Isetan Shinjuku will be holding "Chew Meat 2021 - Love It by Cut" from February 17th to 23rd, 2021, at the Food Collection on the first basement floor of the main building. The popular meat-focused event, "Chew Meat," is now in its sixth year, and this year's theme is "Chew Meat by Cut, Savoring the Flavor of Meat," where you can enjoy a variety of cuts of beef, pork, chicken, and game (duck, horse, and boar) cooked and processed using the optimal methods by professionals. Twelve stores will be gathering together, offering a wide variety of flavorful cuts of meat, from classics like beef, pork, and chicken, beloved by meat lovers, to rarer cuts like wild game (duck, horse, and boar), which has seen a steady increase in popularity in recent years. This seven-day event is sure to be a must-see for meat lovers. Be sure to savor the flavor!

・＜Daikichi Shoten＞
This long-established Omi beef specialty store has been serving Omi beef since its founding in 1896. Owning its own ranch, the fourth-generation president personally selects calves for fattening. The company handles everything from fattening to processing and sales of Japan's oldest brand of Omi beef. This Japanese-flavored roast beef is marinated overnight in soy sauce aged for over two years in natural brewing vats, made by a long-established local brewery, and then grilled. This premium roast beef is made using rare cuts only available at specialty shops, such as misuji, ichibo, and chateaubriand.

Featured Product = Japanese-Style Roast Beef (per 100g) made with Omi Beef from their own farm, naturally brewed in a barrel and seasoned with soy sauce, 2,700 yen
・＜Uemura Farm＞
Uemura Farm handles everything from fattening to sales of Hokkaido's brand-name Wagyu beef, Shiraoi Beef, and their own restaurant has also earned high praise. Enjoy two different cuts of Shiraoi beef from a farm that handles everything from fattening to processing and sales in this steak sushi, made with sirloin and round.

Featured Product = Shiraoi Beef Steak Sushi (2 Types, 1 Fold) 2,682 yen
・＜Yakiniku KINTAN＞
With a vision of "becoming the most beloved yakiniku restaurant in the town," KINTAN provides a sense of happiness and richness that is hard to find in everyday life through its "yakiniku," "KINTAN atmosphere," and "service." Since opening in 2013, it has been loved all over the country. KINTAN's specialty, 30-day aged tongue, is made under strict temperature control in a special aging room, concentrating the meat's delicious flavor. We're proud to present this authentic and luxurious yakiniku bento, featuring tender and juicy Kuroge Wagyu beef kalbi, carefully selected with discerning eyes.

Featured Product: Aged KINTAN & Wagyu Premium Kalbi Bento (1 box) 2,580 yen
・＜Kakunoshin＞
A meat venture company based in Ichinoseki, Iwate Prefecture, that contributes to Ichinoseki City by achieving the SDGs for food, with a focus on meat. With a vision of "Connecting Ichinoseki and Tokyo through food, bringing Iwate to the world," our mission is to spread the appeal of meat. We create a food platform that brings together people while bringing out the best in local ingredients, and propose new ways to enjoy meat. We use Iwate Prefecture's proud brand of pork, "Hakukin Pork." The rare fillet is grilled whole and cut into thick slices. The shoulder loin is marinated in Kakunoshin's original "All Iwate Shio Koji" and then slowly grilled and cut into steaks. This luxurious pork bento box features Hakukin Pork, whose flavor fills your mouth with every bite, and Iwate ingredients.

Featured Product: Platinum Pork Fillet and Shoulder Loin (Salted Koji Pickled) Tasting Bento (1 fold) 1,890 yen
・＜French Delicatessen Kamiya＞
A takeout brand run by owner-chef Hideo Kamiya of La Boucherie du Bouppa, which reopened in Nakameguro in February 2010 with an in-store aging warehouse. The brand offers a wide selection of processed meat products, mainly made with in-house aged meat and game meat, as well as original sandwiches and French side dishes. Pork tongue is marinated in salt and spices, then cooked to retain just the right texture. Even with a simple finish, the quality of the ingredients makes it a wonderful appetizer when paired with a French sauce. You can also enjoy it as a main dish by dusting it with flour and grilling it on both sides until fragrant. This dish can be enjoyed hot or cold, making the most of the tongue's unique texture.

Featured Product = Salted Pork Tongue with Ravigote Sauce (per 100g) 864 yen
・＜Daikane Ham＞
Founded over 60 years ago, the handmade manufacturing methods have been passed down through the generations. Committed to traditional ham-making, they carefully craft each and every hotel-quality product, focusing on ham, sausage, and bacon. They use carefully selected pork from Hokkaido that is aged for long periods at low temperatures. They offer a set of two carefully selected cuts from five different cuts.

