On November 18th, ahead of its participation in the Tokyo Motor Show 2013, which begins this week, Toyota Motor Corporation's luxury brand, Lexus, held "AMAZING NIGHT for the 43rd Tokyo Motor Show 2013" at the Ryogoku Kokugikan in Tokyo, showcasing its upcoming developments. The early preview of new models to be exhibited at the Tokyo Motor Show excited attendees from Japan and abroad.

The entire event was highlighted by a variety of video presentations projected onto two giant screens hanging from the grounds. The videos were produced by Rhizomatiks, a creative group known for its work using cutting-edge technology. The screens extended to encompass the space where the sumo ring would be placed during a sumo match, rising and falling depending on the presentations and performances.

The images displayed varied, ranging from organic bubbles and ribbons to abstract, shifting graphics. The interior incorporated Japanese elements such as family crests and Kabuki stage curtains, evoking the "Japanese design" that the Lexus brand values in its manufacturing, even beyond its automobiles. During live performances by DJ Towa Tei and jazz band PE'Z, background images changed and synchronized with the music, bringing the entire venue together and livening up the pre-party.

Mark Templin, Managing Officer of Lexus International, which oversees the Lexus brand, gave a presentation that included the unveiling of concept models such as the world premiere of the "Lexus RC" and "Lexus LF-NX," a preview of the latest brand advertising video on a giant screen, and a flight demonstration of the small quadcopter "QR1" featured in the commercial. The venue also featured product displays from "CRAFTED FOR LEXUS," a product brand that focuses on the skills of Japanese artisans, and an introduction to "INTERSECT BY LEXUS - TOKYO," a brand experience space in Aoyama, Tokyo, making the event a chance to experience the Lexus brand's worldview and commitment to design.