Isetan Shinjuku will host a pop-up event called "STYLIST MADE" featuring yukata designs by 10 of Japan's top stylists at The Stage on the 1st floor of the main building from June 19th to 25th. (After the event, the designs will be available at the Kimono section on the 7th floor of the main building.) Fashion Headline interviewed 10 stylists! We'll be introducing them in a relay format. This time, we'll be featuring Yasuhiro Watanabe. At first glance, the yukata appears to have a border pattern, but it's actually decorated with small horse motifs all over. While modern, the dyeing techniques are authentic, offering basic yukatas that are wardrobe-friendly. --What Japanese dyeing and weaving techniques did you incorporate for this collection? And why did you choose them? --Chusen dyeing (dyeing with dyeing dyeing). Because it's a classic and traditional technique. --What's the difference between your main job as a stylist and designing clothing (in this case, yukata)?

They're completely different. First of all, the starting points are different. To put it in perspective, styling is a DJ, design is music composition.

--What challenges did you face when actually creating yukata, and if you made any new discoveries?

Yukata are simple, yet bold. I felt they had a lot of energy.

--What traditional Japanese techniques would you like to incorporate into styling and design in the future?

I need to study and pass on the traditions of my own country.

--What do you think is the ideal man who suits a yukata best?

7:3 hairstyle, pomade, medium build.

--Which Japanese or international designer would you like to have design a yukata for you?

Dries Van Noten, Thom Browne, Rick Owens

--What is the most memorable memory of going out in a yukata? Also, what are some recommended situations and spots?

I want people to enjoy yukata in their daily lives, without thinking of it as something special.

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Born in Yamaguchi Prefecture in 1972. Works on styling for magazines, advertisements, shows, etc., for both men and women. He also continues to work for Isetan, including shows at the Shinjuku Style Collection and corporate campaign posters.