Ashiya Pudding Asse, which opened in Nishiyama-cho, Ashiya City, Hyogo Prefecture in 2007, is pleased to announce that it will be reopening after a renovation on March 6th. The renovation marks a complete overhaul of the standard puddings they offer. They will also be releasing new products, such as the limited-edition Ashiya Goreijo Pudding, which is inspired by Ashiya. The newly renovated store will also offer an in-store exclusive menu that is not available for takeout.
In-store eat-in corner
Ashiya Pudding, which opened in 2007, will be reopening on March 6th. The store has also been renovated, with its standard pudding being revamped. Store-exclusive and new products are also being introduced one after another.
Renewed products as part of the renovation
Key points of the store renovation
Renewed products while maintaining the same commitment to ingredients and manufacturing methods that has remained unchanged since the store opened
Offering dine-in only menu items, not available for takeaway
Brand logo and packaging that evoke the essence of Ashiya
The eat-in corner features furniture that has been used since the Edo period, giving it a sense of history
A limited quantity of "Goreijo Pudding," a pudding that embodies the image of Ashiya, is also on sale.
Historic furniture that has been used since the Edo period
Classic products that have been given a new look and taste in conjunction with the store renovationOur classic menu items, which are made with no additives, have also been revamped in conjunction with the renovation
◎Classic custard
The essence of Ashiya pudding, born from the ultimate recipe. Enjoy with our homemade caramel sauce.
◎Tamba black beans
The rich flavor of Tamba tea pudding is perfectly matched with the chewy jelly and large Tamba black beans. This pudding is inspired by the scenery of the Ashiya River.
◎ Cacao (seasonal only)
A rich and creamy pudding is topped off with a ganache that spreads the aroma of rich cacao and bitter caramel.
◎ Strawberry (seasonal only)
Strawberry pulp, jelly, and cream cheese are an exquisite match with the milky pudding. It is inspired by the floral scent of Ashiya in spring.
Classic Ashiya Pudding
Tamba Black Bean Pudding Made with Generously Used Tanba Black Beans
Seasonal limited edition strawberry pudding & cacao
New product, limited quantity, also includes "Young Lady Pudding," inspired by the young lady of Ashiya
Limited quantity product: Ashiya Young Lady Pudding
With packaging that looks just like a jewel
A special pudding made with seasonal fruits, edible flowers, and rare Japanese honeybee honey. The moment you open the lid, a gorgeous fragrance spreads. Perfect as a White Day gift or to celebrate a special occasion for your daughter or granddaughter.
Limited quantity, not available for takeout, "Ashiya Mont Blanc Pudding" only available in-store
In addition to takeout, you can also enjoy Ashiya Pudding with a drink in-store. The in-store only Ashiya Mont Blanc Pudding is available in limited quantities. (Not available when we open on 3/6 and 7. Sales are scheduled to begin on 3/11)
Takeout not available. Dine-in only. Ashiya Pudding Mont Blanc made with plenty of Tamba chestnuts
Five Points of Ashiya Pudding
1. No additives
We use no additives, not even flavorings. We believe that when it comes to food, before it is delicious, it must be safe to eat. Ashiya Pudding is made from four simple ingredients.
Okami's non-homogenized, pasteurized milk, eggs from non-GMO hens, additive-free fresh cream, and organic raw sugar. It's precisely because it's so simple that it wouldn't be delicious without truly delicious ingredients. We're not against additives. However, many sacrifices must have been made behind the scenes. At Ashiya Pudding and Asse, we take the time and effort to carefully craft each pudding by hand.
2. Beliefs that remain unwavering in the times and environment In a rapidly changing world, purchasing products online has become commonplace. However, the "goods" traded there remain unchanged through the ages. We use our "outstanding technical skills and the best secret ingredients" to transform the fruits of the producers' hard work and dedication into a product, and we serve our customers wholeheartedly. We believe that there are always "things that must change" and "beliefs that must never change."
3. Authentic ingredients, without pretenseAll ingredients used must be genuine, additive-free foods. Naturally, the natural flavors of the ingredients are crucial to creating a delicious pudding that brings out the flavors of the ingredients. Milk, cream, and eggs are gifts from living creatures. In today's world, where quantity takes priority over quality, these "obvious things" may be the most difficult to achieve. At Ashiya Pudding Toasse, we visit production sites as much as possible, speaking directly with the people involved and seeing things for ourselves.
