Salvatore Ferragamo, for which Kawabe Fragrance Headquarters Co., Ltd. is the exclusive distributor in Japan, is introducing a new men's fragrance, "Ferragamo Intense Eau de Parfum."
"An olfactory statement to help you become who you want to be."
Salvatore Ferragamo introduces a new men's fragrance, Ferragamo Intense Eau de Parfum. The blend spotlights a wonderfully passionate protagonist, who follows his own rules and feelings, acting without fear or regret, guided by the voice of his inner strength.
THE CONCEPT
Whoever you want to be
Since the launch of Ferragamo Eau de Toilette in 2020, this new fragrance has evolved further, offering a more passionate, sensual, and defined interpretation of modern masculinity. In this new episode, Ferragamo unleashes his greatest energy and courage, bathed in a new consciousness and light. His confident and unwavering identity is driven by a powerful drive to understand himself and take his place.
He is open and authentic, pragmatic yet charming and creative. His fearless nature allows him to be himself, pursue his goals, and take risks to forge his own path, redefining masculinity. Through a deep love for himself and life, he connects with the world, seeing beauty in diversity, unity and self-expression, with a resonant and inclusive approach that transcends prejudice and stereotypes.
THE CAMPAIGN
Launched under the creative direction of Paul Andrew, Ferragamo Intense reflects this evolution and a shift in the brand's aesthetic towards a modern, confident masculine figure. To embody the Ferragamo Man, young actor Hero Fiennes-Tiffin was cast in the fragrance campaign, showcasing his freedom, individuality and self-esteem in a positive and engaging way.
The setting is a theatre, allowing the Salvatore Ferragamo Man to project a more mature vision and character onstage. A spotlight in the background illuminates him, casting a powerful light in his eyes as he stands confidently, looking to the future. He is not afraid of failure, nor does he chase success. He creates his life with his own hands. He is in complete control, ready to live without a script. He simply holds his bottle of Ferragamo Intense in his hand, feeling his strength and calm with the belief that he can become whoever he wants to be. And those around him will never forget this.
THE FRAGRANCE
Created in collaboration with Senior Perfumer Antoine Maisondieu, Ferragamo Intense is a leathery, aromatic, and salty scent with a modern twist, playing with the contrast of brilliance and seduction.
The freshness of mandarin intertwines with vibrant pink peppercorn, and the scent of clary sage absolute envelops it as if drawn magnetically. A juicy blend of anulcan apple accord, elegant lily of the valley, and iris accents emerge from the heart, creating a pure and intimate feeling. Before the distinctive Ferragamo Intense fragrance emerges, a striking salty, mineral note of luminous musk and oakmoss emerges. It uniquely embodies the exquisite balance of craftsmanship and charisma that characterizes Ferragamo perfumery.
THE BOTTLE
A new addition to the Ferragamo family, Ferragamo Intense is housed in a distinctive glass bottle that offers a modern interpretation of Salvatore Ferragamo's iconic motifs. Its slender shape, finished in a turquoise teal lacquer, evokes the urban landscape in which the Ferragamo man lives.
The bottle, evoking the image of a skyscraper towering over a city, invites us to notice different things from different perspectives. A vertical band in a leather-like tone highlights the flowing silhouette of the brand name, written in a new design from bottom to top.
Looking from a different angle, on the other side of the badge, another key code of the brand appears: a silver metal Gancini buckle, adorning the bottle and serving as the cap.
More than just a stylish element, the Double Gancini is an emblem that embodies the various aspects that coexist within the Ferragamo man: tradition and innovation, stereotypes and creativity, strength and delicacy. These are also expressed in terms of texture, with the metal representing the more rational and powerful side of masculinity juxtaposed with the leather-like finish that evokes the emotional side.
COLLECTION
Salvatore Ferragamo
Ferragamo Intense Eau de Parfum
30ml 6,800 yen / 50ml 8,800 yen / 100ml 12,500 yen *excluding tax
LAUNCH DATE
Release date: Wednesday, February 10, 2021
▼Click here for the Salvatore Ferragamo Ferragamo Intense Eau de Parfum press release:
http://kawabe.co.jp/release/ferragamo/FERRAGAMOINTENSEPressrelease20210210.pdf
▼Click here for the Salvatore Ferragamo Parfum lineup:
https://www.ferragamo.com/fragrances/ja/jpn
#JustMySelf
#FerragamoParfums
@ferragamo
Click here for company press release details
"An olfactory statement to help you become who you want to be."
