Dreamy wrapping paper sprinkled with romance! Francais' "Enjoy Fruit Mille-feuille" [A cute, retro souvenir]

Aug 10, 2017
The charming logo of the Western confectionery shop "Français," featuring twin girls harvesting fruit, is depicted in vibrant colors. It's said to be the work of illustrator Heisuke Kitazawa. Anyone would be enchanted by receiving sweets in such romantic packaging... Français' sweets are all so charming you'll want to gaze upon them forever, and they have a dreamlike worldview.

Français, a Yokohama-based confectionery shop that primarily sells mille-feuille, a pie crust filled with fruit and nuts, considered the origin of sweets, has revamped its logo and packaging to mark its 60th anniversary. Even in the crowded confectionery section of a department store's basement, Français' sweets stand out without being lost. This unique presence may be the result of the shop's intention to create a "theme of an unprecedented painting, using materials never used before," which has been firmly established.

hoho010
Français wrapping paper designed by illustrator Heisuke Kitazawa

The "Enjoy Fruit Mille-feuille 4-Kind Assortment" (16 pieces, ¥2,160 including tax, shelf life approximately 60 days) features four unique flavors: strawberry and lemon, and pistachio and gianduja. This selection lets you sample all of Français' signature dishes. The two fruit-based treats, featuring sweet and tart strawberry and refreshing lemon cream sandwiched between flaky pie crust, offer a fresh flavor sure to appeal to children and women. These two nutty treats, made with rich pistachio and fragrant almond and hazelnut cream sandwiched between pie crusts and coated in rich chocolate, have a bittersweet taste that is recommended for men and older people. They also sell eight-piece sets of each flavor (1,080 yen) and assorted wooden boxes (32 pieces for 5,400 yen), as well as seasonal flavors and the black tea cream mille-feuille from the Yokohama Selection series.
hoho010
"Enjoy Fruit Mille-feuille 4-Variety Assortment" (16 pieces, ¥2,160 including tax, best-by date approximately 60 days)

hoho010
辻あい子
  • Francais packaging designed by illustrator Heisuke Kitazawa
  • A fruity millefeuille made with sweet and sour strawberries and refreshing lemon cream sandwiched between crispy pie crust.
  • A fruity millefeuille with sweet and sour strawberry cream sandwiched between crispy pie crust.
  • Francais wrapping paper designed by illustrator Heisuke Kitazawa
  • Francais wrapping paper designed by illustrator Heisuke Kitazawa
  • "Enjoy Fruit Mille-feuille 4-Type Assortment" (16 pieces / 2,160 yen including tax) is an assortment of four unique flavors: strawberry and lemon, pistachio and gianduja.
  • "Enjoy Fruit Mille-feuille 4-Type Assortment" (16 pieces / 2,160 yen including tax) is an assortment of four unique flavors: strawberry and lemon, pistachio and gianduja.
  • "Enjoy Fruit Mille-feuille 4-Type Assortment" (16 pieces / 2,160 yen including tax) is an assortment of four unique flavors: strawberry and lemon, pistachio and gianduja.
Back to Top