4. Superior skills and an honest heart. Creating a moving experienceIt's not enough to simply gather quality ingredients. The condition of ingredients, which are created through the nurturing of life, changes with the seasons, and even every day. Making the same recipe over and over again will not create a pudding that conveys such heartfelt emotion. We've all experienced it, but "mother's home cooking is delicious"—the heartfelt "taste of mom's cooking." So how is it that we can create delicious food without being professionals, using easily available ingredients, or using professional tools? It's because we have the ultimate secret ingredient: thinking "for my precious family" and "for my loved ones." We never forget the feeling of "for my precious family" and "for my loved ones," and we cherish each and every pudding and imagine the smiles of those who eat it. We believe that this is the "ultimate secret ingredient."
5. Value and promise recognized by the people of Ashiya
We make absolutely no compromises, from the ingredients to the manufacturing process and packaging. This is why we believe we can inspire and bring happiness to those who eat it. The surprising deliciousness inspires, and eventually fills them with smiles. This is the mission of Ashiya Pudding. The reason so many people who have tried Ashiya Pudding become repeat customers is because of the "great emotion and overflowing smiles." Ashiya Pudding is "Ashiya quality," trained, nurtured, and recognized by Ashiya people who know all about quality.
Puddings are sold at any Western-style pastry shop. The recipe is simple, so anyone can make them. However, precisely because they are so simple, they won't taste good unless the ingredients are truly delicious. At Ashiya Pudding, we visit production sites as much as possible, speak directly to the people there, and see things with our own eyes. That's why we are able to offer delicious puddings thanks to the honest producers who want to "make delicious food that people can eat with as little worry as possible." The surprising deliciousness will move you, and eventually fill you with smiles. This is the mission of Ashiya Pudding.
Ashiya Pudding - Committed to Locally Produced Ingredients
Headquartered in Sasayama City, Hyogo Prefecture, we are committed to using locally produced ingredients where we can see the faces of the producers as much as possible. Here are some of the local ingredients we use.
・Milk: Pasteurized milk from Tamba Dairy in Tamba City, Hyogo Prefecture
・Eggs: Eggs from non-GMO chickens from Kannan Farm in Tamba City, Hyogo Prefecture
・Black beans: Tamba Kuro beans from Tamba Sasayama City, Hyogo Prefecture
Limited quantitiesAshiya Mont Blanc Pudding, not available for takeout, only available in-store
In addition to takeout, you can also enjoy Ashiya Pudding with a drink in-store.
The in-store only Ashiya Mont Blanc Pudding is available in limited quantities. (Not available during the reopening on March 6th and 7th)
A reopening event will be held for two days, Saturday, March 6th and Sunday, March 7th
To commemorate the reopening, for two days only, Saturday, March 6th and Sunday, March 7th, the first 100 customers each day will be offered three of our newly revamped classic products - custard, Tamba black beans, and cacao - at a special price.
Introduction of GrandChef Fujioka ToshioSince opening his sweets shop in Sumiyoshi, Kobe at the age of 27, he has consistently maintained his commitment to making products that are not only delicious but also kind to the body. Terms such as additive-free, organic, and domestically produced are familiar to us these days, but more than 25 years ago, he began making sweets using additives-free ingredients, domestic wheat, and domestically produced raw sugar. After that, he taught himself how to cook and opened a restaurant, where he became fascinated with the appeal of vegetables and runs Sasarai, a restaurant serving seasonal Satoyama vegetables, using organic vegetables grown without pesticides or chemical fertilizers, and seasonings made using traditional methods without additives.
