Maison Landemaine Japon Co., Ltd. operates 17 boulangerie and patisserie stores in France and two in Japan, and will open its newest store in Japan, a permanent one, at Shinjuku Isetan (Shinjuku Ward, Tokyo) on March 3, 2021. This will be Maison Landemaine's first store in a department store, and the Shinjuku Isetan store will sell a vegan lineup made with 100% plant-based egg substitutes, jointly researched and developed with a French startup company established by founder Rodolphe Landemaine (this will be the first time a vegan lineup has been released in the group's history).
<↑Maison Landemaenne was opened in Paris in 2007 by pastry chef Rodolphe Landemaenne and baker Ishikawa Yoshimi. They strive to create safe and secure bread and sweets using artisanal craftsmanship and in an environmentally friendly manner that is kind to the earth. : In 2021, the company will open two new stores in Ebisu and Shinjuku, its first in Japan in three years. ＞
Maison Landemaine is an artisan boulangerie and patisserie that values traditional flavors and artisanal craftsmanship, and offers environmentally friendly products while preserving traditional techniques. In recent years, in particular, they have been reducing the use of animal ingredients and developing plant-based vegan recipes, pursuing modern products and styles that are in line with the times while maintaining delicious flavor. In their stores in France, they are committed to selling products that are also health-conscious, such as by ensuring that all bread sold is certified organic, and they hope to promote this initiative in Japan as well.
The highlight is the "Vegan Lineup" made with 100% plant-based egg substitutes, exclusive to Shinjuku Isetan
The highlight is the "Vegan Lineup" made with 100% plant-based ingredients. The "Vegan Melon Bread" comes in three flavors: matcha, raspberry, and vanilla, and the "Vegan Pre-Dog" made with soy meat will be sold exclusively at Shinjuku Isetan.
↑Made with YUMGO, a notable next-generation egg substitute food developed by a French startup
The "Vegan Melon Bread" is a delightfully crunchy dish made with 100% plant-based brioche dough wrapped in cookie dough made entirely from plant-based ingredients, giving a French twist to the uniquely Japanese melon bread.
The "Vegan Predog" is a savory bread with a volume that you wouldn't believe is vegan, made with 100% plant-based brioche dough, filled with a soy meat patty and sprinkled with vegan cheese, and baked to perfection, with a fragrance of plant-based butter. Soy meat is marinated in a homemade marinade, then baked in the oven, sandwiched between vegan brioche, topped with vegan cheese and baked again in the oven, and sprinkled with white sesame seeds on top. (The filling is soy meat, sun-dried tomatoes in oil, vegan cheese, and parsley.)
Uses YUMGO, a noteworthy egg substitute developed in collaboration with a French startup
Both products use YUMGO, a French egg substitute developed in France. YUMGO is a French startup founded by Maison Landemaine founder Rodolphe Landemaine, and is a 100% plant-based egg substitute that was jointly researched and developed with Maison Landemaine founder and chef Yoshimi Ishikawa. Made with natural ingredients and free of allergens, it can be used as a substitute for eggs in both sweet and savory recipes, achieving the same delicious culinary sensation as real eggs. It's good for the earth, animals, and your health. It's a next-generation ingredient that's garnering attention in France and around the world, and the opening of the Shinjuku Isetan store marks the start of full-scale imports to Japan.
YUMGO Website https://en.yumgo.fr/
For the couple, who have long advocated a vegan diet, working to reduce environmental impact through plant-based foods is a life's work, and in 2020 they opened Land & Monkeys*, a vegan boulangerie and patisserie in Paris that serves exclusively vegan products and is a sister brand to Maison Landemaine.
While the spread of COVID-19 has thrown the world into chaos, we now feel the dawn of a new era and new values. With an eye to the next generation, Maison Landemaine will continue to pursue healthy food that is kind to the earth and animals, and will establish a new style of traditional boulangerie and patisserie.
*Land & Monkeys: A new business within the Maison Landemaine group that opened in 2020, this is a vegan-only boulangerie and patisserie.
