Dior Snow launches medicated lotion and skincare cushion, born from knowledge of Asian skin types and DNA research

Release Date:2023.02.24
Feb 22, 2023
DiorSnow was born from 20 years of knowledge of Asian skin types and DNA research at Dior's Asia Innovation Centers (Tokyo, Seoul, and Shanghai). DiorSnow Essence of Light Micro Lotion, a medicated toner approved as a quasi-drug with three beneficial effects (*1), and DiorSnow UV Shield Cushion (SPF50/PA+++), a skincare cushion that creates a snow-like, bright, and healthy rosy glow, will be released on February 24th.
Pre-release from February 14th at select stores and the official Dior online boutique>




Dior Snow Essence of Light Micro Lotion
This new medicated lotion focuses on the effect of the oxidation of lipids, such as sebum, on melanin production. It has been approved as a quasi-drug for its three benefits: preventing sunburn, preventing stickiness caused by sebum, and preventing rough skin. The white pearls resemble fluttering snow, encapsulating Vitamin E (*2), deliver twice the amount of Vitamin C (*3) compared to conventional products, effectively delivering beneficial ingredients to the skin. It refines skin texture and promotes a radiant complexion. The fresh gel texture absorbs quickly, saturating your skin with moisture with each use, for a brighter, more toned look.

*1 Prevents stickiness caused by sebum and prevents redness after sunburn
*2 Tocopherol (skin conditioning ingredient)
*3 L-ascorbic acid 2-glucoside (skin conditioning ingredient)


Dior Garden
Dior researchers have been researching plants and skin, discovering rare flowers that produce a variety of beneficial ingredients. Over the course of nearly 30 years, they have established nine Dior Gardens around the world. These gardens are special places where beautiful flowers bloom in abundance thanks to organic cultivation and regenerative agriculture that respects the ecosystem. An integrated production system, from flower cultivation to ingredient extraction and product supply, guarantees Dior's unique ingredients and quality.

In one of Dior's gardens in the Swiss mountainous canton of Valais, edelweiss boasts pure white beauty, cultivated in a harsh environment where temperatures drop to -10°C and the flowers are exposed to strong sunlight and UV rays. Dior identified the source of this power, which makes the flower whiter the harsher the environment, and succeeded in extracting beneficial ingredients*1 from edelweiss flowers, which are then concentrated in the DiorSnow formula.

*1 Edelweiss extract (skin conditioning ingredient) prevents rough skin.



Dior Snow UV Shield Cushion
This new skincare cushion creates a snow-white, healthy, rosy glow. Its advanced formula keeps skin hydrated for hours, giving you bright, translucent skin with just one application.




New Product
Dior Snow Essence of Light Micro Lotion
Quasi-drug

175mL 7,500 yen (excluding tax) / 8,250 yen (including tax)




New Product
Dior Snow UV Shield Cushion (SPF50 / PA+++)

Available in 3 shades
Complete 15g 9,400 yen (excluding tax) / 10,340 yen (including tax)
Refill 15g x 2 5,600 yen (excluding tax) / 6,160 yen (including tax)


Scheduled to be released on Friday, February 24, 2023
*Pre-sale from February 14th at select stores and the official Dior online boutique

@DIORBEAUTY #Diorsnow


編集部
  • Dior Snow Essence of Light Micro Lotion (quasi-drug) 175mL 7,500 yen (excluding tax) / 8,250 yen (including tax)
  • Dior Snow UV Shield Cushion (SPF50 / PA+++) All 3 colors Complete 15g 9,400 yen (excluding tax) / 10,340 yen (including tax) Refill 15g x 2 5,600 yen (excluding tax) / 6,160 yen (including tax)
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