Profile of Toshio Fujioka
1978- Trained as a pastry chef
November 1988: Opened Western confectionery shop espace
June 2003: Opened Ashiya Rakuzen
September 2007: Opened Ashiya Pudding Toasse
March 2011: Opened sasarai
Opened Ashiya Pudding Toasse Sasayama branch
March 2014: Incorporated Toasse
< ... Fujioka's Vision: To Create the Ultimate Pudding in the Truest Meaning - Today, Japan is overflowing with a wide variety of puddings. From those made with fruits and vegetables to those made with matcha, cheese, and chocolate, to those flavored with Western liquor, shochu, vanilla, and more... Amidst all this, Ashiya Pudding Toasse opened in Ashiya in September 2007 as a takeout-only pudding specialty store. While the mail-order boom at the time made pudding delivery commonplace, one of the concepts behind Ashiya Pudding's development was to create the ultimate pudding, a taste that could not be found anywhere else, just for customers who would make the effort to travel to Ashiya. The theme of Toasse's pudding was what kind of pudding "touches the soul and evokes deep emotion from the heart" when people eat it. In order to pursue this, they decided to reexamine the origins of pudding.
The origins of pudding date back to the 16th century. Over the course of nearly 500 years, it has evolved into the ultimate sweet treat that we know today, passed down through the generations. Its ingredients are incredibly simple: milk, eggs, and sugar. Because anyone can make it with just these ingredients, the answer lies there. Through repeated trial and error, we discovered the secret: "strip away the excess and refine it." We decided on just four ingredients for Ashiya Pudding: milk, cream, eggs, and sugar. It took two years of prototyping to find the ultimate ingredient to breathe life into a simple pudding and the golden ratio to evoke emotion. Ashiya Pudding was finally completed. Taking this opportunity to renovate our store, we are now bringing to you what we believe to be the ultimate pudding, a culmination of all our experience. We hope you'll enjoy it.
Future Developments
Ashiya Pudding will continue to adhere to the same commitment to ingredients and manufacturing methods that has remained unchanged since its founding, while also evolving with the times to adapt to the ever-changing circumstances. Taking this opportunity of the store renovation, we will also strengthen our focus on online sales, with the aim of selling 100,000 units per year.
Store Overview
Store Name: Ashiya Pudding
Address: 7−4 Nishiyama-cho, Ashiya City, Hyogo Prefecture 659-0083
TEL/FAX: 0797-22-1816
Business Hours: 10:00 - 17:00 (Closed: Tuesdays and Wednesdays)
URL https://www.ashiya-purin.com
Company Overview
Company Name: Toasse LLC
Representative: Fujioka Akiko
Location: 397 Hioki, Sasayama City, Hyogo Prefecture
TEL/FAX: 079-506-2280
Click here for details on company press releases
In-store eat-in cornerAshiya Pudding, which opened in 2007, will be reopening on March 6th. The store has also been renovated, with its standard pudding being revamped. Store-exclusive and new products are also being introduced one after another.
Renewed products as part of the renovationKey points of the store renovation
Renewed products while maintaining the same commitment to ingredients and manufacturing methods that has remained unchanged since the store opened
Offering dine-in only menu items, not available for takeaway
Brand logo and packaging that evoke the essence of Ashiya
The eat-in corner features furniture that has been used since the Edo period, giving it a sense of history
A limited quantity of "Goreijo Pudding," a pudding that embodies the image of Ashiya, is also on sale.
Historic furniture that has been used since the Edo periodClassic products that have been given a new look and taste in conjunction with the store renovationOur classic menu items, which are made with no additives, have also been revamped in conjunction with the renovation
◎Classic custard
The essence of Ashiya pudding, born from the ultimate recipe. Enjoy with our homemade caramel sauce.
◎Tamba black beans
The rich flavor of Tamba tea pudding is perfectly matched with the chewy jelly and large Tamba black beans. This pudding is inspired by the scenery of the Ashiya River.
◎ Cacao (seasonal only)
A rich and creamy pudding is topped off with a ganache that spreads the aroma of rich cacao and bitter caramel.
◎ Strawberry (seasonal only)
Strawberry pulp, jelly, and cream cheese are an exquisite match with the milky pudding. It is inspired by the floral scent of Ashiya in spring.
Classic Ashiya PuddingTamba Black Bean Pudding Made with Generously Used Tanba Black BeansSeasonal limited edition strawberry pudding & cacaoNew product, limited quantity, also includes "Young Lady Pudding," inspired by the young lady of Ashiya
Limited quantity product: Ashiya Young Lady PuddingWith packaging that looks just like a jewelA special pudding made with seasonal fruits, edible flowers, and rare Japanese honeybee honey. The moment you open the lid, a gorgeous fragrance spreads. Perfect as a White Day gift or to celebrate a special occasion for your daughter or granddaughter.