【Maison Landemaine Shinjuku Isetan Overview】
<Store Overview>
・Store name: Maison Landemaine Shinjuku Isetan (Address: 3-14-1 Shinjuku, Shinjuku-ku)
・Location: Boulangerie, Food Floor, 1st basement floor, Main Building, Isetan Shinjuku Store
・Opening date: Wednesday, March 3, 2021
＜Shinjuku Isetan Store Exclusive Products＞
A vegan lineup will be available exclusively at Shinjuku Isetan.
↑From left in the photo: Raspberry, Matcha, Vanilla
・Product name: "Vegan Melon Bread" (3 flavors: Matcha, Raspberry, Vanilla)
・Price: 519 yen each (tax included)
・Product description: A delightful chewy treat made from 100% plant-based brioche dough wrapped in cookie dough made entirely from plant-based ingredients. Available in 3 flavors: Matcha, Raspberry, and Vanilla. A uniquely Japanese melon bread with a French twist.
↑A pre-dog sandwich with soy meat, sun-dried tomatoes in oil, vegan cheese, and parsley
・Product name: "Vegan Pre-Dog"
・Price: 746 yen per piece (tax included)
・Product description: A soy meat patty is sandwiched between 100% plant-based brioche dough, sprinkled with vegan cheese, and baked. The volume is so large you wouldn't believe it's vegan, and the fragrant plant-based butter makes it a delicious savory bread. A pre-dog sandwich with soy meat, sun-dried tomatoes in oil, vegan cheese, and parsley. This dish features soy meat marinated in a homemade marinade, baked in the oven, sandwiched in a vegan brioche, topped with vegan cheese, and baked again for a fragrant crust. The surface is sprinkled with white sesame seeds.
YUMGO is a French startup founded by Rodolphe Landemaenne, founder of Maison Landemaenne, and is a 100% plant-based egg substitute developed in collaboration with Maison Landemaenne founder and chef Yoshimi Ishikawa. Made with natural ingredients and free of allergens, YUMGO can be used as a substitute for eggs in both sweet and savory recipes, achieving the same delicious culinary sensation as real eggs. It's a next-generation ingredient that's good for the earth, animals, and your health, and is gaining attention in France and around the world.
YUMGO Website https://en.yumgo.fr/
First store inside a station! "Atre Ebisu" also opens on Thursday, February 11th (national holiday)!!
On February 11th, "Maison l'Enmaine Atre Ebisu", the first store inside a station, will open on the 3rd floor of the main building of "Atre Ebisu".
<Opening benefits＞ (2 types)
- Benefit period: Limited to 4 days from opening
1. MLJ Selection Bag 1,000 yen excluding tax (limited to 20 per day)
2. Customers who spend 500 yen or more excluding tax will receive an original eco bag as a gift (limited to 200 per day)
About Maison Landemaine
↑Maison Landemaenne in the early days (in front of the main store in Clichy, Paris's 9th arrondissement)
Maison Landemaenne is an artisan boulangerie and patisserie started in Paris in 2007 by baker and entrepreneur Yoshimi Ishikawa and businessman Rodolphe Landemaenne, who also works as a pastry chef. The boulangerie and patisserie expanded to Tokyo in 2015 and Lille in northern France in 2018, expanding to a total of 17 stores. Based on the beliefs of founders Rodolphe Landemaenne and Yoshimi Ishikawa, the company offers environmentally friendly products while preserving traditional techniques. By reducing the use of animal ingredients and developing plant-based vegan recipes, the company offers modern products and styles that are in line with the times while maintaining delicious flavor. All bread sold in-store is certified organic, and the products sold are also health-conscious.
Photo on the left: Rodolphe Landemaine, photo on the right: Ishikawa Yoshimi. The first Maison Landemaine store opened in the Clichy district of Paris in 2007. There are currently 17 stores in France and two in Japan. In 2020, the company opened "Land&Monkeys," a new type of business and the first vegan-only boulangerie and patisserie, in Paris.
