The female staff of Swedish car manufacturer Volvo, participating in the Tokyo Motor Show for the first time in six years, wore chic dark blue satin suits. The style was coordinated with the color of the Volvo Concept Coupe, a concept car making its Japan debut. The car features a form incorporating features of the Volvo P1800, which debuted in the 1960s, an elegant blue-gray color, and headlights with T-shaped light guides. A company spokesperson said, "The main attraction of the motor show is the car. We deliberately chose simple costume designs to highlight the cars." Female staff at European motor shows are positioned as "car explainers and interpreters," a different approach than in Japan and other Asian countries, where "hostesses are the highlight of the show." The suit design follows the uniform worn at the recent Frankfurt Motor Show, but was tailored in Japan, reportedly by a tailor in Kanda, Tokyo. "It was hard to find a place that would tailor a women's suit, so I made loads of phone calls," he said.

Although styles may differ, the brand image of each car manufacturer is reflected in the uniforms as well.