Featured Product: Bone-in Thigh Ham (Rare Cuts Tasting) (280g) 2,160 yen
・＜Tori Kai＞
A restaurant specializing in Nagoya chicken dishes. They offer delicious food, primarily using Nagoya Cochin chicken. This restaurant has received numerous awards, including the Gold Award in the Oyakodon category at the Donburi Grand Prix for five consecutive years. This fluffy oyakodon (chicken and egg bowl) uses Nagoya Cochin thigh, breast, neck, and meatballs, all sealed in a Nagoya Cochin egg, allowing you to enjoy every bit of the Nagoya Cochin.

Featured Product = Special Nagoya Cochin Oyakodon (1 fold) 2,268 yen
・＜Roast Chicken House＞
This roast chicken specialty restaurant serves original roast chicken and carefully selected vegetable dishes. Their signature roast chicken is made with Date chicken, raised in the lush Abukuma Mountains. The meat is known for its tender texture and deep flavor. By marinating it in original spices and baking it in the oven, the chicken's natural flavor is fully brought out, resulting in a crispy skin and a plump, juicy interior, allowing you to enjoy every part of the chicken.

Featured Product = Date Chicken Roast Chicken (Full) 3,801 yen (Half) 2,202 yen
・＜Bakuro: Horse Meat Specialists＞
A horse meat specialty store with over 30 years of experience. As horse meat professionals, Bakuro offers a wide selection of delicious and healthy horse meat, including horse sashimi shipped directly from Aomori Prefecture. This carefully prepared horse sashimi is made from horses raised for 18 months using special feed from Aomori Prefecture, resulting in a delicious, sweet flavor that highlights the sweetness of the meat. Horse sashimi made using this special feed has a low melting point, making it so tender that it melts in your mouth. Why not savor the delicious flavor and tenderness of this horse sashimi?

Featured Product = Domestic Aomori Horse Sashimi (Lean Meat) (120g) 2,270 yen
・＜Canard, a Duck Specialty Restaurant＞
A duck specialty restaurant that originated from a long-established Japanese restaurant founded in 1911. We handle everything from raising to selling, and offer a variety of dishes, including seasonal duck hotpot, smoked duck, and confit. We offer authentic duck loin, carefully selected from the very beginning. As a long-established specialty store with deep knowledge of duck meat, we don't use any additives and are particular about the length of time the duck is raised and the feed it's fed. We carefully select tender, odorless meat that can be eaten like shabu-shabu. The more you chew, the more rich and flavorful the loin meat becomes, filling your mouth with flavor. Even those who don't like duck can enjoy our proud authentic duck meat with peace of mind.

Featured Product = Real Duck Shabu-Shabu Hot Pot Set (Serves 3) 4,860 yen
・＜Okayama Gibier Minami＞
We deliver the delicious treasure hidden in the region, "wild boar meat," and the appeal and possibilities of wild boar meat to the whole country. We offer seasonal wild boar meat from Okayama Prefecture in refrigerated packs that are "easy to use," "even more delicious," and "ready to eat." We offer packs of different thicknesses so you can choose from thin or thick to suit your preference, and enjoy the crispy fat (white meat) that is unique to wild boar.

Featured Product = Okayama Botan Loin (300g) 2,101 yen
・＜Shokufukutei Mikawa＞
A store specializing in domestic beef offal. You can purchase offal cuts of your choice, as well as the classic motsunabe. Selected, high-quality offal is processed and frozen while still fresh, so it can be cooked deliciously at home. They only purchase domestic beef offal that has been carefully selected by artisans from all over the country. They are particular about using only fresh domestic beef offal, and the sweet, fatty meat fills your mouth with every bite, making this an irresistible dish.

Featured Product: Domestic Beef, Plump Raw Innards (200g) ¥1,381
This year marks the 6th anniversary of our meat-focused "Chew Meat" event, which has become a popular annual event with many fans. This year's event will focus on the cuts of meat, showcasing a wide range of meats, including beef, pork, and chicken, beloved by many meat lovers, as well as game, which has seen a steady increase in fans in recent years. We hope you'll "savor" the flavors that only meat experts can offer.

*All prices include tax.
*Event content and participating stores may be subject to change or cancellation due to unforeseen circumstances. Please note. *Images are for illustrative purposes only. Chew Meat 2021 - Love Each Cut - Venue: Food Collection, B1F, Main Building, Isetan Shinjuku Store Dates: February 17th (Wed) - 23rd (Tue)



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