＜Store Overview＞
・"MaisoLandemaine Azabudai"
・Address: Azabudai Hinoki Building, 3-1-5 Azabudai, Minato-ku, Tokyo
・TEL: 03-5797-7387
・Business hours: Monday to Sunday 8:00-18:30 (L.O. 18:00)
・Closed days: Irregular
"Maison Landemaine Akasaka"
・Address: Akasaka Hinoki Building, 2-10-5 Akasaka, Minato-ku, Tokyo
・TEL: 03-6807-4185
・Opening hours: Monday to Friday 8:00-18:30 (L.O. 18:00)
・Closed days: Saturday, Sunday, and public holidays
・Official website: https://www.maisonlandemainejapon.com
<Upcoming stores>
"Maison Landemaine" MaisoLandemaine Atre Ebisu (opening February 11)
・Location: Atre Ebisu Main Building, 3rd floor
・Address: 1-5-5 Ebisu Minami, Shibuya-ku
"MaisoLandemaine Shinjuku Isetan" (opening March 3)
・Location: Isetan Shinjuku Main Building, 1st basement floor, Food Floor, Boulangerie
・Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
＜Store List＞
◇Japan: 4 stores in total, Other: Factory
・Maison Landemaine AZABUDAI
・Maison Landemaine AKASAKA
・Maison Landemaine atré Ebisu (opening 2/11)
・Maison Landemaine SHINJUKU ISETAN (opening 3/3)
・Maison Landemaine Factory (Azabudai)
◇France: 17 stores in total
・Paris 3rd arrondissement: République
・Paris 5th arrondissement: Monge
・Paris 6th arrondissement: Camborone
・Paris 9th arrondissement: Clichy/Martyrs
・Paris 11th arrondissement: Voltaire /Roquette/Charonne/Oberkampf/Beaumarchais
・12th arrondissement of Paris: Crozatier
・18th arrondissement of Paris: Jules Joffran
・20th arrondissement of Paris: Gambetta
・Paris suburbs: Asnières-sur-Seine/Levallois-Perret/Lille/La varenne
＜Company overview＞
・Name: Maison Landemaine Co., Ltd. Japon
・Address: 3-1-5 Azabudai, Minato-ku, Tokyo / TEL: 03-5797-7385
・Established: February 2015
・President and CEO: Ishikawa Yoshimi
Click here for company press release details
<↑Maison Landemaenne was opened in Paris in 2007 by pastry chef Rodolphe Landemaenne and baker Ishikawa Yoshimi. They strive to create safe and secure bread and sweets using artisanal craftsmanship and in an environmentally friendly manner that is kind to the earth. : In 2021, the company will open two new stores in Ebisu and Shinjuku, its first in Japan in three years. ＞
Maison Landemaine is an artisan boulangerie and patisserie that values traditional flavors and artisanal craftsmanship, and offers environmentally friendly products while preserving traditional techniques. In recent years, in particular, they have been reducing the use of animal ingredients and developing plant-based vegan recipes, pursuing modern products and styles that are in line with the times while maintaining delicious flavor. In their stores in France, they are committed to selling products that are also health-conscious, such as by ensuring that all bread sold is certified organic, and they hope to promote this initiative in Japan as well.
The highlight is the "Vegan Lineup" made with 100% plant-based egg substitutes, exclusive to Shinjuku Isetan
The highlight is the "Vegan Lineup" made with 100% plant-based ingredients. The "Vegan Melon Bread" comes in three flavors: matcha, raspberry, and vanilla, and the "Vegan Pre-Dog" made with soy meat will be sold exclusively at Shinjuku Isetan.
↑Made with YUMGO, a notable next-generation egg substitute food developed by a French startupThe "Vegan Melon Bread" is a delightfully crunchy dish made with 100% plant-based brioche dough wrapped in cookie dough made entirely from plant-based ingredients, giving a French twist to the uniquely Japanese melon bread.
