The FASHION HEADLINE editorial team introduces the breads they're currently interested in [This Week's Bread]. For the 20th installment, they've picked out Ginza Kimuraya, a well-known, long-established store.

Ginza Kimuraya

Ginza Kimuraya is famous for its Sakadane Anpan (Sakadane Anpan). It has been 150 years since Bun'eido, the predecessor of the Kimura family, was founded in 1869. Located in a prime location in the heart of Ginza, this anpan from the venerable Kimuraya has been passed down for over 140 years, from 1874 to the present day.

There are many different types of Sake-dane Anpan, such as Sakura An, Shiro An, and Uguisu An, but today we will introduce a special Anpan that can only be purchased at Isetan Shinjuku.




"Honey Black Bean Anpan" (201 yen), "Brown Sugar Soybean Flour Anpan" (191 yen)Both exclusive to Isetan Shinjuku
Of the many varieties of anpan available, the "Honey Black Bean Anpan" is highly recommended. The glossy black beans peeking out from the depths of the cross-cut bun are so densely packed that they almost spill out when you crack it open, giving it a luxurious feel. This cross-section conveys that feeling. That's why it's so heavy despite its small size. The sweet, fluffy black beans, which give off a mellow honey aroma even before you put it in your mouth, blend perfectly with the moist sake-dane dough, which has a subtle hint of brown sugar. This unique anpan has a refined flavor that you definitely want to try.

Left: "Honey Black Bean Anpan," Right: "Brown Sugar Soybean Bean Pan"
The "Brown Sugar Soybean Bean Pan" is a perennial favorite at Isetan Shinjuku. This Japanese-style anpan is a must-try for kinako lovers, with a fragrant, crunchy texture accented by a mix of brown sugar syrup and kinako paste, and corn flakes, which are rare for an anpan.




"Snowman" (301 yen)
Available until December 25th
The adorable "Snowman" is a limited-edition Christmas bread made from soft, slightly sweet white dough in the shape of a snowman. Its appearance is so cute that it's almost a shame to eat it, but inside, it's stuffed with two flavors: custard cream in the head and chocolate cream in the belly, making it a winter luxury that will satisfy your cravings.

Custard cream on top, chocolate cream on the bottom.




"Melting Curry Naan" (291 yen)
Soft, fluffy, white, and large, the "Melting Curry Naan" is a Ginza Kimuraya masterpiece known only to those in the know and has many loyal fans. The curry filling, wrapped in soft French pastry, is rich and melt-in-your-mouth, and packed with ingredients like minced meat, carrots, and onions, creating a satisfying, spicy yet sweet flavor that's sure to become addictive. When eating at home, toasting it in the toaster makes the breadcrumbs on top even crispier, making it even more filling. One portion is enough to fill you up and leave you feeling satisfied.

Packed with spicy curry.


All prices in this article include tax.