Nenrin-ya, a Baumkuchen brand developed by GrapeStone Co., Ltd., will release "Mount Baum Matcha" on April 16, 2021. https://www.paqtomog.com/shop/c/cmount-ma/
● The summer specialty "Matcha Baum" is back this year. It will also be available online nationwide!
The long-awaited seasonal limited edition "Mount Baum Matcha" is finally back this year! This matcha Baum is baked only in the summer by Nenrin-ya, the No. 1 Baumkuchen specialty store(※). This item, which resembles the green mountains that change color in summer, has been met with rave reviews on social media for its rich matcha aroma and flavor, with comments such as "The matcha flavor is strong and delicious!", "Irresistible for matcha lovers!", and "I want to eat it every day..." The item will be on sale at Nenrin-ya stores and the official online shop "Paku to Mogu" from April 16th to August 26th.
https://www.paqtomog.com/shop/c/cmount-ma/
(※Survey conducted by Japan Marketing Research Organization. Brand image survey conducted in the February 2021 period.)
● Made with Uji matcha from “Marukyu Koyamaen”. Enjoy the rich flavor of the mellow tea
"Mount Balm Matcha" is a summer-only product made by kneading mellow Uji matcha into Nenrin-ya's signature product, "Mount Balm Shikkiri Me", and then baking it slowly over a long period of time. The delicious flavor of Uji matcha from "Marukyu Koyamaen," a company with a history dating back to the Genroku period (1603-1898), is sealed in and aged until moist. Enjoy the rich tea aroma that fills your mouth and the mellow flavor that slowly seeps into your palate.
● Create a "garden of sweets" on your plate with a simple arrangement!? Here's how to enjoy it while enjoying the cool summer weather.
"Mount Balm Matcha" is actually the product in the series that is most "delicious even when chilled." The crisply chilled dough has a subtle sweetness, further enhancing the deep aroma of the matcha. What's more, if you top the chilled dough with ice cream, it quickly transforms into a "matcha ala mode." It's like a garden of sweets on a plate! This easy arrangement will make you feel a little more luxurious, and is perfect for those who want to enjoy a relaxing snack time at home or enjoy the cool summer weather.
● Enjoy snack time at home with ease! Free shipping nationwide for orders over 5,400 yen!
We want you to enjoy snack time even more casually, so our official online shop, "Paku to Mogu," offers free shipping nationwide for purchases of 5,400 yen or more (tax included). In addition to Nenrin-ya's Baumkuchen, you can also enjoy sweets from affiliated brands, such as Sugar Butter Tree, the most popular product on the official online shop, and the banana sweets series by Tokyo Banana World. https://www.paqtomog.com/shop/default.aspx
>
Product Overview
>
[Product Name] Mount Balm Matcha
[Price] 864 yen per bottle (800 yen base price)
[Retailer] Official online store "Paku to Mogu" https://www.paqtomog.com/shop/c/cmount-ma/
Nenrin-ya stores (Ginza Main Store, Daimaru Tokyo Store, Seibu Ikebukuro Store, Sogo Yokohama Store, Hankyu Umeda Store, JR Tokyo Station Store, JR Shinagawa Station Store, Haneda Airport Terminal 1 Store, Haneda Airport Terminal 2 Store)
[Sales period] Official online shop "Paku and Mog": Pre-orders open from April 8th, shipping starts from April 16th / Nenrin-ya stores: April 16th to around August 26th
Nenrin-ya Ginza Main Store
What is Nenrin-ya?
Official Website
https://www.nenrinya.jp/
Official Instagram
https://www.instagram.com/nenrinya_ginza/
Official Twitter
https://twitter.com/nenrinya_ginza
Founded in 2007, this Japanese Baumkuchen specialty store is marked by its striking pure white noren curtain. In pursuit of a flavor that resonates with Japanese sensibilities, they have created Baumkuchen with two original textures. Their signature product, Mount Baum Firm Me, has a crispy crust and a moist, matured interior. Straight Baum Soft Me is plump and juicy, like castella cake. Their one-of-a-kind Baumkuchen, born from years of research and development, has been highly acclaimed as a flavor that represents Tokyo, and in 2021 they were awarded the title of "No. 1 Baumkuchen Specialty Store*". (※Researched by Japan Marketing Research Organization. Brand image survey conducted in February 2021.)
