Isetan Shinjuku will host a pop-up event called "Yukata Stylist Made" at The Stage on the first floor of the main building from June 19th to 25th, featuring yukata designs by 10 of Japan's top stylists. (After the event, the designs will be available at the Kimono section on the seventh floor of the main building.) Fashion Headline will be conducting interviews with 10 stylists in a relay format. This time, we'll be featuring Atsushi Okubo, a leading figure in the stylist world. Having seen yukata-wearing people up close, Okubo expresses a classic yet simple "chic style." The model is Shintaro Matsukura, a current kickboxer (affiliated with Banling Bay Spirit). His well-trained physique, combined with a yukata and loincloth, creates a dignified look. What Japanese dyeing and weaving techniques did you incorporate into this collection? Why did you choose them?

I asked the craftsman to recreate the pattern of a vintage shirt I owned. I didn't want a simple checkered pattern, so I used the traditional dyeing technique of "chusen" to recreate a pale checkered pattern that makes use of the bleeding of the colors.

--What is the difference between your main job as a stylist and designing clothing (in this case, yukata)?

To me, there is no difference between styling and designing clothing.

--What challenges did you face when actually creating a yukata, or were there any new discoveries you made?

Matching the pattern of the yukata with the pattern of the obi.

--What traditional Japanese techniques would you like to incorporate into styling and design in the future?

I would like to incorporate traditional Japanese patterns into aloha shirts.

--What kind of man do you think looks best in a yukata?

A kabuki actor.

--Which domestic or international designer would you like to have design a yukata for?

Takeo Kikuchi.

--What is your most memorable memory of going out in a yukata? Also, what are some situations or spots you would recommend?

I was given my first yukata as a gift last year, but due to the nature of my work, I have yet to go out in one.


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Born in 1955. After working for an apparel manufacturer, he began working as a stylist for Heibonsha Publishing's (now Magazine House) magazines "POPEYE" and "an an". Since 1981, he has worked as a freelance stylist, mainly for advertising such as commercials and posters. He currently works in a wide range of fields, from styling musicians and actors to music videos and stage costumes.