The "Vegan Predog" is a savory bread with a volume that you wouldn't believe is vegan, made with 100% plant-based brioche dough, filled with a soy meat patty and sprinkled with vegan cheese, and baked to perfection, with a fragrance of plant-based butter. Soy meat is marinated in a homemade marinade, then baked in the oven, sandwiched between vegan brioche, topped with vegan cheese and baked again in the oven, and sprinkled with white sesame seeds on top. (The filling is soy meat, sun-dried tomatoes in oil, vegan cheese, and parsley.)
Uses YUMGO, a noteworthy egg substitute developed in collaboration with a French startup
Both products use YUMGO, a French egg substitute developed in France. YUMGO is a French startup founded by Maison Landemaine founder Rodolphe Landemaine, and is a 100% plant-based egg substitute that was jointly researched and developed with Maison Landemaine founder and chef Yoshimi Ishikawa. Made with natural ingredients and free of allergens, it can be used as a substitute for eggs in both sweet and savory recipes, achieving the same delicious culinary sensation as real eggs. It's good for the earth, animals, and your health. It's a next-generation ingredient that's garnering attention in France and around the world, and the opening of the Shinjuku Isetan store marks the start of full-scale imports to Japan.
YUMGO Website https://en.yumgo.fr/
For the couple, who have long advocated a vegan diet, working to reduce environmental impact through plant-based foods is a life's work, and in 2020 they opened Land & Monkeys*, a vegan boulangerie and patisserie in Paris that serves exclusively vegan products and is a sister brand to Maison Landemaine.
While the spread of COVID-19 has thrown the world into chaos, we now feel the dawn of a new era and new values. With an eye to the next generation, Maison Landemaine will continue to pursue healthy food that is kind to the earth and animals, and will establish a new style of traditional boulangerie and patisserie.
*Land & Monkeys: A new business within the Maison Landemaine group that opened in 2020, this is a vegan-only boulangerie and patisserie.
【Maison Landemaine Shinjuku Isetan Overview】
<Store Overview>
・Store name: Maison Landemaine Shinjuku Isetan (Address: 3-14-1 Shinjuku, Shinjuku-ku)
・Location: Boulangerie, Food Floor, 1st basement floor, Main Building, Isetan Shinjuku Store
・Opening date: Wednesday, March 3, 2021
＜Shinjuku Isetan Store Exclusive Products＞
A vegan lineup will be available exclusively at Shinjuku Isetan.
↑From left in the photo: Raspberry, Matcha, Vanilla・Product name: "Vegan Melon Bread" (3 flavors: Matcha, Raspberry, Vanilla)
・Price: 519 yen each (tax included)
・Product description: A delightful chewy treat made from 100% plant-based brioche dough wrapped in cookie dough made entirely from plant-based ingredients. Available in 3 flavors: Matcha, Raspberry, and Vanilla. A uniquely Japanese melon bread with a French twist.
↑A pre-dog sandwich with soy meat, sun-dried tomatoes in oil, vegan cheese, and parsley・Product name: "Vegan Pre-Dog"
・Price: 746 yen per piece (tax included)
・Product description: A soy meat patty is sandwiched between 100% plant-based brioche dough, sprinkled with vegan cheese, and baked. The volume is so large you wouldn't believe it's vegan, and the fragrant plant-based butter makes it a delicious savory bread. A pre-dog sandwich with soy meat, sun-dried tomatoes in oil, vegan cheese, and parsley. This dish features soy meat marinated in a homemade marinade, baked in the oven, sandwiched in a vegan brioche, topped with vegan cheese, and baked again for a fragrant crust. The surface is sprinkled with white sesame seeds.
YUMGO is a French startup founded by Rodolphe Landemaenne, founder of Maison Landemaenne, and is a 100% plant-based egg substitute developed in collaboration with Maison Landemaenne founder and chef Yoshimi Ishikawa. Made with natural ingredients and free of allergens, YUMGO can be used as a substitute for eggs in both sweet and savory recipes, achieving the same delicious culinary sensation as real eggs. It's a next-generation ingredient that's good for the earth, animals, and your health, and is gaining attention in France and around the world.
YUMGO Website https://en.yumgo.fr/
First store inside a station! "Atre Ebisu" also opens on Thursday, February 11th (national holiday)!!
