FamilyMart Co., Ltd. will release five varieties, including the "Fluffy and Rich Gateau Chocolat" for 156 yen (168 yen including tax), as the second installment of its series using "Ecuador Special," a sustainable "Bean to Bar" chocolate supervised by Chef Kenji Ujiie of Ken's Cafe Tokyo, at approximately 16,700 FamilyMart stores nationwide from January 26, 2021. *Release dates and regions vary depending on the product.
■Specialty "Bean to Bar" chocolate! The long-awaited second edition is here!
In response to popular demand, some of the products from the first edition are also being re-released!
"Bean to Bar" chocolate is chocolate that is produced through an entire process, from the selection of cacao to the finished chocolate. Under the supervision of Chef Kenji Ujiie of Ken's Cafe Tokyo, FamilyMart has teamed up with a chocolate factory in Ecuador, known as the holy land of cacao, to create the authentic chocolate "Ecuador Special."
When the first series using "Ecuador Special" was released (October 2020), the "Rich Chocolate Eclair" topped the weekly dessert sales rankings and received rave reviews, garnering significant buzz on social media.
We are pleased to announce the release of the "Fluffy and Rich Gâteau Chocolat" and "Sachertorte" as new products in the second series. In addition, in response to customer requests, the desserts and baked goods released in the first series will also be reintroduced. Enjoy the rich flavor, perfect for winter, and the overflowing aroma of cocoa.
■Features and Sustainability of Our Original Chocolate "Ecuador Special"
"Ecuador Special" is made exclusively with cocoa from Ecuador, a leading cocoa-producing region. Ecuador is located in the cocoa belt* and is known for its high-quality cocoa. Using the "bean-to-bar" manufacturing method, we've created a chocolate that captures the rich, mellow aroma and body of cacao. Using reliable ingredients and manufacturing techniques, we've achieved a perfect balance of the soft bitterness and acidity inherent in cacao, making this a special chocolate you can only find at FamilyMart.
In addition to delicious flavor, "Ecuador Special" promotes sustainable practices that protect the environment, such as purchasing cacao at a fair price to protect the prosperity of cacao farmers and manufacturing the chocolate in Ecuador, where the beans are grown, minimizing transportation. We believe that "Ecuador Special," a chocolate that is kind to both people and the environment, is a first step toward protecting the future of the planet.
(※) The countries between 20 degrees north and 20 degrees south, known as the "cacao belt," have a climate ideal for growing cacao trees and produce a large amount of cacao.
■Comment from Chef Kenji Ujiie, Ken's Cafe Tokyo
This year marks the sixth year of our collaboration with FamilyMart, and from the beginning, we have wanted to create chocolate that is made with the utmost care, starting with the ingredients, and to let as many people as possible experience the depth and true deliciousness of chocolate.
These days, chocolates that allow you to enjoy the flavor and aroma that makes the most of the ingredients are becoming trendy. Taking this trend into account, five years of planning and two years since the project began, we have finally completed "Ecuador Special." We repeated prototypes multiple times until we were satisfied, achieving a quality that is unthinkable in a convenience store in terms of ingredients, price, and flavor.
It is truly a finish worthy of being called the "FamilyMart Chocolate Revolution." Enjoy the "overflowing aroma of cacao" the moment you open the package.
【Product Details】
Product Name: Fluffy and Rich Gateau Chocolat
Price: 156 yen (168 yen including tax)
Release Date: Tuesday, January 26th
Release Area: Nationwide (excluding Okinawa Prefecture)
Contents: A gateau chocolat made with chocolate cream containing special bean-to-bar chocolate and fresh cream. It is characterized by its rich chocolate flavor and fluffy texture.
*The chocolate used in this product is "Ecuador Special."
