On Friday, September 19th, Cartier held the grand opening of its new flagship store, the Cartier Ginza 4-Chome Boutique, located close to the Ginza 4-Chome intersection. It is the fifth in the world to feature a "residence," and the first in Japan, and is the largest in Asia in terms of total floor space. Incorporating a Japanese aesthetic into the architecture, interior design, and art, the boutique was born as a base where customers can experience the brand's savoir-faire.

Tomoyuki Kusunose © Cartier

Architecture and Interior -- A "Seigaiha" facade, connecting Japanese and French beauty through washi paper and objets d'art
The facade was designed by Klein Dytham architecture (KDa). The smooth curves contrast with the linear streets of Ginza, and the geometry of the auspicious "Seigaiha" pattern is layered on top, creating depth like a jewelry box. The interior was designed by Moynat Bétaille, led by Bruno Moynat, and harmonizes local culture with French elegance. The latest boutique concept is embodied in the selection of materials and details.

Tomoyuki Kusunose © Cartier

1st Floor: Jewellery & Watches / Accessories & Gifts / Fragrances / Care Service
As you enter, a four-layered washi art wall by Eriko Horiki depicts a "panther walking through a forest," while the origami-inspired ceiling and natural wood reflect soft light. The floor features a parquet pattern inspired by Versailles. A "quick care service bar" inspired by orchid petals is located next to the staircase, further enhancing the value of your stay, including the care experience.

Tomoyuki Kusunose © Cartier

2nd Floor: Diamonds & Bridal / Accessories & Gift
The floor is characterized by an origami-themed ceiling with a series of curves reminiscent of a kite flying in the sky. In addition to the Diamond and Bridal salons, the Salon "Japone" exhibits works by artist Ryo Hikosaka, demonstrating the lineage from the "modern style" seen in a diamond brooch from 1907. The decorative panels feature ginkgo leaves, a symbol of Ginza, as their motif.

Tomoyuki Kusunose © Cartier

3rd Floor: Jewellery & Watches / Fragrances / Care Service
Under a curved ceiling inspired by the Trinity, this boutique is unique in that it brings together the Maison's fragrances in addition to iconic jewellery and watches. The boutique also features a dedicated care service area, the "Peacock" salon, the "Jardin" waiting space that satisfies all five senses, and personalisation services such as embossing on red boxes are also available.

Tomoyuki Kusunose © Cartier

4th Floor “La Résidence” / High Jewellery Salon (First in Japan)
The top floor is home to the first "Residence," a private space where the Maison can treat guests as if they were in a private home. With a ceiling reminiscent of a Japanese umbrella, a tranquil color scheme of dark wood and white, and a "Grand Salon" with views of greenery, the space invites you to relax and unwind. Atelier del Boca, a long-established plaster art wall maker, has created a pantheon overlooking Mount Fuji and Tokyo through cherry blossoms, poetically connecting the symbolism of the land.

Tomoyuki Kusunose © Cartier

To celebrate the opening, a special exhibition will be held from September 19th to October 19th, featuring 11 carefully selected works from the Cartier Collection, themed "Panthere and Fauna." The exhibition will feature architectural designs that resonate with the urban context of Ginza, art by domestic and international artists, and a "residence" that offers hospitality like a private home. This is where Cartier's new flagship experience begins, one that's not just about buying, but also about staying and experiencing.






Inquiries:
Cartier Customer Service Center
0120-1847-00

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