Kiehl's, a skincare brand, was founded in 1851 as a small apothecary*1 in a corner of New York's East Village. From a small community of locals seeking beauty and health information, the brand has now expanded to 67 countries. Even after more than 169 years, the company continues to value its community through its annual "Kiehl's LOVES" campaign, held around the world to express its gratitude to its customers. Popular products feature limited-edition designs that blend the culture of each country with Kiehl's identity. This year's theme for Japan is "Summer Festival," a timeless summer tradition that fosters community ties. Limited editions of three of Kiehl's most popular products will be available online on the official online store on July 17th, followed by nationwide launches on July 24th. To celebrate the launch, the company will host an "Online Summer Festival" to get into the summer spirit.
*1 European and American pharmacies *2 Based on Kiehl's Japan sales figures from January to December 2019
■ "Kiehl's LOVES JAPAN" Limited Edition
Three of Kiehl's No. 1*1 products, popular items that continue to be loved by customers, are now available in limited edition packaging that evokes the excitement of Japan's lively summer festivals!
When we think of childhood summer memories in Japan, many of us will think of summer festivals with family and loved ones. The sounds of drums heard at festival venues and the spectacular fireworks that explode into the sky are traditional Japanese events that bring back fond memories when we close our eyes. Based on the theme of Japan's lively "summer festivals," three popular products have been released in limited editions featuring unique icons that express the essence of Japan, such as a Bon Odori dance venue and a Shiba Inu dog wearing a yukata. The designs will make you feel the summer just by looking at them.
・(Left) Kiehl's Calendula*2 Toner
・(Middle) Kiehl's Cream UFC
・(Right) Kiehl's DS Clearly White Brightening Essence
*1 Based on Kiehl's Japan sales results from January to December 2019
*2 Calendula officinalis, calendula officinalis flower extract (skin conditioning)
Customers who spend over 12,000 yen (excluding tax), including the "Kiehl's LOVES JAPAN" limited edition, will receive an original tumbler as a gift.
*Sets are included. Offer is on a first-come, first-served basis and ends when stocks last.
■Kiehl's proposes a new way to enjoy summer! "Kiehl's LOVES JAPAN" "Online Summer Festival" is being held
The "Online Summer Festival" will be held from July 17th on a special page on the official Kiehl's online store. The special page has a unique design that expresses traditional Japanese summer festivals, and when you visit the site, you will experience nostalgic summer festival music playing and fireworks being launched, making you feel as if you are actually at a summer festival venue. There are also two types of summer-appropriate game content based on popular Kiehl's products. When you complete each game, you will receive an exclusive code that can be used to receive a mini sample of each product according to your score. *Limited quantities
The "Online Summer Festival" is filled with the hope that people will have a fun time, while recalling the summer memories that remain in their memories, even though summer festivals have been canceled one after another this year.
1. "Calendula*1 Toner Octopus Rescue Game"
A game in which you pour Calendula*1 Toner on heat-heated octopus characters that pop their heads out of holes one after another to cool them down in a healthy way. The challenge is to see how long you can cool them down within the time limit.
[Product featured in the game: Calendula*1 Toner]
With a refreshing feel, it helps to alleviate sunburn and redness caused by UV rays, which are particularly troublesome in the summer, and to improve enlarged pores, leading to healthy, cool skin. *1 Calendula officinalis, calendula officinalis flower extract (skin conditioning ingredients)
2. "Deliver Moisture to Lady! Cream UFC Delivery Game"
In this game, you must squeeze through gaps in a food stall packed with characters to deliver Cream UFC to a tired, rough-faced lady, helping to make her skin plump and hydrated. Your mission is to accurately navigate through various obstacles and deliver the cream to the lady as quickly as possible.
[Product featured in the game: Kiehl's Cream UFC]
With a light, lotion-like texture, it locks in moisture and leaves skin feeling plump.
