Sustainability Page Homepage*Aiming to realize "Isetan Mitsukoshi Group connecting people and the times," we are gradually implementing sustainable fashion initiatives, such as focusing on environmentally friendly materials, collecting unwanted clothing (for a limited time), and collaborating with local communities and producers on manufacturing.
In October 2020, we will open a dedicated page on the Isetan Mitsukoshi online site homepage to introduce customers to sustainable initiatives and products through shopping. We hope to work with customers to learn about social issues and the future through shopping, and to consider "familiar actions" that will lead to concrete contributions.
The information page that helps turn everyday shopping into sustainable action will be revamped on October 28th, making it easier to find the information you want to know by latest topic and category.
※Image is for illustrative purposes onlyNEW Points
- An entrance to the sustainability page will be created at the top of the Isetan Mitsukoshi online site
- The sustainability page will include information on the latest topics (NEWS/Features) and each product category (Fashion, Lifestyle, Beauty), making it easier to view and search
- Sustainable initiatives on the site will be regularly highlighted and published as articles. Introducing the sustainable initiatives being implemented at Isetan Mitsukoshi
https://www.mistore.jp/shopping/feature/shops_f2/sustainable_sp.html
Feature articles focusing on sustainability in everyday shopping
■＜Sustainable Friday＞Updated every Friday
"My admired senior is living a sustainable life. But what exactly does 'sustainable' even mean...? I want to get a little closer to them, so I'm trying to do sustainable things and activities in my everyday life." KAKI-chan and Koume (the cat)'s weekend diary (#KinSass) features two people with on-site experience who are creating a web project about the sustainable initiatives being implemented at Isetan Mitsukoshi.
As the person in charge of sustainability for the Isetan Mitsukoshi online site, I visit stores daily and communicate closely with on-site staff to gather information in order to inform customers about the company's sustainable products and services. Drawing on my experience as a buyer and seller in-store, I plan and create the site with the same perspective I used when planning and creating in-store.
■ Upcoming Feature Example:
The "Kyoto Prefecture x Isetan Mitsukoshi Craftsmanship Project," launched in 2016, promotes traditional industries and techniques from Kyoto Prefecture to a wide audience both domestically and internationally through three stores in the Tokyo metropolitan area. Department store buyers act as a hub, leveraging their sales floor production capabilities to develop products tailored to market needs and market them through sales channels. This initiative connects customers with producers of Japan's most representative traditional craftsmanship.
Examples of past sustainability articles and initiatives
■Special feature on stylish and highly functional reusable bags to choose from at Isetan Mitsukoshi, vol.2
Reusable bags have become an everyday must-have item, and in this article our editorial team went in search of the reusable bags and eco-bags you need right now, carefully selecting and introducing recommendations from within Isetan Mitsukoshi stores and the Isetan Mitsukoshi online store. The appeal of the products, which cannot be fully conveyed in the article alone, is shared through live commerce and archived videos. The denim bag, which was one of the popular items featured in the article, sold approximately 400 units in total through live and archived playbacks.
https://www.mistore.jp/shopping/feature/shops_f2/st_eco_02_sp_.html?live_id=ytmHB6sCAv3Ta0ZKq5MC
This article attracted over 20,000 page views within a week of its publication. The many products featured were not only cute but also convenient, including food brand cooler bags and versatile furoshiki wrapping cloths, and were well-received by those who were particular about their selection. The most popular item was the Mitsukoshi Isetan denim bag.
■ Isetan Mitsukoshi Initiatives
September 2020: Energy-efficient lighting design implemented during exterior wall repairs at Isetan Shinjuku.
https://prtimes.jp/main/html/rd/p/000001359.000008372.html
July 2020: The company gradually phased out its own plastic bags, promoted the use of reusable bags, and began selling paid shopping bags for food.
https://www.mistore.jp/shopping/feature/foods_f2/eco_2007_f.html
June 2020: The charity project "#MasksForEveryone" was launched, with all profits donated to medical support.
Isetan Mitsukoshi acted as a liaison, building a network with various brands and domestic sewing companies to produce masks.
https://www.mistore.jp/shopping/feature/shops_f3/mask1_sp.html
2020/1 An industry-academia collaboration initiative. Decoration and performance plans and designs by students from Tokyo Design College were displayed in five locations on the staircases of the Isetan Shinjuku store.
https://imhds.disclosure.site/ja/themes/154?year=2020&id=20200121-791f7827
2020/1 ~Window to the World~ A window display communicating sustainability was launched at Isetan Shinjuku store.
2019/10 The "Green Down Project*" was implemented for the first time at a department store. *General incorporated association that operates the recycled feather distribution system
Related Information
1. Mitsukoshi Isetan Online Site Sustainability Page
https://www.mistore.jp/shopping/feature/shops_f2/sustainable_sp.html
2. Sustainable Friday
https://www.mistore.jp/shopping/feature/shops_f2/sustainable_sp.html
3. Kyoto Craftsmanship
https://www.mistore.jp/shopping/feature/shops_f2/st_kyoto_lp_sp.html
4. Special Feature: Stylish and Functional Reusable Bags to Choose From at Mitsukoshi Isetan, Vol. 2
https://www.mistore.jp/shopping/feature/shops_f2/st_eco_02_sp_.html?live_id=ytmHB6sCAv3Ta0ZKq5MC
Click here for company press release details
The press releases featured in this article have been provided by PR TIMES Inc. and are reproduced verbatim. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content, please contact PR TIMES Inc. (https://prtimes.jp/) directly.