Product name: Sachertorte
Price: 276 yen (298 yen including tax)
Release date: Tuesday, January 26th * Release in Okinawa on Tuesday, February 16th
Release area: Nationwide
Contents: A rich Sachertorte made with special bean-to-bar chocolate, perfect for winter. The chocolate dough is steamed to give it a fluffy and moist texture, and is then drizzled with a rich chocolate sauce.
*Approximately 50% of the chocolate in this product is "Ecuador Special."
Product name: Rich Chocolate Eclair
Price: 165 yen (178 yen including tax)
Release date: Tuesday, January 26th
Release area: Nationwide
Contents: An eclair that can be enjoyed with one hand, made with special bean-to-bar chocolate for the cream. The cocoa flavor of the coating chocolate has been enhanced, resulting in an even richer taste.
*All the chocolate used in the cream is "Ecuador Special".
*Approximately 36% of the chocolate in this product is "Ecuador Special".
Product name: Gateau Chocolat
Price: 184 yen (198 yen including tax)
Release date: Tuesday, January 26th * Released on Tuesday, February 2nd in Western Japan
Release area: Nationwide
Contents: An authentic gateau chocolat with just the right amount of bitterness, made using special bean-to-bar chocolate.
*Approximately 30% of the chocolate in this product is "Ecuador Special". :
Product name: Chocolate-covered Baumkuchen
Price: 176 yen (190 yen including tax)
Release date: Tuesday, January 26th *Released on Tuesday, February 2nd in Western Japan
Release area: Nationwide
Contents: A chocolate-filled product of chocolate-flavored baumkuchen covered in chocolate. It has a moist texture, and is designed so that you can fully enjoy the flavor of the dough itself when eaten together with the chocolate.
*Approximately 23% of the chocolate in this product is "Ecuador Special".
*Image is for illustrative purposes only.
*As this product is subject to the reduced tax rate, the price is displayed with 8% consumption tax. *The Eastern Japan area includes prefectures east of Niigata, Nagano, Yamanashi, and Shizuoka (with some exceptions). The Western Japan area includes prefectures west of Toyama, Gifu, Aichi, and Shizuoka (with some exceptions). Under the motto "FamilyMart, a convenience store with you," FamilyMart strives to be an indispensable place that goes beyond convenience, by staying close to the community and connecting with each and every customer like family.
Click here for company press release details
■Specialty "Bean to Bar" chocolate! The long-awaited second edition is here!
In response to popular demand, some of the products from the first edition are also being re-released!
"Bean to Bar" chocolate is chocolate that is produced through an entire process, from the selection of cacao to the finished chocolate. Under the supervision of Chef Kenji Ujiie of Ken's Cafe Tokyo, FamilyMart has teamed up with a chocolate factory in Ecuador, known as the holy land of cacao, to create the authentic chocolate "Ecuador Special."
When the first series using "Ecuador Special" was released (October 2020), the "Rich Chocolate Eclair" topped the weekly dessert sales rankings and received rave reviews, garnering significant buzz on social media.
We are pleased to announce the release of the "Fluffy and Rich Gâteau Chocolat" and "Sachertorte" as new products in the second series. In addition, in response to customer requests, the desserts and baked goods released in the first series will also be reintroduced. Enjoy the rich flavor, perfect for winter, and the overflowing aroma of cocoa.
■Features and Sustainability of Our Original Chocolate "Ecuador Special"
"Ecuador Special" is made exclusively with cocoa from Ecuador, a leading cocoa-producing region. Ecuador is located in the cocoa belt* and is known for its high-quality cocoa. Using the "bean-to-bar" manufacturing method, we've created a chocolate that captures the rich, mellow aroma and body of cacao. Using reliable ingredients and manufacturing techniques, we've achieved a perfect balance of the soft bitterness and acidity inherent in cacao, making this a special chocolate you can only find at FamilyMart.
In addition to delicious flavor, "Ecuador Special" promotes sustainable practices that protect the environment, such as purchasing cacao at a fair price to protect the prosperity of cacao farmers and manufacturing the chocolate in Ecuador, where the beans are grown, minimizing transportation. We believe that "Ecuador Special," a chocolate that is kind to both people and the environment, is a first step toward protecting the future of the planet.