[Event Period] Friday, July 17th - Friday, August 7th
[URL] https://www.kiehls.jp/product/loves-japan-edition-2020/e-natsumatsuri/
* Site opens Friday, July 17th
* Game perks are limited in quantity and will end once they are gone.
Kiehl's Cream UFC
Kiehl's No. 1*1 cream. With a light, emulsion-like texture, it leaves skin feeling plump and hydrated*2. Its smooth texture blends seamlessly into the skin, making it suitable for a variety of skin types, regardless of the season. Formulated with olive-derived squalane*3, it delivers moisture to the skin, supporting the moisture barrier and locking in moisture. This moisturizing cream sells one every five seconds*4 worldwide. *1 Based on Kiehl's Japan sales figures from January to December 2019 *2 Firmness *3 Moisturizing ingredients *4 Based on Kiehl's sell-ins worldwide from January to December 2018 (according to Kiehl's research) Product Name: Kiehl's Cream UFC "Kiehl's LOVES JAPAN" Limited Edition Contents: Price: 27g ¥2,500 (excl. tax) / 49g ¥4,000 (excl. tax) / 123g ¥7,200 (excl. tax) How to Use: After washing your face in the morning and evening, and after toning your skin with lotion and serum, apply a pearl-sized amount (approximately 8mm) to your entire face.
Release date: Official online store pre-release Friday, July 17th, 2020 / Nationwide release Friday, July 24th
Summer dryness care
In the summer, air conditioning and sweat can cause inner dryness in the skin. That's why in the summer, apply the cream in five spots on both cheeks, nose, forehead and chin, then gently spread it over the entire face. This will create a moisture barrier across the entire face, leading to healthy skin that is less prone to dryness.
Kiehl's Herbal Toner CL Alcohol-Free
Kiehl's No. 1*1 lotion contains calendula*2 petals, known as the skin's guardian. The benefits of calendula*2 soothe and gently condition skin that is prone to seasonal and environmental changes, sensitive skin*3, and skin affected by UV rays. Achieve healthy, trouble-free skin in any season.
*1 Based on Kiehl's Japan sales figures from January to December 2019 *2 Calendula officinalis, calendula officinalis flower extract (skin conditioning ingredients) *3 This does not guarantee that all people will not experience problems
Product name: Kiehl's Herbal Toner CL Alcohol-Free
"Kiehl's LOVES JAPAN" Limited Edition
Volume/Price: 125mL 2,500 yen (excl. tax) / 250mL 4,000 yen (excl. tax) / 500mL 6,800 yen (excl. tax)
How to use: After washing your face, soak a cotton pad with a generous amount and gently apply from the center of your face outwards in a wiping motion. Release Date: Official Online Store Pre-release: Friday, July 17, 2020 / Nationwide Release: Friday, July 24, 2020 For skin troubles caused by summer masks: Summer is a time of active sebum production, and with masks constantly being worn due to poor breathability, skin is more susceptible to irritation caused by friction from the mask. Formulated with calendula petals, long known as the "skin's guard," Calendula Toner gently conditions damaged skin. Apply a generous amount of Calendula Toner to a cotton pad and use it as a cotton pack, focusing on problem areas, to deliver the toner's benefits. Daily use will lead to healthy, trouble-free skin. Its non-comedogenic formula*1 is less likely to cause acne, so it can be used safely even by those with sensitive skin*2.
*1 This does not mean that all users will not develop comedones (acne-causing substances). *2 This does not mean that all users will be free from skin problems.
Kiehl's DS Clearly White Brightening Essence [Quasi-drug]
This clear serum, a quasi-drug, is a long-selling product in the DS line of dermatological skincare, now in its ninth year. Based on scientific and herbal knowledge, and in collaboration with dermatological experts, it pursues effectiveness and safety. It prevents blemishes while providing clarity and moisture, leaving skin looking fresh and radiant. Its unique, transparent formula is unmatched and has never been altered since its creation, resulting in a trusted product that continues to be loved by many as its fan base continues to grow.
