Global skincare brand SK-II is releasing three trial kits containing its best-selling facial treatment essences in limited quantities: the Pitera™ First Experience Kit, the Pitera™ Power Kit, and the Pitera™ Aura Kit, packaged in limited-edition sustainable* boxes.
*Pitera™: Galactomyces Ferment Filtrate (skin conditioning and moisturizing ingredient) *Made with FSC-certified bamboo pulp
Pitera™ First Experience Kit
This initiative is part of SK-II's ongoing "Change Your Destiny! ~#changedestiny~" initiative, which aims to bring about positive change for women and the planet around them through small actions, starting with a drop of product or a single bottle, and taking a step towards a circular economy.
The limited-edition sustainable box is made from recyclable bamboo pulp that is FSC-certified. Bamboo was selected as an environmentally friendly material because it is one of the fastest-growing plants on Earth and its unique cultivation methods significantly reduce the environmental impact. Through this initiative, the SK-II Facial Treatment Essence Trial Kit will no longer use plastic in its packaging, converting a total of 3.8 tons of plastic into packaging made from FSC-certified bamboo pulp. Facial Treatment Essence, a best-selling product from SK-II, contains over 90% of the company's proprietary ingredient, Pitera™. It is a toner suitable for all skin types, ages, and concerns. Having transformed countless women into radiantly clear, translucent skin, it is now affectionately referred to as the "divine essence." SK-II's journey to beautiful skin began with a chance encounter with the hands of an aging brewer, leading to the question of why they are so beautiful. Believing that the secret to beautiful skin lies in the fermentation process, similar to that of alcohol production, SK-II has, after extensive research, developed Pitera™, a unique ingredient created through the unique fermentation of a special yeast.
Unchanged for 40 years, Pitera™ is a gift from nature and is included in every SK-II product.
"We are facing unprecedented times. Many people, brands, and organizations are positively rising to the challenge. SK-II's commitment, now and in the future, is to contribute to society and the environment as a brand. SK-II's sustainability activities are deeply rooted in our brand philosophy, #changedestiny, which represents our belief in "the power to change the world and nurture the future." This time, our boxes, made from environmentally friendly bamboo pulp, are a call to action for a sustainable world. A circular economy can only be realized by working hand in hand with our customers. It's a long journey, but we are committed to #changedestiny for the sake of the planet," said Sandeep Seth, Global CEO of SK-II.
Mayu Arao, Vice President of SK-II, added: "Japan is the most important place where SK-II was born. In our daily interactions with our customers, we have recognized that they want an environmentally friendly and sustainable brand experience, and that this aligns with our brand beliefs. We are very pleased to have been able to work with our customers and everyone involved with SK-II to realize this first initiative towards a sustainable world."
Pitera™ First Experience Kit
Pitera™ First Experience Kit
Exclusively available at department stores 9,000 yen + tax*
[Kit contents]
Facial treatment Essence (75mL) (toner)
Facial Treatment Clear Lotion (30mL) (wipe-off toner)
Facial Treatment Mask (1 moisturizing mask)
Pitera™ Power Kit
Pitera™ Power Kit
9,900 yen + tax**
[Kit contents]
Facial Treatment Essence (75mL) (toner)
Facial Treatment Cleanser (20g) (Facial cleanser)
Skin Power Airy (15g) (beauty emulsion)
Pitera™ Aura Kit
Pitera™ Aura Kit
9,900 yen + tax**
[Kit contents]
Facial Treatment Essence (75mL) (lotion)
Facial Treatment Cleanser (20g) (Facial cleanser):
Genoptics Aura Essence (10mL) (beauty serum) (Product name: SK-II Medicated Whitening Serum GA)
*Suggested retail price
**Prices shown are manufacturer's suggested retail prices excluding tax.
*Pitera™: Galactomyces Ferment Filtrate (skin conditioning and moisturizing ingredient)
About SK-II
Since its launch nearly 40 years ago, SK-II has been deeply involved with millions of people around the world, striving to transform not only women's skin but also their destinies. SK-II's journey to discover beautiful skin began when, by chance, they came across the hands of an aging master brewer, and wondered why they were so beautiful. Believing that the secret to beautiful skin lies in the fermentation process, such as in the production of alcohol, long-term research led to the creation of Pitera™*, a unique ingredient created through the unique fermentation of a special yeast. Since then, SK-II products containing Pitera™* have been the key to beautiful skin for ambassadors active around the world, and are supported by the trust of many customers of all ages and skin types.
For more information, please visit https://sk-ii.jp/.
*Pitera™: Galactomyces Ferment Filtrate (skin conditioning and moisturizing ingredient)
About #changedestiny
SK-II believes that people can change their destiny with their own will, and encourages many women to take the courageous step and change their destiny. Since 2016, we have been running various campaigns based on this belief under the brand theme, "Change your destiny. ~#changedestiny~." These campaigns, starting with the video "Let's Take Over the Matchmaking Market," which won a Glass Lion and a Gold Award in the PR category at Cannes Lions 2016, followed by "There's No Deadline Set by Someone Else" (2017), which focused on age; "Our Halfway Point" (2019), which explored differences in values between generations; and the documentary series "Timeline" (2019), which explored the pressures of societal expectations, including marriage, that women face. Through these efforts, we have conveyed the message that "destiny is not predetermined, but something we can carve out for ourselves through our own choices."
