Hublot will be holding a limited-time pop-up event, "The Art of Fusion - A fusion of different materials and ideas," on the first-floor stage of the main building of Nihonbashi Mitsukoshi Main Store from August 14 to August 27, 2024.

Venue image/Courtesy of HUBLOT
In a space that embodies the brand's concept of "Art of Fusion," visitors can see a variety of exquisite timepieces, from the latest models released this year and rare high-complication models to classic collections such as the Big Bang and Classic Fusion.

HUBLOT "Big Bang MP-11 14 Day Power Reserve Water Blue Sapphire" / Courtesy of HUBLOT
In addition, this event will offer special content such as a demonstration by Hublot's watchmakers of disassembling and assembling the first and latest models of the "Unico" chronograph movement, which is developed and manufactured in-house, as well as an exhibition of materials such as Hublot's proprietary "18K Magic Gold."

HUBLOT "MP-10 Tourbillon Weight Energy System Titanium" / Courtesy of HUBLOT