*Suitable for those with sensitive skin. (This does not guarantee that skin problems will not occur in all people.) *Allergy tested (This does not guarantee that allergies will not occur in all people.)
Product name: Kiehl's DS Clearly White Brightening Essence
"Kiehl's LOVES JAPAN" limited edition
Volume and price: 30mL 7,200 yen / 50mL 10,000 yen
How to use: After toning your skin with lotion, apply an appropriate amount (1 dropper) to your skin. Release date: Official online store pre-sale: Friday, July 17th, 2020 / Nationwide release: Friday, July 24th
■ Keep your summer skin healthy and vibrant! Win three popular products!
“Online Summer Festival” Limited Retweet Campaign
While the “Online Summer Festival” is being held on the special website, we will be holding a retweet campaign on Twitter where we will give away a limited edition "Kiehl's LOVES JAPAN" to 50 people only. Don't miss this opportunity to enjoy summer skin care with Kiehl's.
[Event period] Friday, July 17th - Friday, August 7th
[Giveaway contents]
"2020 Kiehl's LOVES JAPAN" Limited Edition
Kiehl's Herbal Toner CL Alcohol-Free / Kiehl's Cream UFC
[How to participate]
1. Follow Kiehl's official Twitter account (@KiehlsJP)
2. Retweet the target campaign tweet from Kiehl's official account (@KiehlsJP)
3. Winners will be notified by direct message from Kiehl's official account (@KiehlsJP)
■About Kiehl's
Kiehl's is a skincare brand founded in 1851 as an apothecary*1 in New York. Currently, the company has stores all over the world, and continues to provide customers with skin care, body care, and hair care products that pursue effectiveness and safety, based on carefully selected natural ingredients from around the world and the scientific and herbal knowledge that has been passed down since the company's founding. Since its founding, Kiehl's has had the mission of "contributing not only to profit but also to the betterment of local communities and people's lives," and has been providing high-quality products and services, as well as engaging in charity activities. *1 Dispensing pharmacies in Europe, the US, and other countries.
■Kiehl's Official Social Media
Instagram: @kiehlsjp
Twitter: kiehlsjp
Click here for company press release details
*1 European and American pharmacies *2 Based on Kiehl's Japan sales figures from January to December 2019
■ "Kiehl's LOVES JAPAN" Limited Edition
Three of Kiehl's No. 1*1 products, popular items that continue to be loved by customers, are now available in limited edition packaging that evokes the excitement of Japan's lively summer festivals!
When we think of childhood summer memories in Japan, many of us will think of summer festivals with family and loved ones. The sounds of drums heard at festival venues and the spectacular fireworks that explode into the sky are traditional Japanese events that bring back fond memories when we close our eyes. Based on the theme of Japan's lively "summer festivals," three popular products have been released in limited editions featuring unique icons that express the essence of Japan, such as a Bon Odori dance venue and a Shiba Inu dog wearing a yukata. The designs will make you feel the summer just by looking at them.
・(Left) Kiehl's Calendula*2 Toner
・(Middle) Kiehl's Cream UFC
・(Right) Kiehl's DS Clearly White Brightening Essence
*1 Based on Kiehl's Japan sales results from January to December 2019
*2 Calendula officinalis, calendula officinalis flower extract (skin conditioning)
Customers who spend over 12,000 yen (excluding tax), including the "Kiehl's LOVES JAPAN" limited edition, will receive an original tumbler as a gift.
*Sets are included. Offer is on a first-come, first-served basis and ends when stocks last.