Limited quantity, not available for takeout, "Ashiya Mont Blanc Pudding" only available in-store
In addition to takeout, you can also enjoy Ashiya Pudding with a drink in-store. The in-store only Ashiya Mont Blanc Pudding is available in limited quantities. (Not available when we open on 3/6 and 7. Sales are scheduled to begin on 3/11)
Takeout not available. Dine-in only. Ashiya Pudding Mont Blanc made with plenty of Tamba chestnutsFive Points of Ashiya Pudding
1. No additives
We use no additives, not even flavorings. We believe that when it comes to food, before it is delicious, it must be safe to eat. Ashiya Pudding is made from four simple ingredients.
Okami's non-homogenized, pasteurized milk, eggs from non-GMO hens, additive-free fresh cream, and organic raw sugar. It's precisely because it's so simple that it wouldn't be delicious without truly delicious ingredients. We're not against additives. However, many sacrifices must have been made behind the scenes. At Ashiya Pudding and Asse, we take the time and effort to carefully craft each pudding by hand.
2. Beliefs that remain unwavering in the times and environment In a rapidly changing world, purchasing products online has become commonplace. However, the "goods" traded there remain unchanged through the ages. We use our "outstanding technical skills and the best secret ingredients" to transform the fruits of the producers' hard work and dedication into a product, and we serve our customers wholeheartedly. We believe that there are always "things that must change" and "beliefs that must never change."
3. Authentic ingredients, without pretenseAll ingredients used must be genuine, additive-free foods. Naturally, the natural flavors of the ingredients are crucial to creating a delicious pudding that brings out the flavors of the ingredients. Milk, cream, and eggs are gifts from living creatures. In today's world, where quantity takes priority over quality, these "obvious things" may be the most difficult to achieve. At Ashiya Pudding Toasse, we visit production sites as much as possible, speaking directly with the people involved and seeing things for ourselves.
4. Superior skills and an honest heart. Creating a moving experienceIt's not enough to simply gather quality ingredients. The condition of ingredients, which are created through the nurturing of life, changes with the seasons, and even every day. Making the same recipe over and over again will not create a pudding that conveys such heartfelt emotion. We've all experienced it, but "mother's home cooking is delicious"—the heartfelt "taste of mom's cooking." So how is it that we can create delicious food without being professionals, using easily available ingredients, or using professional tools? It's because we have the ultimate secret ingredient: thinking "for my precious family" and "for my loved ones." We never forget the feeling of "for my precious family" and "for my loved ones," and we cherish each and every pudding and imagine the smiles of those who eat it. We believe that this is the "ultimate secret ingredient."
5. Value and promise recognized by the people of Ashiya
We make absolutely no compromises, from the ingredients to the manufacturing process and packaging. This is why we believe we can inspire and bring happiness to those who eat it. The surprising deliciousness inspires, and eventually fills them with smiles. This is the mission of Ashiya Pudding. The reason so many people who have tried Ashiya Pudding become repeat customers is because of the "great emotion and overflowing smiles." Ashiya Pudding is "Ashiya quality," trained, nurtured, and recognized by Ashiya people who know all about quality.
Puddings are sold at any Western-style pastry shop. The recipe is simple, so anyone can make them. However, precisely because they are so simple, they won't taste good unless the ingredients are truly delicious. At Ashiya Pudding, we visit production sites as much as possible, speak directly to the people there, and see things with our own eyes. That's why we are able to offer delicious puddings thanks to the honest producers who want to "make delicious food that people can eat with as little worry as possible." The surprising deliciousness will move you, and eventually fill you with smiles. This is the mission of Ashiya Pudding.
Ashiya Pudding - Committed to Locally Produced Ingredients
Headquartered in Sasayama City, Hyogo Prefecture, we are committed to using locally produced ingredients where we can see the faces of the producers as much as possible. Here are some of the local ingredients we use.