(※) The countries between 20 degrees north and 20 degrees south, known as the "cacao belt," have a climate ideal for growing cacao trees and produce a large amount of cacao.
■Comment from Chef Kenji Ujiie, Ken's Cafe Tokyo
This year marks the sixth year of our collaboration with FamilyMart, and from the beginning, we have wanted to create chocolate that is made with the utmost care, starting with the ingredients, and to let as many people as possible experience the depth and true deliciousness of chocolate.
These days, chocolates that allow you to enjoy the flavor and aroma that makes the most of the ingredients are becoming trendy. Taking this trend into account, five years of planning and two years since the project began, we have finally completed "Ecuador Special." We repeated prototypes multiple times until we were satisfied, achieving a quality that is unthinkable in a convenience store in terms of ingredients, price, and flavor.
It is truly a finish worthy of being called the "FamilyMart Chocolate Revolution." Enjoy the "overflowing aroma of cacao" the moment you open the package.
【Product Details】
Product Name: Fluffy and Rich Gateau Chocolat
Price: 156 yen (168 yen including tax)
Release Date: Tuesday, January 26th
Release Area: Nationwide (excluding Okinawa Prefecture)
Contents: A gateau chocolat made with chocolate cream containing special bean-to-bar chocolate and fresh cream. It is characterized by its rich chocolate flavor and fluffy texture.
*The chocolate used in this product is "Ecuador Special."
Product name: Sachertorte
Price: 276 yen (298 yen including tax)
Release date: Tuesday, January 26th * Release in Okinawa on Tuesday, February 16th
Release area: Nationwide
Contents: A rich Sachertorte made with special bean-to-bar chocolate, perfect for winter. The chocolate dough is steamed to give it a fluffy and moist texture, and is then drizzled with a rich chocolate sauce.
*Approximately 50% of the chocolate in this product is "Ecuador Special."
Product name: Rich Chocolate Eclair
Price: 165 yen (178 yen including tax)
Release date: Tuesday, January 26th
Release area: Nationwide
Contents: An eclair that can be enjoyed with one hand, made with special bean-to-bar chocolate for the cream. The cocoa flavor of the coating chocolate has been enhanced, resulting in an even richer taste.
*All the chocolate used in the cream is "Ecuador Special".
*Approximately 36% of the chocolate in this product is "Ecuador Special".
Product name: Gateau Chocolat
Price: 184 yen (198 yen including tax)
Release date: Tuesday, January 26th * Released on Tuesday, February 2nd in Western Japan
Release area: Nationwide
Contents: An authentic gateau chocolat with just the right amount of bitterness, made using special bean-to-bar chocolate.
*Approximately 30% of the chocolate in this product is "Ecuador Special". :
Product name: Chocolate-covered Baumkuchen
Price: 176 yen (190 yen including tax)
Release date: Tuesday, January 26th *Released on Tuesday, February 2nd in Western Japan
Release area: Nationwide
Contents: A chocolate-filled product of chocolate-flavored baumkuchen covered in chocolate. It has a moist texture, and is designed so that you can fully enjoy the flavor of the dough itself when eaten together with the chocolate.
*Approximately 23% of the chocolate in this product is "Ecuador Special".
*Image is for illustrative purposes only.
*As this product is subject to the reduced tax rate, the price is displayed with 8% consumption tax. *The Eastern Japan area includes prefectures east of Niigata, Nagano, Yamanashi, and Shizuoka (with some exceptions). The Western Japan area includes prefectures west of Toyama, Gifu, Aichi, and Shizuoka (with some exceptions). Under the motto "FamilyMart, a convenience store with you," FamilyMart strives to be an indispensable place that goes beyond convenience, by staying close to the community and connecting with each and every customer like family.
Click here for company press release details
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