Isetan Shinjuku will be holding an event full of delicious and cute seasonal strawberries, "Seven Days to Fall in Love with Strawberries," from January 13th to 19th, 2021, at the Food Collection on the 1st basement floor of the Main Building. Ten stores will be gathering to offer everyone's favorite strawberries, including classic strawberry daifuku and shortcake, as well as special parfaits and crepes. Each variety and origin is gorgeous and cute in appearance, and can be enjoyed in a variety of ways; it's seven days to truly fall in love with strawberries.

American-born pop cake x strawberry


＜Mihopan Pop Cake＞Strawberry Pavlova "Strawberry Candle"
(2 pieces) 972 yen *Limited quantity
This is an original recipe of American-born pop cake, adapted for Japanese taste by sweets artist mihopan Tsuzuki Miho. Not only are they cute, but the appeal of Mihopan Pop Cakes lies in their authentic sweet taste reminiscent of gateau au chocolat. Crisply baked meringue and fresh whipped cream. Made with a generous amount of "Ibara Kiss" strawberries from Hokota City, Ibaraki Prefecture. The bright red strawberries and two-tiered pure white meringue look like a candy candle. When you cut it open, lemon curd made with strawberries and domestic lemons appears.

A gorgeous parfait made with over 15 Migaki strawberries


Migaki Strawberry Parfait
(1 piece) 1,980 yen
"Ichibiko" is a strawberry specialty store run by GRA, the agricultural production corporation that grows Migaki strawberries. This supreme strawberry parfait, filled with over 15 of Ichibiko's signature "Migaki strawberries," is the kind of parfait only "Ichibiko" can make. Not only are the strawberries delicious, but the parfait is also made with the perfect combination of fresh cream and a special Mont Blanc cream made from a blend of strawberries and chestnuts, allowing you to fully enjoy the deliciousness of strawberries.
Founded with the desire to allow customers to directly enjoy the deliciousness of ripe Migaki strawberries, this popular shop is known as "a shop for strawberry lovers, by strawberry lovers, and of strawberry lovers." This time, we will introduce parfaits and shortcakes filled with Migaki strawberries, as well as the classic strawberry milk.
*Migaki Strawberry is a unified brand for multiple varieties of strawberries that originated in Yamamoto Town, Miyagi Prefecture. The brand is not based on the variety, but on the differences in the fruit, which are determined by cultivation methods and selection standards.

Alluring pink ♪ Demonstration sweets using strawberries


＜Strawberry Shop Sansanen＞Ichigoro Shake
(1 piece) 721 yen
Sansanen has been cultivating strawberries for over 50 years in Yamamoto Town, Miyagi Prefecture, the top strawberry producing area in the Tohoku region.
This Ichigoro Shake is made using only the pulp of ripe strawberries that have grown bright red in their greenhouses. No water or ice is used at all, so you can enjoy the rich flavor of ripe strawberries. It also comes topped with whole shaved ripe strawberries, so it's packed with strawberries. "A strawberry shop that just loves strawberries," so please enjoy these sweets that feature strawberries as the main ingredient, which can only be made by a shop that simply loves strawberries.


Sky-blue Crepes> Crispy Strawberry Mille-feuille Crepes
(1 piece) 935 yen *Limited quantity
This crepe shop is produced by Cafe du Jardin, a popular patisserie in Fussa City, Tokyo. This cute crepe shop is like a fantasy world created by Sora-chan the crepe and Kumo Jiro the drifting cloud. A fragrant, chewy crepe filled with homemade custard and pure fresh cream from Hokkaido, sweet and sour strawberries and strawberry sauce, and a "crispy" homemade pie. A mille-feuille crepe that's like a cake.


＜Shiseido Parlour＞ Strawberry Shortcake Parfait
(1 piece) 1,045 yen
Shiseido Parlour has long been loved as a pioneer of Western cuisine and a symbol of Ginza. This parfait is a shortcake-style version of the shop's popular strawberry parfait. In conjunction with the "Strawberry Fair" held annually at the Ginza flagship store, this special parfait uses strawberries carefully selected for their origin and variety.


Strawberry Daifuku
(1 piece) 432 yen
A strawberry-themed sweets brand that opened in 2019. Enjoy sweets that express the special feeling and excitement that strawberries bring. Sweet and sour strawberry jelly, fresh cream, and rich bean paste made with Hokkaido azuki beans are wrapped in soft gyuhi. Enjoy the harmony of Japanese and Western styles along with juicy strawberries.

The strawberry-coloured cross-section looks stunning~


＜Ripe Strawberry Confectionery Laboratory＞Ripe Strawberry Milk Pudding
(1 piece) 486 yen
This strawberry confectionery brand was created from the desire to "make truly delicious strawberry confectionery", and is involved in everything from strawberry cultivation to product production and sales. The combination of the special fruity strawberry sauce that lets you enjoy the deliciousness of sweet, mellow-smelling ripe strawberries as they are, and the smooth, gentle-tasting milk pudding made from fresh milk, pure cream and sweet and sour strawberry juice is exquisite. The contrast of the cross-section when scooped with a spoon is very cute.


Cha Ni Cha Kon: Strawberry Whole Bite Sandwich
(1 piece) From 864 yen
A fruit sandwich brand originating in Tochigi Prefecture, a famous strawberry producing area. The cream, made to go with the fruit, has a subtle acidity and sweetness that brings out the natural aroma and sweetness of the fruit. This time, with strawberries as the theme, we have created fruit sandwiches using strawberries of various varieties and origins. Be sure to try them all and compare them! These are adorable fruit sandwiches made with special cream that brings out the deliciousness of the fruit and luxuriously using in-season brand strawberries such as Skyberry, Tochiotome, and Amaou. The variations will have you comparing the tastes.


Hotel New Otani Patisserie SATSUKI> New Extra Super Amaou Shortcake
(1 piece) 3,240 yen (Limited to 30 pieces per day)
"Hakata Amaou(R)" strawberries are rigorously checked for flavor and taste every morning, and only the best-shaped ones are used. To ensure the cream and dough blend together, the Amaou strawberries are marinated in French sunflower honey. Approximately 8 Amaou strawberries are used per piece, and they are available in three shapes: diced, half-cut, and whole, allowing you to enjoy different textures. This pastry boutique is run by Hotel New Otani's Grand Chef Nakajima Shinsuke, and is extremely popular for its hotel sweets. The cross section of the cake is also filled with strawberries!


＜Seigetsudo Main Store＞ Migaki Strawberry Daifuku
(Smooth/Milk/1 piece) 432 yen each
This Japanese confectionery shop was founded in 1907 (Meiji 40) in what is now Ginza 7-chome (formerly Kobikicho, Kyobashi Ward). Since its founding, they have been providing customers with Japanese sweets that are made with carefully selected ingredients and careful, reliable techniques, and a spirit of hospitality. This strawberry daifuku is made by wrapping the high-quality brand strawberry "Migaki Strawberry" in their proud smooth bean paste and milk bean paste that complements the tartness of the strawberries. You can enjoy the exquisite balance of strawberries, bean paste, and mochi.

As well as take-out, there is also an eat-in space so you can enjoy your strawberry sweets right on the spot. Come and enjoy seven days full of the charm of strawberries at Isetan Shinjuku.
*All prices include tax.
*The content of the event may be changed or canceled due to unforeseen circumstances. Thank you for your understanding. ◆"Seven Days in Love with Strawberries" Location: Food Collection, B1F, Main Building, Isetan Shinjuku Store Dates: January 13th (Wed) - 19th (Tue), 2021 Website: https://mi-journey.jp/foodie/66251/



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