・Milk: Pasteurized milk from Tamba Dairy in Tamba City, Hyogo Prefecture
・Eggs: Eggs from non-GMO chickens from Kannan Farm in Tamba City, Hyogo Prefecture
・Black beans: Tamba Kuro beans from Tamba Sasayama City, Hyogo Prefecture
Limited quantitiesAshiya Mont Blanc Pudding, not available for takeout, only available in-store
In addition to takeout, you can also enjoy Ashiya Pudding with a drink in-store.
The in-store only Ashiya Mont Blanc Pudding is available in limited quantities. (Not available during the reopening on March 6th and 7th)
A reopening event will be held for two days, Saturday, March 6th and Sunday, March 7th
To commemorate the reopening, for two days only, Saturday, March 6th and Sunday, March 7th, the first 100 customers each day will be offered three of our newly revamped classic products - custard, Tamba black beans, and cacao - at a special price.
Introduction of GrandChef Fujioka ToshioSince opening his sweets shop in Sumiyoshi, Kobe at the age of 27, he has consistently maintained his commitment to making products that are not only delicious but also kind to the body. Terms such as additive-free, organic, and domestically produced are familiar to us these days, but more than 25 years ago, he began making sweets using additives-free ingredients, domestic wheat, and domestically produced raw sugar. After that, he taught himself how to cook and opened a restaurant, where he became fascinated with the appeal of vegetables and runs Sasarai, a restaurant serving seasonal Satoyama vegetables, using organic vegetables grown without pesticides or chemical fertilizers, and seasonings made using traditional methods without additives.
Profile of Toshio Fujioka
1978- Trained as a pastry chef
November 1988: Opened Western confectionery shop espace
June 2003: Opened Ashiya Rakuzen
September 2007: Opened Ashiya Pudding Toasse
March 2011: Opened sasarai
Opened Ashiya Pudding Toasse Sasayama branch
March 2014: Incorporated Toasse
< ... Fujioka's Vision: To Create the Ultimate Pudding in the Truest Meaning - Today, Japan is overflowing with a wide variety of puddings. From those made with fruits and vegetables to those made with matcha, cheese, and chocolate, to those flavored with Western liquor, shochu, vanilla, and more... Amidst all this, Ashiya Pudding Toasse opened in Ashiya in September 2007 as a takeout-only pudding specialty store. While the mail-order boom at the time made pudding delivery commonplace, one of the concepts behind Ashiya Pudding's development was to create the ultimate pudding, a taste that could not be found anywhere else, just for customers who would make the effort to travel to Ashiya. The theme of Toasse's pudding was what kind of pudding "touches the soul and evokes deep emotion from the heart" when people eat it. In order to pursue this, they decided to reexamine the origins of pudding.
The origins of pudding date back to the 16th century. Over the course of nearly 500 years, it has evolved into the ultimate sweet treat that we know today, passed down through the generations. Its ingredients are incredibly simple: milk, eggs, and sugar. Because anyone can make it with just these ingredients, the answer lies there. Through repeated trial and error, we discovered the secret: "strip away the excess and refine it." We decided on just four ingredients for Ashiya Pudding: milk, cream, eggs, and sugar. It took two years of prototyping to find the ultimate ingredient to breathe life into a simple pudding and the golden ratio to evoke emotion. Ashiya Pudding was finally completed. Taking this opportunity to renovate our store, we are now bringing to you what we believe to be the ultimate pudding, a culmination of all our experience. We hope you'll enjoy it.
Future Developments
Ashiya Pudding will continue to adhere to the same commitment to ingredients and manufacturing methods that has remained unchanged since its founding, while also evolving with the times to adapt to the ever-changing circumstances. Taking this opportunity of the store renovation, we will also strengthen our focus on online sales, with the aim of selling 100,000 units per year.
Store Overview
Store Name: Ashiya Pudding
Address: 7−4 Nishiyama-cho, Ashiya City, Hyogo Prefecture 659-0083
TEL/FAX: 0797-22-1816
Business Hours: 10:00 - 17:00 (Closed: Tuesdays and Wednesdays)
URL https://www.ashiya-purin.com
Company Overview
Company Name: Toasse LLC
Representative: Fujioka Akiko
Location: 397 Hioki, Sasayama City, Hyogo Prefecture
TEL/FAX: 079-506-2280
Click here for details on company press releases
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