Click here for company press release details
*Pitera™: Galactomyces Ferment Filtrate (skin conditioning and moisturizing ingredient) *Made with FSC-certified bamboo pulp
Pitera™ First Experience KitThis initiative is part of SK-II's ongoing "Change Your Destiny! ~#changedestiny~" initiative, which aims to bring about positive change for women and the planet around them through small actions, starting with a drop of product or a single bottle, and taking a step towards a circular economy.
The limited-edition sustainable box is made from recyclable bamboo pulp that is FSC-certified. Bamboo was selected as an environmentally friendly material because it is one of the fastest-growing plants on Earth and its unique cultivation methods significantly reduce the environmental impact. Through this initiative, the SK-II Facial Treatment Essence Trial Kit will no longer use plastic in its packaging, converting a total of 3.8 tons of plastic into packaging made from FSC-certified bamboo pulp. Facial Treatment Essence, a best-selling product from SK-II, contains over 90% of the company's proprietary ingredient, Pitera™. It is a toner suitable for all skin types, ages, and concerns. Having transformed countless women into radiantly clear, translucent skin, it is now affectionately referred to as the "divine essence." SK-II's journey to beautiful skin began with a chance encounter with the hands of an aging brewer, leading to the question of why they are so beautiful. Believing that the secret to beautiful skin lies in the fermentation process, similar to that of alcohol production, SK-II has, after extensive research, developed Pitera™, a unique ingredient created through the unique fermentation of a special yeast.
Unchanged for 40 years, Pitera™ is a gift from nature and is included in every SK-II product.
"We are facing unprecedented times. Many people, brands, and organizations are positively rising to the challenge. SK-II's commitment, now and in the future, is to contribute to society and the environment as a brand. SK-II's sustainability activities are deeply rooted in our brand philosophy, #changedestiny, which represents our belief in "the power to change the world and nurture the future." This time, our boxes, made from environmentally friendly bamboo pulp, are a call to action for a sustainable world. A circular economy can only be realized by working hand in hand with our customers. It's a long journey, but we are committed to #changedestiny for the sake of the planet," said Sandeep Seth, Global CEO of SK-II.
Mayu Arao, Vice President of SK-II, added: "Japan is the most important place where SK-II was born. In our daily interactions with our customers, we have recognized that they want an environmentally friendly and sustainable brand experience, and that this aligns with our brand beliefs. We are very pleased to have been able to work with our customers and everyone involved with SK-II to realize this first initiative towards a sustainable world."
Pitera™ First Experience KitPitera™ First Experience Kit
Exclusively available at department stores 9,000 yen + tax*
[Kit contents]
Facial treatment Essence (75mL) (toner)
Facial Treatment Clear Lotion (30mL) (wipe-off toner)
Facial Treatment Mask (1 moisturizing mask)
Pitera™ Power KitPitera™ Power Kit
9,900 yen + tax**
[Kit contents]
Facial Treatment Essence (75mL) (toner)
Facial Treatment Cleanser (20g) (Facial cleanser)
Skin Power Airy (15g) (beauty emulsion)
Pitera™ Aura KitPitera™ Aura Kit
9,900 yen + tax**
[Kit contents]
Facial Treatment Essence (75mL) (lotion)
Facial Treatment Cleanser (20g) (Facial cleanser):
Genoptics Aura Essence (10mL) (beauty serum)
*Suggested retail price
**Prices shown are manufacturer's suggested retail prices excluding tax.
*Pitera™: Galactomyces Ferment Filtrate (skin conditioning and moisturizing ingredient)
About SK-II
Since its launch nearly 40 years ago, SK-II has been deeply involved with millions of people around the world, striving to transform not only women's skin but also their destinies. SK-II's journey to discover beautiful skin began when, by chance, they came across the hands of an aging master brewer, and wondered why they were so beautiful. Believing that the secret to beautiful skin lies in the fermentation process, such as in the production of alcohol, long-term research led to the creation of Pitera™*, a unique ingredient created through the unique fermentation of a special yeast. Since then, SK-II products containing Pitera™* have been the key to beautiful skin for ambassadors active around the world, and are supported by the trust of many customers of all ages and skin types.
For more information, please visit https://sk-ii.jp/.
*Pitera™: Galactomyces Ferment Filtrate (skin conditioning and moisturizing ingredient)
About #changedestiny
SK-II believes that people can change their destiny with their own will, and encourages many women to take the courageous step and change their destiny. Since 2016, we have been running various campaigns based on this belief under the brand theme, "Change your destiny. ~#changedestiny~." These campaigns, starting with the video "Let's Take Over the Matchmaking Market," which won a Glass Lion and a Gold Award in the PR category at Cannes Lions 2016, followed by "There's No Deadline Set by Someone Else" (2017), which focused on age; "Our Halfway Point" (2019), which explored differences in values between generations; and the documentary series "Timeline" (2019), which explored the pressures of societal expectations, including marriage, that women face. Through these efforts, we have conveyed the message that "destiny is not predetermined, but something we can carve out for ourselves through our own choices."
Click here for company press release details
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