■Kiehl's proposes a new way to enjoy summer! "Kiehl's LOVES JAPAN" "Online Summer Festival" is being held
The "Online Summer Festival" will be held from July 17th on a special page on the official Kiehl's online store. The special page has a unique design that expresses traditional Japanese summer festivals, and when you visit the site, you will experience nostalgic summer festival music playing and fireworks being launched, making you feel as if you are actually at a summer festival venue. There are also two types of summer-appropriate game content based on popular Kiehl's products. When you complete each game, you will receive an exclusive code that can be used to receive a mini sample of each product according to your score. *Limited quantities
The "Online Summer Festival" is filled with the hope that people will have a fun time, while recalling the summer memories that remain in their memories, even though summer festivals have been canceled one after another this year.
1. "Calendula*1 Toner Octopus Rescue Game"
A game in which you pour Calendula*1 Toner on heat-heated octopus characters that pop their heads out of holes one after another to cool them down in a healthy way. The challenge is to see how long you can cool them down within the time limit.
[Product featured in the game: Calendula*1 Toner]
With a refreshing feel, it helps to alleviate sunburn and redness caused by UV rays, which are particularly troublesome in the summer, and to improve enlarged pores, leading to healthy, cool skin. *1 Calendula officinalis, calendula officinalis flower extract (skin conditioning ingredients)
2. "Deliver Moisture to Lady! Cream UFC Delivery Game"
In this game, you must squeeze through gaps in a food stall packed with characters to deliver Cream UFC to a tired, rough-faced lady, helping to make her skin plump and hydrated. Your mission is to accurately navigate through various obstacles and deliver the cream to the lady as quickly as possible.
[Product featured in the game: Kiehl's Cream UFC]
With a light, lotion-like texture, it locks in moisture and leaves skin feeling plump.
[Event Period] Friday, July 17th - Friday, August 7th
[URL] https://www.kiehls.jp/product/loves-japan-edition-2020/e-natsumatsuri/
* Site opens Friday, July 17th
* Game perks are limited in quantity and will end once they are gone.
Kiehl's Cream UFC
Kiehl's No. 1*1 cream. With a light, emulsion-like texture, it leaves skin feeling plump and hydrated*2. Its smooth texture blends seamlessly into the skin, making it suitable for a variety of skin types, regardless of the season. Formulated with olive-derived squalane*3, it delivers moisture to the skin, supporting the moisture barrier and locking in moisture. This moisturizing cream sells one every five seconds*4 worldwide. *1 Based on Kiehl's Japan sales figures from January to December 2019 *2 Firmness *3 Moisturizing ingredients *4 Based on Kiehl's sell-ins worldwide from January to December 2018 (according to Kiehl's research) Product Name: Kiehl's Cream UFC "Kiehl's LOVES JAPAN" Limited Edition Contents: Price: 27g ¥2,500 (excl. tax) / 49g ¥4,000 (excl. tax) / 123g ¥7,200 (excl. tax) How to Use: After washing your face in the morning and evening, and after toning your skin with lotion and serum, apply a pearl-sized amount (approximately 8mm) to your entire face.
Release date: Official online store pre-release Friday, July 17th, 2020 / Nationwide release Friday, July 24th
Summer dryness care
In the summer, air conditioning and sweat can cause inner dryness in the skin. That's why in the summer, apply the cream in five spots on both cheeks, nose, forehead and chin, then gently spread it over the entire face. This will create a moisture barrier across the entire face, leading to healthy skin that is less prone to dryness.
Kiehl's Herbal Toner CL Alcohol-Free
Kiehl's No. 1*1 lotion contains calendula*2 petals, known as the skin's guardian. The benefits of calendula*2 soothe and gently condition skin that is prone to seasonal and environmental changes, sensitive skin*3, and skin affected by UV rays. Achieve healthy, trouble-free skin in any season.