Salvatore Ferragamo introduces a new men's fragrance, Ferragamo Intense Eau de Parfum. The blend spotlights a wonderfully passionate protagonist, who follows his own rules and feelings, acting without fear or regret, guided by the voice of his inner strength.
THE CONCEPT
Whoever you want to be
Since the launch of Ferragamo Eau de Toilette in 2020, this new fragrance has evolved further, offering a more passionate, sensual, and defined interpretation of modern masculinity. In this new episode, Ferragamo unleashes his greatest energy and courage, bathed in a new consciousness and light. His confident and unwavering identity is driven by a powerful drive to understand himself and take his place.
He is open and authentic, pragmatic yet charming and creative. His fearless nature allows him to be himself, pursue his goals, and take risks to forge his own path, redefining masculinity. Through a deep love for himself and life, he connects with the world, seeing beauty in diversity, unity and self-expression, with a resonant and inclusive approach that transcends prejudice and stereotypes.
THE CAMPAIGN
Launched under the creative direction of Paul Andrew, Ferragamo Intense reflects this evolution and a shift in the brand's aesthetic towards a modern, confident masculine figure. To embody the Ferragamo Man, young actor Hero Fiennes-Tiffin was cast in the fragrance campaign, showcasing his freedom, individuality and self-esteem in a positive and engaging way.
The setting is a theatre, allowing the Salvatore Ferragamo Man to project a more mature vision and character onstage. A spotlight in the background illuminates him, casting a powerful light in his eyes as he stands confidently, looking to the future. He is not afraid of failure, nor does he chase success. He creates his life with his own hands. He is in complete control, ready to live without a script. He simply holds his bottle of Ferragamo Intense in his hand, feeling his strength and calm with the belief that he can become whoever he wants to be. And those around him will never forget this.
THE FRAGRANCE
Created in collaboration with Senior Perfumer Antoine Maisondieu, Ferragamo Intense is a leathery, aromatic, and salty scent with a modern twist, playing with the contrast of brilliance and seduction.
The freshness of mandarin intertwines with vibrant pink peppercorn, and the scent of clary sage absolute envelops it as if drawn magnetically. A juicy blend of anulcan apple accord, elegant lily of the valley, and iris accents emerge from the heart, creating a pure and intimate feeling. Before the distinctive Ferragamo Intense fragrance emerges, a striking salty, mineral note of luminous musk and oakmoss emerges. It uniquely embodies the exquisite balance of craftsmanship and charisma that characterizes Ferragamo perfumery.
THE BOTTLE
A new addition to the Ferragamo family, Ferragamo Intense is housed in a distinctive glass bottle that offers a modern interpretation of Salvatore Ferragamo's iconic motifs. Its slender shape, finished in a turquoise teal lacquer, evokes the urban landscape in which the Ferragamo man lives.
The bottle, evoking the image of a skyscraper towering over a city, invites us to notice different things from different perspectives. A vertical band in a leather-like tone highlights the flowing silhouette of the brand name, written in a new design from bottom to top.
Looking from a different angle, on the other side of the badge, another key code of the brand appears: a silver metal Gancini buckle, adorning the bottle and serving as the cap.
More than just a stylish element, the Double Gancini is an emblem that embodies the various aspects that coexist within the Ferragamo man: tradition and innovation, stereotypes and creativity, strength and delicacy. These are also expressed in terms of texture, with the metal representing the more rational and powerful side of masculinity juxtaposed with the leather-like finish that evokes the emotional side.
COLLECTION
Salvatore Ferragamo
Ferragamo Intense Eau de Parfum
30ml 6,800 yen / 50ml 8,800 yen / 100ml 12,500 yen *excluding tax
LAUNCH DATE
Release date: Wednesday, February 10, 2021
▼Click here for the Salvatore Ferragamo Ferragamo Intense Eau de Parfum press release:
http://kawabe.co.jp/release/ferragamo/FERRAGAMOINTENSEPressrelease20210210.pdf
▼Click here for the Salvatore Ferragamo Parfum lineup:
https://www.ferragamo.com/fragrances/ja/jpn
#JustMySelf
#FerragamoParfums
@ferragamo
Click here for company press release details
The press releases featured in this article have been provided by PR TIMES Inc. and are reproduced verbatim. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content, please contact PR TIMES Inc. (https://prtimes.jp/) directly.