Click here for company press release details
● The summer specialty "Matcha Baum" is back this year. It will also be available online nationwide!
The long-awaited seasonal limited edition "Mount Baum Matcha" is finally back this year! This matcha Baum is baked only in the summer by Nenrin-ya, the No. 1 Baumkuchen specialty store(※). This item, which resembles the green mountains that change color in summer, has been met with rave reviews on social media for its rich matcha aroma and flavor, with comments such as "The matcha flavor is strong and delicious!", "Irresistible for matcha lovers!", and "I want to eat it every day..." The item will be on sale at Nenrin-ya stores and the official online shop "Paku to Mogu" from April 16th to August 26th.
https://www.paqtomog.com/shop/c/cmount-ma/
(※Survey conducted by Japan Marketing Research Organization. Brand image survey conducted in the February 2021 period.)
● Made with Uji matcha from “Marukyu Koyamaen”. Enjoy the rich flavor of the mellow tea
"Mount Balm Matcha" is a summer-only product made by kneading mellow Uji matcha into Nenrin-ya's signature product, "Mount Balm Shikkiri Me", and then baking it slowly over a long period of time. The delicious flavor of Uji matcha from "Marukyu Koyamaen," a company with a history dating back to the Genroku period (1603-1898), is sealed in and aged until moist. Enjoy the rich tea aroma that fills your mouth and the mellow flavor that slowly seeps into your palate.
● Create a "garden of sweets" on your plate with a simple arrangement!? Here's how to enjoy it while enjoying the cool summer weather.
"Mount Balm Matcha" is actually the product in the series that is most "delicious even when chilled." The crisply chilled dough has a subtle sweetness, further enhancing the deep aroma of the matcha. What's more, if you top the chilled dough with ice cream, it quickly transforms into a "matcha ala mode." It's like a garden of sweets on a plate! This easy arrangement will make you feel a little more luxurious, and is perfect for those who want to enjoy a relaxing snack time at home or enjoy the cool summer weather.
● Enjoy snack time at home with ease! Free shipping nationwide for orders over 5,400 yen!
We want you to enjoy snack time even more casually, so our official online shop, "Paku to Mogu," offers free shipping nationwide for purchases of 5,400 yen or more (tax included). In addition to Nenrin-ya's Baumkuchen, you can also enjoy sweets from affiliated brands, such as Sugar Butter Tree, the most popular product on the official online shop, and the banana sweets series by Tokyo Banana World. https://www.paqtomog.com/shop/default.aspx
>
Product Overview
>
[Product Name] Mount Balm Matcha
[Price] 864 yen per bottle (800 yen base price)
[Retailer] Official online store "Paku to Mogu" https://www.paqtomog.com/shop/c/cmount-ma/
Nenrin-ya stores (Ginza Main Store, Daimaru Tokyo Store, Seibu Ikebukuro Store, Sogo Yokohama Store, Hankyu Umeda Store, JR Tokyo Station Store, JR Shinagawa Station Store, Haneda Airport Terminal 1 Store, Haneda Airport Terminal 2 Store)
[Sales period] Official online shop "Paku and Mog": Pre-orders open from April 8th, shipping starts from April 16th / Nenrin-ya stores: April 16th to around August 26th
Nenrin-ya Ginza Main StoreWhat is Nenrin-ya?
Official Website
https://www.nenrinya.jp/
Official Instagram
https://www.instagram.com/nenrinya_ginza/
Official Twitter
https://twitter.com/nenrinya_ginza
Founded in 2007, this Japanese Baumkuchen specialty store is marked by its striking pure white noren curtain. In pursuit of a flavor that resonates with Japanese sensibilities, they have created Baumkuchen with two original textures. Their signature product, Mount Baum Firm Me, has a crispy crust and a moist, matured interior. Straight Baum Soft Me is plump and juicy, like castella cake. Their one-of-a-kind Baumkuchen, born from years of research and development, has been highly acclaimed as a flavor that represents Tokyo, and in 2021 they were awarded the title of "No. 1 Baumkuchen Specialty Store*". (※Researched by Japan Marketing Research Organization. Brand image survey conducted in February 2021.)
Click here for company press release details
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