On February 11th, "Maison l'Enmaine Atre Ebisu", the first store inside a station, will open on the 3rd floor of the main building of "Atre Ebisu".
<Opening benefits＞ (2 types)
- Benefit period: Limited to 4 days from opening
1. MLJ Selection Bag 1,000 yen excluding tax (limited to 20 per day)
2. Customers who spend 500 yen or more excluding tax will receive an original eco bag as a gift (limited to 200 per day)
About Maison Landemaine
↑Maison Landemaenne in the early days (in front of the main store in Clichy, Paris's 9th arrondissement)Maison Landemaenne is an artisan boulangerie and patisserie started in Paris in 2007 by baker and entrepreneur Yoshimi Ishikawa and businessman Rodolphe Landemaenne, who also works as a pastry chef. The boulangerie and patisserie expanded to Tokyo in 2015 and Lille in northern France in 2018, expanding to a total of 17 stores. Based on the beliefs of founders Rodolphe Landemaenne and Yoshimi Ishikawa, the company offers environmentally friendly products while preserving traditional techniques. By reducing the use of animal ingredients and developing plant-based vegan recipes, the company offers modern products and styles that are in line with the times while maintaining delicious flavor. All bread sold in-store is certified organic, and the products sold are also health-conscious.
Photo on the left: Rodolphe Landemaine, photo on the right: Ishikawa Yoshimi. The first Maison Landemaine store opened in the Clichy district of Paris in 2007. There are currently 17 stores in France and two in Japan. In 2020, the company opened "Land&Monkeys," a new type of business and the first vegan-only boulangerie and patisserie, in Paris.
＜Store Overview＞
・"MaisoLandemaine Azabudai"
・Address: Azabudai Hinoki Building, 3-1-5 Azabudai, Minato-ku, Tokyo
・TEL: 03-5797-7387
・Business hours: Monday to Sunday 8:00-18:30 (L.O. 18:00)
・Closed days: Irregular
"Maison Landemaine Akasaka"
・Address: Akasaka Hinoki Building, 2-10-5 Akasaka, Minato-ku, Tokyo
・TEL: 03-6807-4185
・Opening hours: Monday to Friday 8:00-18:30 (L.O. 18:00)
・Closed days: Saturday, Sunday, and public holidays
・Official website: https://www.maisonlandemainejapon.com
<Upcoming stores>
"Maison Landemaine" MaisoLandemaine Atre Ebisu (opening February 11)
・Location: Atre Ebisu Main Building, 3rd floor
・Address: 1-5-5 Ebisu Minami, Shibuya-ku
"MaisoLandemaine Shinjuku Isetan" (opening March 3)
・Location: Isetan Shinjuku Main Building, 1st basement floor, Food Floor, Boulangerie
・Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
＜Store List＞
◇Japan: 4 stores in total, Other: Factory
・Maison Landemaine AZABUDAI
・Maison Landemaine AKASAKA
・Maison Landemaine atré Ebisu (opening 2/11)
・Maison Landemaine SHINJUKU ISETAN (opening 3/3)
・Maison Landemaine Factory (Azabudai)
◇France: 17 stores in total
・Paris 3rd arrondissement: République
・Paris 5th arrondissement: Monge
・Paris 6th arrondissement: Camborone
・Paris 9th arrondissement: Clichy/Martyrs
・Paris 11th arrondissement: Voltaire /Roquette/Charonne/Oberkampf/Beaumarchais
・12th arrondissement of Paris: Crozatier
・18th arrondissement of Paris: Jules Joffran
・20th arrondissement of Paris: Gambetta
・Paris suburbs: Asnières-sur-Seine/Levallois-Perret/Lille/La varenne
＜Company overview＞
・Name: Maison Landemaine Co., Ltd. Japon
・Address: 3-1-5 Azabudai, Minato-ku, Tokyo / TEL: 03-5797-7385
・Established: February 2015
・President and CEO: Ishikawa Yoshimi
Click here for company press release details
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