"JAPAN SENSES" at Isetan Shinjuku will begin on October 31st. Various in-store events will be held on the 5th floor of the main building, and special items will be available only during this period. Here's a roundup of the highlights.

Encounter Japanese Techniques at the Event

Center Park/The Stage #5 will host "Japonisme: Emmanuel Sammartino Weaves French Spirit and Traditional Japanese Beauty" from October 31st to November 6th. To commemorate 160 years of friendship between Japan and France, this event will feature art direction by top French makeup artist and renowned florist Emmanuel Sammartino, showcasing traditional Japanese crafts, including Kamakura carving and Nishijin weaving, proposing a new style for traditional Japanese crafts. Niyodo, a long-established Kamakura carving maker with a tradition of approximately 800 years, has released a new brand, niyodo design, which, together with brand designer Mitsuhashi Kamayu, has created a line of beautiful pieces that incorporate French culture using techniques passed down since the Kamakura period. They will be releasing clutch bags using traditional French haute couture embroidery and pendants created in collaboration with Emmanuelle.

A collaborative pendant between niyodo design and Emmanuelle: "Médaillon Marie" (45,000 yen) *Chain sold separately

Accessory brand Matsuyoi will be showcasing an innovative corsage created by Emmanuelle and popular artist Yukiko Harada. The corsage uses fabric woven specially for this event by KYOGO, a Kyoto Nishijin textile manufacturer with one of the oldest histories among Japan's traditional crafts, and its beautiful and delicate appearance is captivating.

Matsuyoi and Emmanuel Collaboration Corsage "Primaflora" (¥48,000 each)





Woodworker Hiroyuki Watanabe will be showcasing a tray with beautiful wood grain (17,000 yen) and a curry spoon and pasta fork (2,800 yen each) that are soft to the touch and lightweight. Each piece, crafted by searching for the perfect shape and inspecting it by hand, features a unique wood grain. Also not to be missed is the "MARUNI60" armchair (135,000 yen), available only during this period.

Hiroyuki Watanabe tray (17,000 yen/approximately 28cm diameter), curry spoon, and pasta fork (2,800 yen each)


Maruni Wood Industry's "MARUNI60 Oak Frame" "1-Seater" (¥135,000)  

Special Things You Can Only Find Here

"POSTEXTILE," which combines the innovative sensibilities of textile design company pole-pole with the technology of Yamanashi Prefecture Textile Finishing Co., Ltd., offers a lineup of cushion covers (¥12,000), pouches (¥7,000), pen cases (¥3,000), and bags (¥22,000). The products are designed and directed by pole-pole, and the fabric is produced by Yamanashi Prefecture Orimono Soritsu using a process called "needle punching." Needle punching is a process in which materials are pierced with a needle to intertwine them, giving the fabric a thousand different looks through the combination, arrangement, and color of the materials.
POSTEXTILE cushion cover (¥12,000), bag (¥22,000), pouch (¥7,000), pencil case (¥3,000)




Maruni Wood Industry has been releasing the "HIROSHIMA" series since 2008, in collaboration with world-renowned product designer Naoto Fukasawa as a development partner. Ten years after its release, the HIROSHIMA armchair, beloved around the world as a Japanese masterpiece, will also be featured during this period. Reflecting the Japanese aesthetic sense toward wood and the techniques that have been used to utilize it in everyday life, the chair features an oil finish that closely resembles its natural texture, making it a renowned piece worthy of being a "lifelong staple."

Maruni Wood Industry's "HIROSHIMA Armchair"
Nabeshima Dantsu, a rug woven using traditional techniques in Saga City, Saga Prefecture, will be unveiling a premium carpet that reproduces a pattern actually used in the late Edo period. The defining feature of Nabeshima Dantsu is that it is made entirely from cotton, and carpets made entirely from cotton, from warp and weft to interwoven threads, are said to be extremely rare even around the world. Carpets that have been revived from the Edo period to the present day have been beautifully elevated into sophisticated rugs that match a modern worldview.


"Checkered Border with Double Thunder Design" (1.1 million yen / approx. 91 x 195 cm / 100% cotton)