I.T.O (International Tasty Offer), the first roast beef specialty store run by Ito Ham, a long-established manufacturer of ham and sausages, will open on February 13th on the food floor in the basement of the main building of Nihonbashi Mitsukoshi Main Store.






I.T.O is a specialty store that offers suggestions dedicated to allowing customers to fully enjoy roast beef, backed by Ito Ham's many years of experience. With a wide lineup ranging from classic to creative dishes, you can enjoy authentic flavors that bring out the full flavor of each cut of beef in the comfort of your home or office via takeout.

All of our roast beef is prepared using the "vacuum cooking method," where the surface of the beef is seared in the oven, then each piece is vacuum-packed and slowly cooked at a low temperature. Once you've tried our roast beef, you'll never forget it, as it retains the flavor of the beef and the spices and is brimming with juices!

I.T.O always has around eight different types of exquisite menu items available. Here, we'll introduce some of the dishes from that menu.



Luxurious Roast Beef Made with Rare Cuts, Pave Style, ¥810 (tax included) (100g)

This is the signature dish you'll want to try at I.T.O. Made with rare cuts—only 2-3kg of each cow—it's diced to preserve the meat's natural flavor and texture. Chew it thoroughly and savor every last bit. By the way, "pave" means "cobblestone."




◼️ Ito Brand Beef Roast Beef


Ito Wagyu Roast Beef (Thigh) ¥2,160 (tax included) (100g)

This luxurious roast beef, made with carefully selected Kyushu beef rated grade 4 or higher and named after the "Ito" brand. In addition to thigh, the lineup also includes rare cuts that are hard to find, such as tomosankaku, shinshin, kamenoko, and ichibo, so you can enjoy comparing the finest cuts, which is something you can only enjoy at a specialty store.




◼️ The luxury of enjoying premium roast beef in sushi


Ito Wagyu Roast Beef Sushi 1,350 yen (tax included) (5 pieces)

This "Roast Beef Sushi" uses original Kyushu Kuroge Wagyu beef. The roast beef is cut large enough to cover the rice, and is of an exquisite thickness! The horseradish topping matches the umami of the wagyu beef, creating a unique, golden balance that brings out the flavors of each other in this sushi. A dish that leaves you feeling extremely satisfied with just one bite.




◼️ Perfect for office lunches! A bowl packed with deliciousness


Luxurious Roast Beef Bowl Using Rare Cuts (with a Runny Soft-Boiled Egg) 1,080 yen including tax

This roast beef bowl is an arrangement that you could only get at a specialty restaurant. It is luxuriously presented with rare cuts of roast beef called Tomosankaku, and topped with a runny soft-boiled egg. A perfect marriage of meat, egg yolk, original sauce, and white rice! 




◼️ It's like whipped cream! Served with soft and smooth mashed potatoes.


Luxurious roast beef steak cut made with rare cuts, topped with mashed potatoes, 783 yen including tax

This also uses the rare Tomo Sankaku cut. This cut is known for its tenderness, so by cutting it into a thick steak, you can enjoy both its flavor and its satisfying texture. The whipped cream-like mashed potatoes are beautiful!




◼️ A sparkling salad perfect as an aperitif


Bijou Salad (Roast Beef & Avocado) Made with Rare Cuts - ¥432 (tax included) (per serving)

The expertise of a specialty restaurant is evident in how they transform roast beef into a jewel-like salad. The sparkling jelly is enhanced with the umami of chicken and vegetables, which enhances the flavor of the ingredients. It pairs well with alcohol and is a perfect addition to any table, whether you're entertaining guests or at a home party.




◼️ The double texture of tender beef and crunchy vegetables


Luxurious Roast Beef Roll (made with rare cuts) 270 yen (tax included) (1 piece)


Here's a finger food recommended for parties! The "Luxurious Roast Beef Roll" is made with tender, crisp roast beef wrapped around raw vegetables. The double texture of moist meat and crunchy raw vegetables is addictively delicious. You can also eat it with rock salt to taste.

In addition to the items introduced this time, I.T.O. offers a wide selection of creative roast beef dishes prepared by a "meat specialist." Be sure to find your favorite dish from the extensive lineup.