On March 5, 2021, Flora Notis JILL STUART will release its ninth fragrance, "Pure Violet." In addition, in honor of the violet flower, which is said to bring "small happiness," the brand is running a Petit Happiness campaign to bring "small happiness" to both the gift giver and the gift recipient.


The essences of over 60 carefully selected flowers are luxuriously blended using meticulous techniques. Flora Notis JILL STUART, which offers a high-quality lifestyle enveloped in the scent of flowers, will launch its ninth new fragrance, "Pure Violet," on March 5, 2021.

Violet blooms softly, lured by the warm sunlight. This modest yet vibrant purple flower is said to bring "small happiness." Like violets that gently blossom in the warm light, this eau de parfum has a fresh yet subtle fragrance that will bring "small happiness" to your heart.


A fresh yet refined fragrance that brings "little happiness" to your heart.

◆ Fragrance Type: Green Powdery Floral


The fresh scent of violets, as fresh as freshly picked, is accented with refreshing notes of bergamot and basil. Layers of flowers such as rose exude a refined sensuality, while elegant iris and sweet vanilla spread in the base notes, bringing a sense of happiness as if enveloped in a warm light.

◆ Natural Fragrance: Violet Leaf Absolute
The pure violet scent contains violet leaf absolute, a natural fragrance carefully extracted without heat. Extracted from fresh violet leaves, the fresh yet refined scent of the original violet will lead you to a state of calm.

Product Lineup
Flora Notis JILL STUART Pure Violet Eau de Parfum
100mL: 10,000 yen (11,000 yen incl. tax) / 20mL: 3,800 yen (4,180 yen incl. tax)
Like a violet gently blossoming in the warm sunlight. A fresh yet refined fragrance that will make "little happiness" bloom in your heart.

Pure Violet Eau de Parfum 100mL・20mL
≪Limited Edition≫ Flora Notis JILL STUART Eau de Parfum Selection II
<5ml x 4 types> 4,800 yen (5,280 yen incl. tax)
Set contents: White Rose/Cherry Blossom/Sensual Jasmine/Pure Violet
A fragrance set bringing together the scent of flowers you'll want to wear in spring. Enjoy the scent as if you were changing clothes to suit your mood or the occasion.

Eau de Parfum Selection II
Petit Happiness Campaign ~ Flora Notis brings you "little happiness." ~

for you card
During the promotional period, we will give a "For you" card(*) to anyone who purchases a qualifying gift or kit, and to anyone who receives one as a gift. For those who have a "For you" card, the next time they purchase one or more items, they will receive a free mini sample of Pure Violet Fragrance, which will be released on March 5th. What's more, delivery is free on our official online shop.

Be sure to try the elegant and refined scent of Pure Violet, which weaves a gentle bliss.

*Customers who purchase eligible products from our official online shop during the promotional period will receive a coupon code via email.
◆ Campaign period
◇ "For you" card distribution period
・ In-store: Friday, January 22, 2021 to Sunday, March 14, 2021
・ Official online shop: Friday, January 22, 2021, 10:00 to Sunday, March 14, 2021, 23:59

◇ Period eligible for re-visits
・ In-store: Sunday, February 14, 2021 to Wednesday, April 14, 2021
・ Official online shop: Sunday, February 14, 2021, 10:00 to Wednesday, April 14, 2021, 23:59

◆ Benefits


- In-store: Purchase one or more items in-store during the return visit period and receive a 2.5mL mini sample of Pure Violet Eau de Parfum as a gift.

- Official online shop: Purchase one or more items from the Flora Notis official online shop during the return visit period and enter the coupon code written on the "For you" card to include a 2.5mL mini sample of Pure Violet Eau de Parfum and deliver it to you free of charge.

◆Eligible items
In-store: Gift or kit *Please contact each store for details.
Official online shop: Gift or kit
https://www.jillstuart-floranotisjillstuart.com/site/floranotis/r/r202090/
*This is a limited quantity campaign and will end once stock runs out. For customers purchasing from the official online shop, once the campaign has ended, the coupon will not be applied even if the purchase is made during the re-visit period.
*We do not accept advance reservations for gifts.
*Limited to one use per person on the official online shop.

<About Flora Notis JILL STUART>


Meaning "essence of flower" in Latin, Flora Notis JILL STUART is a brand that proposes a high-quality lifestyle enveloped in the scent of flowers, imbued with New York-based fashion designer Jill Stuart's passion and dedication to her beloved flowers. The range of items is luxuriously blended using meticulous techniques to incorporate the essences of over 60 carefully selected flowers*. The vitality hidden in flowers and the fresh, luxurious scent of freshly picked flowers will enrich the spirit and bring out your inner beauty.
*Including the total amount of all products
<Flora Notis JILL STUART Official Account>
●Instagram: @floranotis_jillstuart https://www.instagram.com/floranotis_jillstuart/
●LINE: @floranotisjillstuart
●Facebook: https://www.facebook.com/floranotisjillstuart
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