LOEWE has released a capsule collection inspired by legendary British designer William Morris (1834-1896). Sales began at LOEWE boutiques nationwide on November 15th, with a pop-up event being held at The Stage on the first floor of the main building of Isetan Shinjuku from the 15th to the 21st.

William Morris was a textile designer, artist, and writer. LOEWE Creative Director Jonathan Anderson praised him as a creator who has had a huge influence since the 1960s and who creates modern works. For this collection, Loewe received permission to access the Morris & Co. archives, selecting four prints that Anderson himself created as wallpaper and fabric designs between 1874 and 1883: "Strawberry Thief," "Forest," "Acanthus," and "Honeysuckle." The Loewe design team has reimagined these prints on everything from clothing to accessories, including iconic bags like the "Puzzle" and "Hammock." A standout feature in the collection is an orange calfskin leather tote bag silkscreened with the chair that first introduced Anderson to Morris. The pop-up store, decorated with Morris archive prints, will feature pieces from the digital lookbook, which was shot at Standen House, a historic building in West Sussex, England, which is decorated with Morris carpets, fabrics, and wallpaper. The three items, the multi-colored "Hammock Small Bag" (297,000 yen), "Puzzle Small Zip Wallet" (69,000 yen), and "Puzzle Zip Around Wallet" (105,000 yen), will be available exclusively at Isetan Mitsukoshi.

In commemoration of this capsule collection event, a campaign will also be held to give away smartphone wallpapers for a limited time. Visitors to the pop-up store will be able to download the "Strawberry" wallpaper, and those who become friends with Loewe Japan's official LINE account will be able to download the "Forest" wallpaper, both for a limited time. (*Strawberry will be available during the event period, and Forest will be available from November 1st to December 31st.) Anderson, who visited the pop-up store on the 15th, said, "I wanted to present the print as a new interpretation of camouflage. Morris started his career from a rebellious position, so I wanted to express in the collection what would be created if Morris and punk, which is symbolic of the 70s and 80s, came together."