implementing various environmentally friendly initiatives, such as using sustainable packaging materials and encouraging customers to bring their own eco-bags.
■Beautiful, vibrantly coloured canelés like flowers
"boB" canelés are baked fresh daily in the kitchen of "AURUM +truffle", an Italian restaurant in Ginza and the flagship store of ANALOG Co., Ltd., and are made using seasonal fruits and ingredients, with around eight different flavours always available. Each canelé is carefully baked so that one can look like a single flower, and when all the flavours are together they look just like a beautiful bouquet, making them a sweet treat that can be enjoyed not only by taste but also by sight.
■ [New Texture] A "soft-boiled canelé" with a crispy exterior and a melt-in-your-mouth smooth interior.
Made with plenty of egg yolks, it takes two full days to carefully create the entire process, from fermenting the dough to baking and adding the toppings. This restaurant-made "soft-boiled canelé", made with meticulous attention to time and production methods, has a fragrant exterior that is firm enough to make a crunchy sound when you bite into it, while the interior has a chewy texture. If you continue to eat it all the way to the center, the texture changes to a smooth texture that seems to melt in your mouth, allowing you to enjoy a variety of flavors and textures in one canelé.
boB also offers savory canelés made with Wagyu roast beef and cheese. The sweet and salty flavors are an exquisite match, and once you try them you'll be hooked. Enjoy pairing them with Nongria (non-alcoholic sangria), which will also go on sale at the same time, and be sure to savor the marriage of the soft-boiled canelés, which have a new texture you've never encountered before, and Nongria.
・Half-boiled Canelé (Plain) 270 yen incl. tax
・Amazon Cacao Half-boiled Canelé 330 yen incl. tax
・Hagimura Matcha Half-boiled Canelé 330 yen incl. tax
・Hojicha Half-boiled Canelé 330 yen incl. tax
・Yuzu Half-boiled Canelé 330 yen incl. tax
・Coconut Half-boiled Canelé 330 yen incl. tax
・Raspberry Half-boiled Canelé 330 yen incl. tax
・Coffee Half-boiled Canelé 330 yen incl. tax
・Fresh Strawberry Half-boiled Canelé 400 yen incl. tax
・Wagyu Roast Beef 440 yen incl. tax
*Assorted set products are also available.
■A store space decorated with greenery and dried flowers
In addition to canelés, our new store "boB" will also begin selling seasonal dried flowers. Dried flowers are also used as part of the interior décor, creating a calming atmosphere where customers can leisurely choose canelés and dried flowers that suit their mood that day.
We also offer canelé and dried flower sets, making them perfect gifts for loved ones or a little treat for yourself.
*Dried flower sales are irregular.
■We will support food education activities through children's cafeterias in cooperation with the NPO National Children's Cafeteria Support Center Musubie.
"Children's Cafeterias" are free or low-cost cafeterias where children can eat alone. As of 2020, there were 4,960 locations (as of December 2020, according to Musubie and local network organizations). Musubie works towards the vision of creating a society where no one is left behind by supporting children's cafeterias across the country.
A N A L O G Co., Ltd. supports Musubie's activities and will donate a portion of the sales from boB to cover the operating costs of Musubie's ongoing activities. In addition, for the first 10 days after opening, we will be distributing free canelés to children who visit our stores, helping to create a secure connection between our staff and children through canelés. (The free canelés are limited in quantity and numbers are limited.)
*The soft-boiled canelés are coated on the outside with caramel, making them very hard. Please take care when giving them to children with baby teeth or weak jaws.
【AURUM +truffle Chef "Shohei Moriwaki"】
After graduating from Tsuji Culinary Institute, he trained at the seafood Italian restaurant "Bogamari" in Kitasando. He then traveled around the world to hone his cooking skills, including the United States, Italy, Spain, Thailand and Vietnam, gaining knowledge of a variety of cuisines before returning to Japan. After the above period, he worked as a chef at a Tokyo store of the highly popular domestic plan do see group for around six years, before being appointed chef of "AURUM +truffle" in October 2020. He will now also be serving as supervisor of "boB" from April 2021.
【Store Information】
Store Name: boB
Address: 1F YM Square Harajuku, 4-31-10 Jingumae, Shibuya-ku, Tokyo
Business Hours: Monday to Sunday, Public Holidays, and the Day Before Public Holidays: 11:00-20:00
Phone Number: 03-6252-3251
Website: https://anlg.jp/aurum/
【Access】
1F YM Square Harajuku, 4-31-10 Jingumae, Shibuya-ku
Tel 03-4400-1556
Fax 03-4400-1557
【Business Hours】
Weekdays: 11:00-20:00
Saturdays, Sundays, and Public Holidays: 10:00-20:00
◆AURUM+truffle
Store Name: AURUM +truffle
Address: JEWELBOXGINZA 11F, 8-9-15 Ginza, Chuo-ku, Tokyo
Business Hours: 11:30 AM - 9:00 PM (Shortened hours for the time being)
Phone Number: 03-6252-3251
Website: https://anlg.jp/aurum/
Click here for company press release details
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