Juicy Couture Fragrances, for which Kawabe Fragrance Headquarters Co., Ltd. is the exclusive distributor in Japan, will release "Oui Eau de Parfum" on July 22, 2020.
Juicy Couture, the iconic Los Angeles fashion brand, captures the fashionable world of Juicy Couture through its new fragrance, "Oui Eau de Parfum." The innovative "Oui Eau de Parfum" is a captivating fragrance that combines playfulness and boldness.
Who is leading the world? It's Oui (we).
Embodying the complex, multifaceted personality and lifestyle of the modern Juicy Couture girl, We Eau de Parfum is a bold yet soft fragrance that captures a woman's inner strength and buoyant duality of optimism. Crafted for those who are unafraid to let go and are close to their heart, We Eau de Parfum says a bold "oui" to her beliefs in love, adventure, and happiness.
A Juicy girl is always proactive in pursuing her ambitions and leaving her mark, living each day authentically with confidence, purpose, and natural talent.
THE FRAGRANCE
We Eau de Parfum is a captivating fragrance that is both playful and bold. A fruity-floral scent that embodies the complex, multifaceted personality and lifestyle of a Juicy Couture girl.
Sparkling, Juicy Opening
A fresh, sparkling premium top note bursts with a watery lemon accord, evoking the nostalgic aroma of watermelon and lemon juice. Inspired by the latest food trend, the scent of acai tea blends perfectly with fresh pear to create a unique and addictive top note.
Sleek, Floralcy Heart
Enchanting Indian tuberose combines with refined jasmine absolute and sparkling dewy honeysuckle to create a premium floral bouquet, emanating a playful femininity that is at the core of Juicy Couture's DNA.
Complex, Woody Drydown
Rich, shimmering amber resin complements the warmth of the musk, supporting the unique wood accord for an edgy finish that elevates the fragrance.
Campaign Visual
Renowned artist and fashion filmmaker Quentin Jones embodies the brand's creative energy and vitality.
The key visuals feature Devon Windsor, India Graham, Gisele Oliveira, and Lupin Wang, capturing the passionate and playful side of We Eau de Parfum.
THE DESIGN
The We Eau de Parfum bottle is crafted in a modern decanter-style bottle with unique two-tone glass. The combination of soft pink and fiery red-orange is the epitome of femininity. The bottle neck is adorned with a gold chain and features a pendant with the We Eau de Parfum logo, giving it a provocative and playful look. The crystal-like cap gives the bottle an elegant and edgy look.
Juicy Couture Oui Eau de Parfum
30ml 7,500 yen / 50ml 9,500 yen / 100ml 12,400 yen (excluding tax)
Release date: July 22, 2020
@JuicyCouture
#PowerofOui
ABOUT JUICY COUTURE
Juicy Couture is a glamorous, unconventional brand that has attracted the attention of fashionistas who share its cheerful LA style with girls all over the world. Juicy Couture's designs express a couture influence found in the sophisticated Los Angeles lifestyle, with a touch of thrilling surprise. Offering women's, girls', and baby items, handbags, shoes, intimates, swimwear, fragrance, accessories, and jewelry, Juicy Couture has become a global phenomenon, recognized as a casual luxury brand. Juicy Couture Black Label is sold in over 254 Juicy Couture stores and select department stores in approximately 94 countries across North America, Europe, Asia, Latin America, Africa, and the Middle East. Juicy by Juicy Couture, Juicy Couture's sister brand, launched in Spring 2017 and embraces the fun, inherently cool, and energetic spirit that has built the Juicy Couture empire over the past 22 years. The brand's expansion is inspired by the easy, carefree attitude of LA beach culture and offers a wide selection of apparel, handbags, and footwear. In 2006, the brand launched its first fragrance, Juicy Couture, and has expanded to more than 25,000 stores globally. Find us at @JuicyCouture on Facebook, Twitter, Tumblr, Pinterest and Instagram.
