Nihonbashi Mitsukoshi Main Store is holding a pop-up event called "Valentine's Gift Collection" at the New York Runway on the second floor of the main building, themed around "gifts you'd want to give to yourself or a female friend on Valentine's Day." Items from three popular brands for girls who are sensitive to "cute" things - Philly chocolate, vebet, and PUPUTIER - will be available for a limited time until February 14th.

Philly Chocolate

Philly Chocolate is popular for its photogenic designs, known as "fashionable gift chocolates." The brand image photo above is also designed to look like a fashion brand.

Philly Chocolate's unique image is wonderful. Our top recommendation this time is the "Nyanynynynynyon Box," a collaboration with Sanrio character Nyanynynyon.



Philly Chocolate "Nyanny Nyennynyeon Box" (4,104 yen including tax)
©1984, 2019 SANRIO CO., LTD. APPROVAL NO.S594475

This charming chocolate box is sure to have you reaching for it, thinking it's so cute! And the chocolates inside are just as cute...! But don't be fooled by the chocolate's cute appearance! The couverture chocolate used is 100% Valrhona chocolate, a French company renowned for its high-quality chocolate. You can enjoy a rich, full-bodied flavor. This is a dish that will make you feel happy whether you look at it or eat it.

Also available is a "plate necklace" inspired by the gold plating on the packaging! 



Philly Chocolate "Plate Necklace" (¥6,480 including tax)


Philly Chocolate products will also be available at the Mitsukoshi Online Store from 10:00 AM on February 6th! 

vebet / PUPUTIER

Bebeto "Earrings" (¥10,380 including tax)


Sweets are nice, but if you have a fashion sense that matches yours, why not give them some jewelry they can wear every day like a talisman? 

Bebeto's simple yet striking silver rings feature an improved fit with the wide rings that have been popular since last season! They fit naturally on the finger and are easy to pair with any style. PUPUTIER, which specializes in jewelry inspired by nature and plants, is introducing their "Harmony Earrings," featuring natural stones adorning the hoop.



Bebetto "Ring" (12,096 yen including tax)


Puputee "Harmony Earrings" (9,288 yen including tax / top left of photo)


Petite "Harmony Earrings" (9,600 yen each, tax included)



Treat yourself on Valentine's Day, or give a little surprise chocolate to a friend. Be sure to find such a gift at this pop-up event, "Valentine's Gift Collection."