*1 Based on Kiehl's Japan sales figures from January to December 2019 *2 Calendula officinalis, calendula officinalis flower extract (skin conditioning ingredients) *3 This does not guarantee that all people will not experience problems
Product name: Kiehl's Herbal Toner CL Alcohol-Free
"Kiehl's LOVES JAPAN" Limited Edition
Volume/Price: 125mL 2,500 yen (excl. tax) / 250mL 4,000 yen (excl. tax) / 500mL 6,800 yen (excl. tax)
How to use: After washing your face, soak a cotton pad with a generous amount and gently apply from the center of your face outwards in a wiping motion. Release Date: Official Online Store Pre-release: Friday, July 17, 2020 / Nationwide Release: Friday, July 24, 2020 For skin troubles caused by summer masks: Summer is a time of active sebum production, and with masks constantly being worn due to poor breathability, skin is more susceptible to irritation caused by friction from the mask. Formulated with calendula petals, long known as the "skin's guard," Calendula Toner gently conditions damaged skin. Apply a generous amount of Calendula Toner to a cotton pad and use it as a cotton pack, focusing on problem areas, to deliver the toner's benefits. Daily use will lead to healthy, trouble-free skin. Its non-comedogenic formula*1 is less likely to cause acne, so it can be used safely even by those with sensitive skin*2.
*1 This does not mean that all users will not develop comedones (acne-causing substances). *2 This does not mean that all users will be free from skin problems.
Kiehl's DS Clearly White Brightening Essence [Quasi-drug]
This clear serum, a quasi-drug, is a long-selling product in the DS line of dermatological skincare, now in its ninth year. Based on scientific and herbal knowledge, and in collaboration with dermatological experts, it pursues effectiveness and safety. It prevents blemishes while providing clarity and moisture, leaving skin looking fresh and radiant. Its unique, transparent formula is unmatched and has never been altered since its creation, resulting in a trusted product that continues to be loved by many as its fan base continues to grow.
*Suitable for those with sensitive skin. (This does not guarantee that skin problems will not occur in all people.) *Allergy tested (This does not guarantee that allergies will not occur in all people.)
Product name: Kiehl's DS Clearly White Brightening Essence
"Kiehl's LOVES JAPAN" limited edition
Volume and price: 30mL 7,200 yen / 50mL 10,000 yen
How to use: After toning your skin with lotion, apply an appropriate amount (1 dropper) to your skin. Release date: Official online store pre-sale: Friday, July 17th, 2020 / Nationwide release: Friday, July 24th
■ Keep your summer skin healthy and vibrant! Win three popular products!
“Online Summer Festival” Limited Retweet Campaign
While the “Online Summer Festival” is being held on the special website, we will be holding a retweet campaign on Twitter where we will give away a limited edition "Kiehl's LOVES JAPAN" to 50 people only. Don't miss this opportunity to enjoy summer skin care with Kiehl's.
[Event period] Friday, July 17th - Friday, August 7th
[Giveaway contents]
"2020 Kiehl's LOVES JAPAN" Limited Edition
Kiehl's Herbal Toner CL Alcohol-Free / Kiehl's Cream UFC
[How to participate]
1. Follow Kiehl's official Twitter account (@KiehlsJP)
2. Retweet the target campaign tweet from Kiehl's official account (@KiehlsJP)
3. Winners will be notified by direct message from Kiehl's official account (@KiehlsJP)
■About Kiehl's
Kiehl's is a skincare brand founded in 1851 as an apothecary*1 in New York. Currently, the company has stores all over the world, and continues to provide customers with skin care, body care, and hair care products that pursue effectiveness and safety, based on carefully selected natural ingredients from around the world and the scientific and herbal knowledge that has been passed down since the company's founding. Since its founding, Kiehl's has had the mission of "contributing not only to profit but also to the betterment of local communities and people's lives," and has been providing high-quality products and services, as well as engaging in charity activities. *1 Dispensing pharmacies in Europe, the US, and other countries.
■Kiehl's Official Social Media
Instagram: @kiehlsjp
Twitter: kiehlsjp
Click here for company press release details
The press releases featured in this article have been provided by PR TIMES Inc. and are reproduced verbatim. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. directly (https://prtimes.jp/).