▼Juicy Couture We Eau de Parfum Campaign Movie
https://youtu.be/juKtnvcp_UE
▼Juicy Couture Lineup
http://www.kawabe.co.jp/fragrance/Juicy_Couture/index.html
Click here for company press release details
Juicy Couture, the iconic Los Angeles fashion brand, captures the fashionable world of Juicy Couture through its new fragrance, "Oui Eau de Parfum." The innovative "Oui Eau de Parfum" is a captivating fragrance that combines playfulness and boldness.
Who is leading the world? It's Oui (we).
Embodying the complex, multifaceted personality and lifestyle of the modern Juicy Couture girl, We Eau de Parfum is a bold yet soft fragrance that captures a woman's inner strength and buoyant duality of optimism. Crafted for those who are unafraid to let go and are close to their heart, We Eau de Parfum says a bold "oui" to her beliefs in love, adventure, and happiness.
A Juicy girl is always proactive in pursuing her ambitions and leaving her mark, living each day authentically with confidence, purpose, and natural talent.
THE FRAGRANCE
We Eau de Parfum is a captivating fragrance that is both playful and bold. A fruity-floral scent that embodies the complex, multifaceted personality and lifestyle of a Juicy Couture girl.
Sparkling, Juicy Opening
A fresh, sparkling premium top note bursts with a watery lemon accord, evoking the nostalgic aroma of watermelon and lemon juice. Inspired by the latest food trend, the scent of acai tea blends perfectly with fresh pear to create a unique and addictive top note.
Sleek, Floralcy Heart
Enchanting Indian tuberose combines with refined jasmine absolute and sparkling dewy honeysuckle to create a premium floral bouquet, emanating a playful femininity that is at the core of Juicy Couture's DNA.
Complex, Woody Drydown
Rich, shimmering amber resin complements the warmth of the musk, supporting the unique wood accord for an edgy finish that elevates the fragrance.
Campaign Visual
Renowned artist and fashion filmmaker Quentin Jones embodies the brand's creative energy and vitality.
The key visuals feature Devon Windsor, India Graham, Gisele Oliveira, and Lupin Wang, capturing the passionate and playful side of We Eau de Parfum.
THE DESIGN
The We Eau de Parfum bottle is crafted in a modern decanter-style bottle with unique two-tone glass. The combination of soft pink and fiery red-orange is the epitome of femininity. The bottle neck is adorned with a gold chain and features a pendant with the We Eau de Parfum logo, giving it a provocative and playful look. The crystal-like cap gives the bottle an elegant and edgy look.
Juicy Couture Oui Eau de Parfum
30ml 7,500 yen / 50ml 9,500 yen / 100ml 12,400 yen (excluding tax)
Release date: July 22, 2020
@JuicyCouture
#PowerofOui
ABOUT JUICY COUTURE
Juicy Couture is a glamorous, unconventional brand that has attracted the attention of fashionistas who share its cheerful LA style with girls all over the world. Juicy Couture's designs express a couture influence found in the sophisticated Los Angeles lifestyle, with a touch of thrilling surprise. Offering women's, girls', and baby items, handbags, shoes, intimates, swimwear, fragrance, accessories, and jewelry, Juicy Couture has become a global phenomenon, recognized as a casual luxury brand. Juicy Couture Black Label is sold in over 254 Juicy Couture stores and select department stores in approximately 94 countries across North America, Europe, Asia, Latin America, Africa, and the Middle East. Juicy by Juicy Couture, Juicy Couture's sister brand, launched in Spring 2017 and embraces the fun, inherently cool, and energetic spirit that has built the Juicy Couture empire over the past 22 years. The brand's expansion is inspired by the easy, carefree attitude of LA beach culture and offers a wide selection of apparel, handbags, and footwear. In 2006, the brand launched its first fragrance, Juicy Couture, and has expanded to more than 25,000 stores globally. Find us at @JuicyCouture on Facebook, Twitter, Tumblr, Pinterest and Instagram.
▼Juicy Couture We Eau de Parfum Campaign Movie
https://youtu.be/juKtnvcp_UE
▼Juicy Couture Lineup
http://www.kawabe.co.jp/fragrance/Juicy_Couture/index.html
Click here for company press release details
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