The 5th Miyoshikai Taste and Technique Competition, where traditional and innovative flavors that live in Nihonbashi compete, will be held at Nihonbashi Mitsukoshi Main Store from October 31st to November 6th.

The 5th Miyoshikai Taste and Technique Competition is an event where you can enjoy the special flavors provided by the Miyoshikai, the youth division of the Nihonbashi area food and beverage industry association, which was established in April 1959 and brings together long-established and new establishments to deepen their interactions and protect the flavors of Nihonbashi, while also actively working to revitalize the area.







In addition to sales, a dine-in menu will also be available at the venue. One of the highlights of this event is watching chefs demonstrate their cooking techniques right in front of you. The event will feature the "All-You-Can-Eel Unagi Chazuke Gozen" (available until November 2nd) featuring the collaboration of renowned eel restaurants Unagi Kappo Oedo, Nihonbashi Unagi Izumoya, and Takashimaya, as well as the "Edomae Sushi Tuna Nigiri Set" (available from November 3rd to November 6th) featuring the collaboration of renowned sushi restaurants Shino Sushi, Funa Sushi, Yoshino Sushi Honten, and Hebi no Ichi Honten.

This tuna nigiri set, available for takeout, uses the same ingredients from four renowned sushi restaurants, each generously recreating their signature flavors, allowing for an extravagant taste comparison experience.


This year, a spectacular gathering of special flavors from renowned restaurants across a broad range of categories, from new and established establishments that have been loved and nurtured in the Nihonbashi area, will be held.

For information on other participating shops, please click here.