Feels just like skincare. RMK's 25 years of passion for skin has come to fruition in this new liquid foundation.

Release Date:2022.09.02
Aug 31, 2022
Covered yet still looks like bare skin. RMK has been pursuing a translucent look for 25 years, and the result is this new liquid foundation, the result of their 25 years of dedication to skincare. It brings out a natural glow and three-dimensionality with the comfort of skincare, achieving a finish that looks as if you've never had any skin concerns.



【KEY TECHNOLOGY】

POINT 1: "Precise coverage" that doesn't look like it's covered

1. Adhesion and unity Formulated with "Amino Coating Cover Powder*1"
It adheres smoothly to the skin, adhering to it as if it were one with it, for a seamless blend.

2. A realistic, three-dimensional skin impression. Formulated with "Black Coating Pearl*2"
"Black Coating Pearl*2" is used for the first time in RMK base makeup*3. Its distinctive feature is that it makes high points appear lighter and low points appear darker. It creates natural shading that conforms to each individual's bone structure, creating a realistic, three-dimensional look without looking flat, even when covered.

*1 Titanium dioxide, isopropyl titanium triisostearate, sodium lauroyl aspartate, zinc chloride (UV scattering agent)
*2 Synthetic fluorphlogopite, (titanium/titanium dioxide) sinter (colorant)
*3 First use in a group base makeup product


POINT 2 A beautiful, natural-looking glow

Equipped with new "Sealing Cover Technology." A highly light-transmitting, flexible transparent film*4 seals the powder and pearl contained in the liquid into the skin, creating a thin, smooth finish. It creates a deep radiance that seems to overflow from within the skin. It is long-lasting and maintains moisture for a beautiful finish.

*4 Trimethylsiloxysilicate, methyl trimethicone (film-forming agent)


POINT 3: A fresh and smooth texture

Formulated with over 50% water-based ingredients, it has a smooth, water-like texture, and even a small amount spreads easily, blending with the skin for a comfortable fit. Formulated with carefully selected skincare ingredients. Keeps skin moisturized throughout the day.

<6 moisturizing ingredients>
Shea butter, silk essence, hyaluronic acid, acetyl glucosamine, niacinamide, squalane





New release on Friday, September 2, 2022
RMK Liquid Foundation Flawless Coverage
9 colors available, 30mL, 6,050 yen each (tax included)
SPF20 PA++ *103 SPF19 PA++ / 104 SPF12 PA++
URL: https://onlineshop.rmkrmk.com/ja/lp/2022_foundation/?utm_source=prtimes


*SPF is an index that indicates the effectiveness of protecting skin from UVB rays, and PA is a classification that indicates the effectiveness of protecting skin from UVA rays. Please consider this as a guideline when selecting products. It is more effective when used in combination with other cosmetics that have UV protection.

Twitter: @rmkrmk_jp
Instagram: @rmkofficial
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[Listing credits and customer service]
RMK Division Toll-free number 0120-988-271
*The displayed price is the manufacturer's suggested retail price.


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